Comment is free – and pointless

Can anyone give a good reason why ministers should bother reading commentary in newspapers?

"What did you think of the cuttings?" a senior staffer in the Lib Dems asked on Monday, after the Sheffield conference. Ashamed that I only delve into whatever I fancy reading online, I started trying to justify myself by asking whether there was any point.

Then it dawned on me. Often commentators are the most tangible form of feedback that we in politics get. But why should we bother?

Why do we care about the opinion of Ann Treneman from the Times, Quentin Letts in the Daily Mail or Polly Toynbee from the Guardian? Does their opinion ever change? Does it change any of us? If the answers are "no" to all the above, then why do we want them to spend the equivalent of, say, £70 a day – based on an hourly rate of a cabinet salary – reading all this opinion?

Take the example of a friend who is now a minister. I asked him recently how he was dealing with the media onslaught about the Lib Dems. He explained that he quickly cancelled the doorstep of paper waiting on his desk each morning. He asked instead to receive only the most important ones from his private office. On inquiring how much his set of cuttings cost, he was told it was £5,000 per annum. That, in total, is over half a million pounds for all members of government.

I asked some of my Labour friends (yes, Lib Dems do still have them) whether they read the papers when they were in government. Some did, but by the end many didn't bother.

One former cabinet member explained that if the article was important enough it would find them. Another described to me how one secretary of state went in the opposite direction and became a virtual press officer, trying to respond to everything in the cuttings rather than dealing with the main business at hand.

Suzanne Moore wrote this brilliant critique of the strange world where Jamie Oliver and other chefs are more trusted to run public policy than trained teachers or elected politicians. But I suppose that the same could be asked of the columnists. Are they elected? No. Do they study the subject at hand endlessly? Some do, like Nick Timmins of the Financial Times, but most are generalists, just like the politicians.

Ringing in my ears are the usual journalists' claims that they speak for "popular public opinion". But we have much more rigorous and scientific ways of finding that out. While I'm firmly against the use of polls to govern, extensive polling would cost less than the £500,000 per annum of getting cuttings to ministers. Meanwhile, nearly every paper is being read by a much smaller and ever-decreasing proportion of the population.

So, what do you think? Should ministers read the commentary? What would you do if you were there?

20 comments

Aliqot's picture

Mind you - some of us who contribute below the line naively hope our own contribution may influence voters at some point. Fat chance!

Anonymount's picture

Aliqot - precisely, those ministers should be reading this.... and this...

BreakingWind's picture

No, it's almost certainly a total waste of time and money. But then, I'm also convinced that precious few people actually read online forums (like this one) either. Because, whenever I do, it's painfully clear that apart from one or two who may get temporarily sucked into the occasional personal diatribe, almost every comment languishes unanswered and seldom even referred-to.

martybee's picture

Dont think Gadaffi bothers either...its what keeps him sane!!!

Mr. Divine's picture

@Aliqot and Anonymount: Ministers should be reading the comments on New Statesman online. Lets have a campaign to encourage them.
You'll be surprised how people are influenced and how words and opinions can circulate. I remember about 16 years ago arguing with my aunt, and I remember the words I used to make an argument. Anyway a couple of months I met my aunt's daughter who used virtually the exact same words on the same topic.

Alex weir's picture

Very often the online comments (when/if they are allowed!) are better than the article. And a major problem is sheer time - most articles are verbose, illogical, and lack an executive summary - which can be less than 10 words but still contain the whole meaning...

Alex Weir, London and Harare

swatantra's picture

Politicians should follow the example of all thesbians: Don't read the reviews, good or bad.
You know what 'The Critics' are like. R B Sheridan described them perfectly.
If you want an honest answer go and knock on a few doors down your road.

Mike S's picture

According to Steve Richards in today's Independent Clegg is not even prepared to listen to his party anymore. Clegg's body language during PMQ's yesterday was vigorously supportive of the NHS reforms.

Robert's picture

If MPs want to read newspapers they should pay for them themselves.

Federico's picture

You'll be surprised how people are influenced and how words and opinions can circulate. I remember about 16 years ago arguing with my aunt, and I remember the words I used to make an argument. Anyway a couple of months I met my aunt's daughter who used virtually the exact same words on the same topic.http://www.bestgardeningtips.net/

Christopher Hobe Morrison's picture

"Can anyone give a good reason why ministers should bother reading commentary in newspapers?"

No! For that matter, why write it when so much of it is self-indulgent and stupid.

On the other hand, there is analysis. This requires a certain amount of research and thought, and care in its writing. If you learn something from a piece, then it's worthwhile.

Ru's picture

The problem with polling versus media commentary is that if you ask the wrong questions you never get the right answers.

kenny jenkins's picture

I just read that. Can't think why I bothered

Chris's picture

Nick Clegg should definitely read the newspapers more often, he might realise then that Gary Mckinnon's mum is trying to contact him...

Miranda Green's picture

Right to flag up the plethora of comment - other side of it, though, is the dearth of real analysis, which ministers should always read, as should voters (eg Nick Timmins FT as mentioned). An interesting piece of research on the lack of analysis in the newspapers is here http://theday.co.uk/follow-us/richard-addis-on-media/316-the-death-of-an...

mekko's picture

Extensive, reliable, scientific polling would cost way more than £500k a year. Statisicians, analysts etc don't come for free.

Cobie's picture

So all the journalists are only writing for Ministers (and each other).

What about us? The tax payers?

Depressing piece!

Tom's picture

Ideally, yes they should. However, what about the politicians who write columns? If someone actually takes the time to research and then write valid points, fine. How many columnists thse days actually do their own research? How many farm it out to some assistant and then put their byline on someone else's work?
How is that "journalism"?

Alex Baldwin's picture

'Ringing in my ears are the usual journalists claiming that they speak for "popular public opinion". But we have much more rigorous and scientific ways of finding that out.'

Could it not be argued that these commentators can be said to report "popular public opinion" because they themselves SET it?

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