New media and Virginia Tech

The role new media technology has to play in averting tragedies like Virginia Tech and in the afterm

When the words “Virginia Tech” come to mind, the first thing most people think of is tragedy and a year on from the 16 April shootings it is especially remembered.

In the shock immediately following the shootings, people were baffled as to how Cho Seung-Hui could have carried out his bloody spree over so many hours.

People wanted someone to blame and most came to the same conclusion: the university's communication to students was just not good enough.

The Virginia Tech experience clarified the need for new media technology that could have been used to notify students faster about the potential threat. Americans said the same thing after 9-11. After 9-11 many New Yorkers wanted a system that would contact people in affected areas en masse to let them know the situation. Companies like Send Word Now and Intelligent Wireless Solutions developed the capacity to alert people in businesses, universities or neighbourhoods who are signed up for the service using text messages, phone calls, messages to computer desktops, and emails. They also use the more traditional methods of radio announcements, loudspeakers and television announcements.

Before Virginia Tech few American universities had any sort of emergency alert system, but in the wake of the shootings, these systems are becoming more prevalent.

According to a recent survey only five per cent of universities said they used mobile phones in their emergency response before Virginia Tech but now more than 75% of the survey respondents said mobile phones are included.

There is also legislation under discussion that would require U.S. universities to issue “warnings in 30 minutes or less after an emergency”. While thankfully there has been no tragedy on the same scale in British university campuses, maybe the administrators should consider taking extra precautions and implementing these sorts of systems.

The UK has been slower moving in developing this type of new media emergency communications, even after the events of 7/7, but there are some steps in the right direction. CommunitySafe provides information in emergencies through pagers, SMS, phone calls, emails, and PDAs and even provides maps outlining the areas affected by the event.

On 7/7 “subscribers were notified six hours before the national press reported the incident”, the company claims. Another organisation involved in emergency messaging is Vocal, which has existed since 1998 but just started its emergency communications warnandinform system recently. Send Word Now has also implemented a global SMS plan to expand its communication services further.

While there is still fear that, in an actual disaster, systems may not function properly, it is still important to try to prepare for these situations, using the new media available. The emergency response systems should be commended for their help to the community and for exploring emergency technology.

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Rarely has it mattered so little if Manchester United won; rarely has it been so special they did

Team's Europa League victory offers chance for sorely needed celebration of a city's spirit.

Carlo Ancelotti, the Bayern Munich manager, memorably once said that football is “the most important of the least important things”, but he was only partly right. While it is absolutely the case that a bunch of people chasing around a field is insignificant, a bunch of people chasing around a field is not really what football is about.

At a football match can you set aside the strictures that govern real life and freely scream, shout and cuddle strangers. Football tracks life with such unfailing omnipresence, garnishing the mundane with regular doses of drama and suspense; football is amazing, and even when it isn’t there’s always the possibility that it’s about to be.

Football bestows primal paroxysms of intense, transcendent ecstasy, shared both with people who mean everything and people who mean nothing. Football carves out time for people it's important to see and delivers people it becomes important to see. Football is a structure with folklore, mythology, language and symbols; being part of football is being part of something big, special, and eternal. Football is the best thing in the world when things go well, and still the best thing in the world when they don’t. There is nothing remotely like it. Nothing.

Football is about community and identity, friends and family; football is about expression and abandon, laughter and song; football is about love and pride. Football is about all the beauty in the world.

And the world is a beautiful place, even though it doesn’t always seem that way – now especially. But in the horror of terror we’ve seen amazing kindness, uplifting unity and awesome dignity which is the absolute point of everything.

In Stockholm last night, 50,000 or so people gathered for a football match, trying to find a way of celebrating all of these things. Around town before the game the atmosphere was not as boisterous as usual, but in the ground the old conviction gradually returned. The PA played Bob Marley’s Three Little Birds, an Ajax staple with lyrics not entirely appropriate: there is plenty about which to worry, and for some every little thing is never going to be alright.

But somehow the sentiment felt right and the Mancunian contingent joined in with gusto, following it up with “We’ll never die,” – a song of defiance born from the ashes of the Munich air disaster and generally aired at the end of games, often when defeat is imminent. Last night it was needed from the outset, though this time its final line – “we’ll keep the red flag flying high, coz Man United will never die" – was not about a football team but a city, a spirit, and a way of life. 

Over the course of the night, every burst of song and even the minute's silence chorused with that theme: “Manchester, Manchester, Manchester”; “Manchester la la la”; “Oh Manchester is wonderful”. Sparse and simple words, layered and complex meanings.

The match itself was a curious affair. Rarely has it mattered so little whether or not United won; rarely has it been so special that they did. Manchester United do not represent or appeal to everyone in Manchester but they epitomise a similar brilliance to Manchester, brilliance which they take to the world. Brilliance like youthfulness, toughness, swagger and zest; brilliance which has been to the fore these last three days, despite it all.

Last night they drew upon their most prosaic aspects, outfighting and outrunning a willing but callow opponent to win the only trophy to have eluded them. They did not make things better, but they did bring happiness and positivity at a time when happiness and positivity needed to be brought; football is not “the most important of the least important things,” it is the least important of the most important things.

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