Make sure you can speak freely

Online groups should try to maintain their own sites rather than piggy-backing off other sites like

Many of the strategies, techniques and tools that have been developed in the last ten years of mainstream web use are struggling to make the transition to the Web 2.0 world.

Media sites have had to turn from being one-way publishers of information into conversational spaces while more and more of us are using social network sites to manage aspects of our online and offline lives. We seize on new services (like Twitter and Seesmic), new sites (like Dopplr) and new platforms (especially the mobile web), caring little for the privacy implications, learning curves or complexity of the relationships we are now able to build.

This is a real challenge for services built by volunteer groups and local sites that seek to reflect their community, because they may have neither the expertise nor the desire to embrace the Web 2.0 world, but at the same time they want to offer something useful and engaging to their users.

And not everyone is as lucky as MySociety, with some of the world’s best programmers and database experts working on their projects.

One possibility is just to piggy-back on the sites that are already out there, and many groups already use YouTube to host their video content, run a blog on Blogger or Typepad, manage mailing lists through Google Groups, and work within the limitations of their chosen platform. Many political campaigns now have Facebook pages to carry the message, and some seem to be entirely Facebook-based.

Doing this is an attractive and low-cost option, but it carries several risks. The first, and most obvious, is that uploading content onto one of these services puts it into someone else’s hands, and the terms of the license you agree to when you hand over your pictures, videos, documents or memberships list may not be very balanced. Facebook, MySpace, YouTube, Bebo and the rest all reserve the right to use your work for their own marketing and promotional purposes, for example.

You’re also stuck with the terms and conditions imposed by these commercial services, with no real redress if they decide to close down your group, censor your video or remove your carefully crafted campaign material. By and large these sites are less interested in free speech than in building their user base, selling advertisements and making money. If your group’s desire for self-expression conflicts with that then you will not be welcome.

A better model is to have your own site and your own service, but to use the various free offerings, social network sites and the rest as amplifiers and backups. If you have your own blog then putting videos on YouTube means you never have to worry about hitting bandwidth limits, but if you make sure that people watch them through your site by embedding them in posts then if YouTube gets nasty you can move to another service without losing your audience.

It may require more programming expertise, but even here some rather sophisticated software is freely available to download. It’s fairly straightforward to install Wordpress on a rented server, giving you an easily-tailored blog with widgets, embedded content, trackbacks and comments, all under your control. And if you run your own mailing list, however basic, then you can decide when and how to send messages instead of relying on Facebook’s clumsy facilities.

It may not be necessary to seize the means of digital production in order to change the online world, but these days it’s wise to have your own small factory – or rather, server - in case you come up against the limits imposed by the commercial providers.

Getty
Show Hide image

The Women's March against Trump matters – but only if we keep fighting

We won’t win the battle for progressive ideas if we don’t battle in the first place.

Arron Banks, UKIP-funder, Brexit cheerleader and Gibraltar-based insurance salesman, took time out from Trump's inauguration to tweet me about my role in tomorrow's Women’s March Conservative values are in the ascendancy worldwide. Thankfully your values are finished. . . good”.

Just what about the idea of women and men marching for human rights causes such ill will? The sense it is somehow cheeky to say we will champion equality whoever is in office in America or around the world. After all, if progressives like me have lost the battle of ideas, what difference does it make whether we are marching, holding meetings or just moaning on the internet?

The only anti-democratic perspective is to argue that when someone has lost the argument they have to stop making one. When political parties lose elections they reflect, they listen, they learn but if they stand for something, they don’t disband. The same is true, now, for the broader context. We should not dismiss the necessity to learn, to listen, to reflect on the rise of Trump – or indeed reflect on the rise of the right in the UK  but reject the idea that we have to take a vow of silence if we want to win power again.

To march is not to ignore the challenges progressives face. It is to start to ask what are we prepared to do about it.

Historically, conservatives have had no such qualms about regrouping and remaining steadfast in the confidence they have something worth saying. In contrast, the left has always been good at absolving itself of the need to renew.

We spend our time seeking the perfect candidates, the perfect policy, the perfect campaign, as a precondition for action. It justifies doing nothing except sitting on the sidelines bemoaning the state of society.

We also seem to think that changing the world should be easier than reality suggests. The backlash we are now seeing against progressive policies was inevitable once we appeared to take these gains for granted and became arrogant and exclusive about the inevitability of our worldview. Our values demand the rebalancing of power, whether economic, social or cultural, and that means challenging those who currently have it. We may believe that a more equal world is one in which more will thrive, but that doesn’t mean those with entrenched privilege will give up their favoured status without a fight or that the public should express perpetual gratitude for our efforts via the ballot box either.  

Amongst the conferences, tweets and general rumblings there seem three schools of thought about what to do next. The first is Marxist  as in Groucho revisionism: to rise again we must water down our principles to accommodate where we believe the centre ground of politics to now be. Tone down our ideals in the hope that by such acquiescence we can eventually win back public support for our brand – if not our purpose. The very essence of a hollow victory.

The second is to stick to our guns and stick our heads in the sand, believing that eventually, when World War Three breaks out, the public will come grovelling back to us. To luxuriate in an unwillingness to see we are losing not just elected offices but the fight for our shared future.

But what if there really was a third way? It's not going to be easy, and it requires more than a hashtag or funny t-shirt. It’s about picking ourselves up, dusting ourselves down and starting to renew our call to arms in a way that makes sense for the modern world.

For the avoidance of doubt, if we march tomorrow and then go home satisfied we have made our point then we may as well not have marched at all. But if we march and continue to organise out of the networks we make, well, then that’s worth a Saturday in the cold. After all, we won’t win the battle of ideas, if we don’t battle.

We do have to change the way we work. We do have to have the courage not to live in our echo chambers alone. To go with respect and humility to debate and discuss the future of our communities and of our country.

And we have to come together to show there is a willingness not to ask a few brave souls to do that on their own. Not just at election times, but every day and in every corner of Britain, no matter how difficult it may feel.

Saturday is one part of that process of finding others willing not just to walk a mile with a placard, but to put in the hard yards to win the argument again for progressive values and vision. Maybe no one will show up. Maybe not many will keep going. But whilst there are folk with faith in each other, and in that alternative future, they’ll find a friend in me ready to work with them and will them on  and then Mr Banks really should be worried.