A virtual route to the White House

The internet is poised to play an unprecedented role in determining who will succeed George W Bush a

Republican hopefuls in the battle to win their party’s nomination for the 2008 presidential election have so far opted to announce their bids from traditional venues: Rudolph Guiliani on CNN's Larry King Live and Mitt Romney from the Henry Ford Museum. John McCain varied it slightly by opting for a more comedic approach, making his presidential intentions public on CBS's Late Night with David Letterman.

Slightly less traditional, Democrat John Edwards dispensed with the usual prepared text and crowd of political groupies when he was filmed announcing his bid in New Orleans' hard-hit Lower Ninth Ward. But it was Edwards' hot-ticket competitors, Barack Obama and Hillary Clinton, who made made big political waves for political Web surfers: they scrapped television entirely to instead announce their bids online.

Obama's announcement video appeared on his website on 16 January and, thanks to the provided code, was embedded within hours in hundreds of blogs and websites. Just five days later, Clinton followed Obama's lead, and a strangely similar (but not shareable) video on her website announced “I'm In.”

What's the strategy behind these surprising online announcements?

There are a few possibilities. For one, online videos let the candidates have complete control of timing, an aspect Clinton took full advantage of when she announced so soon after Obama and on the same Saturday as Bush's State of the Union address. Beginning their presidential campaigns online also allowed the candidates to take control their image from the get-go and make up for any personality flaws. Clinton, for example, is sometimes criticised as being cold and not personal, but you wouldn't guess that when she's beaming at you like a best friend relaxing on an overstuffed couch.

In a time of blossoming online relationships, it's only natural to assume people will find watching a video from the comfort of their personal computer a more intimate experience than watching a nationally televised speech of a politician flanked by crowds of screaming supporters. Viewers watching Obama speak close-up online might feel his words are directed solely at them and may be much more likely to listen if they feel he will concentrate on addressing their individual needs.

Obama and Clinton eliminated distance, creating a virtual bridge from sea to shining sea, and causing an explosion of excitement as Americans discovered who could occupy the White House in two years' time. By avoiding the traditional format of television, the two Democrats cunningly prevented their launch messages from becoming adorned by the partisan commentary of political journalists. Instead, their online videos subtly encouraged viewers click at will, forming their own opinions and often creating free publicity for the candidates through linking and discussion.

Announcing online is just another creative political stunt, but don't think it won't happen again, and there's no denying the Internet is playing a bigger role in the 2008 presidential election than ever before. Candidates from all parties are devoting valuable time and resources into developing their websites into key campaign tools that let voters “interact” extensively with them. Suddenly it's not only the media but ordinary voters who are the scrutinizing watchdogs of candidates' every moves.

Watch out, the road to the U.S. presidency is going to be strewn with more cyber surprises, and logging onto candidates' websites may begin to feel like participating in a highly interactive, informational online arcade. But the campaign that gets most creative in virtual strategising might just end up on top in 2008.

Hana Bieliauskas is a junior at Ohio University majoring in magazine journalism. She is currently studying in London.
Getty
Show Hide image

Jeremy Corbyn fans are getting extremely angry at the wrong Michael Foster

He didn't try to block the Labour leader off a ballot. He's just against hunting with dogs. 

Michael Foster was a Labour MP for Worcester from 1997 to 2010, where he was best known for trying to ban hunting with dogs. After losing his seat to Tory Robin Walker, he settled back into private life.

He quietly worked for a charity, and then a trade association. That is, until his doppelganger tried to get Jeremy Corbyn struck off the ballot paper. 

The Labour donor Michael Foster challenged Labour's National Executive Committee's decision to let Corbyn automatically run for leadership in court. He lost his bid, and Corbyn supporters celebrated.

And some of the most jubilant decided to tell Foster where to go. 

Foster told The Staggers he had received aggressive tweets: "I have had my photograph in the online edition of The Sun with the story. I had to ring them up and suggest they take it down. It is quite a common name."

Indeed, Michael Foster is such a common name that there were two Labour MPs with that name between 1997 and 2010. The other was Michael Jabez Foster, MP for Hastings and Rye. 

One senior Labour MP rang the Worcester Michael Foster up this week, believing he was the donor. 

Foster explained: "When I said I wasn't him, then he began to talk about the time he spent in Hastings with me which was the other Michael Foster."

Having two Michael Fosters in Parliament at the same time (the donor Michael Foster was never an MP) could sometimes prove useful. 

Foster said: "When I took the bill forward to ban hunting, he used to get quite a few of my death threats.

"Once I paid his pension - it came out of my salary."

Foster has never met the donor Michael Foster. An Owen Smith supporter, he admits "part of me" would have been pleased if he had managed to block Corbyn from the ballot paper, but believes it could have caused problems down the line.

He does however have a warning for Corbyn supporters: "If Jeremy wins, a place like Worcester will never have a Labour MP.

"I say that having years of working in the constituency. And Worcester has to be won by Labour as part of that tranche of seats to enable it to form a government."