A virtual route to the White House

The internet is poised to play an unprecedented role in determining who will succeed George W Bush a

Republican hopefuls in the battle to win their party’s nomination for the 2008 presidential election have so far opted to announce their bids from traditional venues: Rudolph Guiliani on CNN's Larry King Live and Mitt Romney from the Henry Ford Museum. John McCain varied it slightly by opting for a more comedic approach, making his presidential intentions public on CBS's Late Night with David Letterman.

Slightly less traditional, Democrat John Edwards dispensed with the usual prepared text and crowd of political groupies when he was filmed announcing his bid in New Orleans' hard-hit Lower Ninth Ward. But it was Edwards' hot-ticket competitors, Barack Obama and Hillary Clinton, who made made big political waves for political Web surfers: they scrapped television entirely to instead announce their bids online.

Obama's announcement video appeared on his website on 16 January and, thanks to the provided code, was embedded within hours in hundreds of blogs and websites. Just five days later, Clinton followed Obama's lead, and a strangely similar (but not shareable) video on her website announced “I'm In.”

What's the strategy behind these surprising online announcements?

There are a few possibilities. For one, online videos let the candidates have complete control of timing, an aspect Clinton took full advantage of when she announced so soon after Obama and on the same Saturday as Bush's State of the Union address. Beginning their presidential campaigns online also allowed the candidates to take control their image from the get-go and make up for any personality flaws. Clinton, for example, is sometimes criticised as being cold and not personal, but you wouldn't guess that when she's beaming at you like a best friend relaxing on an overstuffed couch.

In a time of blossoming online relationships, it's only natural to assume people will find watching a video from the comfort of their personal computer a more intimate experience than watching a nationally televised speech of a politician flanked by crowds of screaming supporters. Viewers watching Obama speak close-up online might feel his words are directed solely at them and may be much more likely to listen if they feel he will concentrate on addressing their individual needs.

Obama and Clinton eliminated distance, creating a virtual bridge from sea to shining sea, and causing an explosion of excitement as Americans discovered who could occupy the White House in two years' time. By avoiding the traditional format of television, the two Democrats cunningly prevented their launch messages from becoming adorned by the partisan commentary of political journalists. Instead, their online videos subtly encouraged viewers click at will, forming their own opinions and often creating free publicity for the candidates through linking and discussion.

Announcing online is just another creative political stunt, but don't think it won't happen again, and there's no denying the Internet is playing a bigger role in the 2008 presidential election than ever before. Candidates from all parties are devoting valuable time and resources into developing their websites into key campaign tools that let voters “interact” extensively with them. Suddenly it's not only the media but ordinary voters who are the scrutinizing watchdogs of candidates' every moves.

Watch out, the road to the U.S. presidency is going to be strewn with more cyber surprises, and logging onto candidates' websites may begin to feel like participating in a highly interactive, informational online arcade. But the campaign that gets most creative in virtual strategising might just end up on top in 2008.

Hana Bieliauskas is a junior at Ohio University majoring in magazine journalism. She is currently studying in London.
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Sadiq Khan gives Jeremy Corbyn's supporters a lesson on power

The London mayor doused the Labour conference with cold electoral truths. 

There was just one message that Sadiq Khan wanted Labour to take from his conference speech: we need to be “in power”. The party’s most senior elected politician hammered this theme as relentlessly as his “son of a bus driver” line. His obsessive emphasis on “power” (used 38 times) showed how far he fears his party is from office and how misguided he believes Jeremy Corbyn’s supporters are.

Khan arrived on stage to a presidential-style video lauding his mayoral victory (a privilege normally reserved for the leader). But rather than delivering a self-congratulatory speech, he doused the conference with cold electoral truths. With the biggest personal mandate of any British politician in history, he was uniquely placed to do so.

“Labour is not in power in the place that we can have the biggest impact on our country: in parliament,” he lamented. It was a stern rebuke to those who regard the street, rather than the ballot box, as the principal vehicle of change.

Corbyn was mentioned just once, as Khan, who endorsed Owen Smith, acknowledged that “the leadership of our party has now been decided” (“I congratulate Jeremy on his clear victory”). But he was a ghostly presence for the rest of the speech, with Khan declaring “Labour out of power will never ever be good enough”. Though Corbyn joined the standing ovation at the end, he sat motionless during several of the applause lines.

If Khan’s “power” message was the stick, his policy programme was the carrot. Only in office, he said, could Labour tackle the housing crisis, air pollution, gender inequality and hate crime. He spoke hopefully of "winning the mayoral elections next year in Liverpool, Manchester and Birmingham", providing further models of campaigning success. 

Khan peroration was his most daring passage: “It’s time to put Labour back in power. It's time for a Labour government. A Labour Prime Minister in Downing Street. A Labour Cabinet. Labour values put into action.” The mayor has already stated that he does not believe Corbyn can fulfil this duty. The question left hanging was whether it would fall to Khan himself to answer the call. If, as he fears, Labour drifts ever further from power, his lustre will only grow.

George Eaton is political editor of the New Statesman.