Is this the end of Catholic Ireland?

Along with horror and disgust, it's possible to detect in the reaction to the scandal something appr

Imagine a country whose police and politicians had for decades been in thrall to a foreign-owned multinational controlled by an autocratic octogenarian. For years, political leaders paid homage to the aged boss, believing his backing essential to their pursuit of power, as though he held a mystical sway over public opinion. The organisation claims to be working for the public good, yet some of its employees, it is now clear, have engaged in practices that the public naturally finds abhorrent.

Many of these crimes have been known about for years, and a few offenders have even been sent to jail. But senior executives have indulged in numerous cover-ups, obstructing justice and even colluding with corrupt police officers. At the very top, the leadership has claimed not to have known what was going on. Action has been limited mainly to belated apologies and expressions of regret, even as the scandal has spread to subsidiaries throughout the world. It won't wash. Riding the wave of public indignation, politicians are finally queuing up to denounce the very organisation whose approval they once abjectly sought. The prime minister himself has led the charge.

No, I'm not talking about Rupert Murdoch, though the News Corp boss does have financial and personal links with the organisation in question. The crimes of paedophile priests vastly exceed phone-hacking at the News of the World, of course; so much so that even to raise the comparison may seem offensive. But then the power of the Murdoch empire in Britain, even at its height, even in the most fevered imaginings of his enemies, was a little thing when compared with the dominance that the Roman Catholic Church once exercised over minds and lives of the people of the Irish Republic.

Not so much any more. As the Taoiseach said in his extraordinary speech to the Dáil on Wednesday, this is no longer "industrial-school or Magdalene Ireland, where the swish of a soutane smothered conscience and humanity and the swing of a thurible ruled the Irish-Catholic world." Even before the abuse scandals, that Ireland was already receding into history, its fate sealed not by the misbehaviour of clergy but by the inevitabilities of economic and social change.

What has died as revelation has followed shameful revelation has been not just Catholic Ireland itself but nostalgia and respect for what Catholic Ireland represented. Along with horror and disgust, it's possible to detect in the public reaction to the scandal something approaching a sense of liberation.

There was, at any rate, something histrionic about Enda Kenny's phraseology, as though he were not merely drawing attention to a series of institutional failings but mounting a one-man Reformation. In words that (as Cranmer points out) might have been written by Ian Paisley, this practising Catholic condemned "the dysfunction, disconnection, elitism, the narcissism that dominate the culture of the Vatican to this day"; spoke of Ireland's "abhorrence" of Vatican policy and actions; and denounced "the delinquency and arrogance... of a particular kind of 'morality'" which the institutional Church represents.

Fair enough, you may think. I am certainly no apologist for the Vatican, still less for its incompetent and, yes, often obstructionist handling of the abuse crisis. The Cloyne report, released last week, is indeed highly critical of Rome's approach to the issue, singling out a letter from the Papal Nuncio which implied that policies adopted by the Irish church in 1996 to deal with paedophile priests were contrary to Canon Law. This letter, the report notes, "greatly strengthened the position of those in the Church in Ireland who did not approve of the Framework Document as it effectively cautioned them against its implementation."

Yet it's also clear that the abuse crisis neither started nor ended with failings at the Vatican. The Cloyne report (available in full here) describes the mishandling of abuse cases during the past fifteen years in one small, mainly rural diocese centred in County Cork. It also criticises the response of the police and the civil authorities and suggests that the law remains inadequate to the task of properly protecting children from potential abuse. It even goes so far as to praise the guidelines contained in the 1996 Document as "far more stringent that those adopted by the State."

The problem, needless to say, was that the Framework was not being followed - especially not in the Cloyne diocese where a fatal combination of laziness, willful blindness to the facts and foot-dragging meant that abuse cases were dealt with inadequately if at all. The report depicts a Father Ted-style world of clerical amateurism and borderline stupidity presided over by a lackadaisical bishop who has himself faced accusations of inappropriate conduct.

Here's how a key witness described Bishop John Magee's general approach to priestly abuse:

If a case had come up, the bishop would say, "Oh yes, get on to Denis to cover that."

"Denis" was Mgr Denis O'Callaghan, the bishop's right-hand man and the cleric charged with investigating child abuse within the Cloyne diocese. He is the villain of the piece. Far from following the guidelines, he did his best to ensure that they were never implemented. He claimed to dislike the "rule-based" approach the Church had adopted. He especially disliked the rule that instructed church officials to report potential offenders to the police. In one case, he tried to have an allegation investigated by a police officer known to be sympathetic to his views. Shockingly, or unbelievably, neither he nor Magee appears to have read a report into priestly abuse that they themselves had commissioned.

The situation persisted as late as 2009, when Magee was first sidelined and then removed from office. The Vatican's own role in this was somewhat marginal. Apart from the Nuncio's letter, which encouraged those who, like O'Callaghan and Magee, objected to the Irish church's attempt to clean up its act, the report's main criticism is that that the Vatican declined to respond to requests by the Commission for assistance.

The Vatican has, indeed, failed miserably in the past and continues to act with more defensiveness than true penitence. Such institutional failings, however, are a symptom of a deeper problem. The Catholic Church claims to represent God. Individual priests may commit grievous sins but the church itself is the infallible embodiment of absolute truth. As the then Cardinal Ratzinger himself put it in a 1990 document quoted disapprovingly (and out of context) by the Taoiseach, the Catholic Church is "the sole authentic interpreter of the Word of God, written or handed down, by virtue of the authority which it exercises in the name of Christ."

How can any institution teach that, expect people to believe it, and not be prey to corrupting arrogance? And can some of the blame be attached to the faithful for believing in it for so long? Any other organisation, revealed to have had, over decades, an official policy of covering up such vile crimes would be disbanded, its leaders put on trial, its assets seized. No decent person would want anything to do with it. Rupert Murdoch felt in necessary to close the News of the World. Even now, even in Ireland, no-one is quite suggesting that fate for the Roman Catholic church.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA