Labour's framing failures: Mehdi Hasan on the benefits cap

Episode 124

In this week's New Statesman, I have a piece on how Labour is now fixated on a political and economic agenda set by the Tories, who are much more adept at controlling the narrative and "framing" issues. I refer to the work of US cognitive linguist and progressive thinker George Lakoff who argues that attacking your opponents' frame ends up reinforcing their message. Lakoff outlines "a basic principle . . . when you are arguing against the other side: do not use their language. Their language picks out a frame - and it won't be the frame you want." For Lakoff, progressives rely far too much on just dry facts and figures, on Enlightenment reason; conservatives, meanwhile, focus on morals and values. Guess which side tends to succeed in getting its message, its frame, across to voters?

I couldn't help but think of Lakoff and the debate over framing this morning as I listened to Stephen Timms, the shadow employment minister, and one of the nicest and brightest politicians in the party, discuss the coalition's benefit cap on the Today programme, ahead of the debate in the Lords this afternoon.

It was, in my view, a car-crash of an interview and a perfect reminder of why Labour frontbenchers need to understand the importance of framing and get themselves copies of Lakoff's Don't Think of an Elephant!

The interview began with Evan Davis asking Timms:

What is your policy on the [benefit] cap?

To which the shadow minister replied:

We support the idea of a benefit cap but we are worried that the government wants to introduce it in a very damaging way that is likely to end up costing more than it saves.

In his very first answer, Timms unilaterally disarmed - Labour accepts the "idea" of the cap and quibbles only with the implementation and cost of it. Is this approach going to cut through to voters? Or is it going to confuse the Labour message and reinforce the Tory frame on benefits (out of control budget, feckless claimants, undeserving poor, etc, etc)? I think we know the answer.

Timms then outlined the details of Labour's specific amendment to the bill and pointed out how the opposition objected to the way in which the cap, in some cases, "would make a family homeless" and force them "to be rehoused by their local authority" - at a greater cost.

Next, devil's advocate Davis put forward Iain Duncan Smith's argument and took a pot shot at the Labour position in the process:

The guys is trying to save lots of money on welfare....he meets opposition at every count. he hears people who say they support werlfare form but oppose everything he suggests. I wonder if that's not what you're doing hear, because you say 'We support the idea of a cap but we don't want the cap to be nearly as high as the government are proposing', in effect.

Timms's response began:

We've tabled a specific amendment...

Yawn. A few moments later, the shadow employment minister volunteered the following, astonishing statement:

The government has suggested...there is going to be lots of transitional help. I don't know what that's going to be. We haven't heard any details of that. Maybe the House of Lords will be told what that amount to. That presumably will be costly. We're saying change the bill...

Hold on, did I just hear a Labour spokesman voluntarily, of his own accord, without prompting from the interviewer, remind the audience of a Tory talking-point ("there is going to be lots of transitional help")? Really? Timms might say he was trying to rebut the point (again, incidentally, on practical (i.e. cost) grounds, rather than on moral grounds) and so it's worth remembering Lakoff's dictum: attacking your opponents' frame - be it on benefit caps or deficit reduction - ends up reinforcing their message.

Timms then got caught up in knots trying to answer Davis's question on whether Labour would support an amendment to exclude child benefit from the cap, prompting the genial Today programme presenter to note, with only the faintest hint of sarcasm:

You're not really able to say anything...

He then added:

It would obviously help if you had a policy. We'd know what was going to happen.

Ouch.

So what could Timms have done instead? Well, for a start, he could have said:

Isn't it wrong that this coalition government spends so much time trying to take money from the poorest, most vulnerable members of society while refusing to tax bankers' bonuses?

He could have said:

Evan, let me ask you this: could you or any of the other Today programme presenters live on 62p a day? That's what the coalition government want hard-working, low-income families to try and do with this arbitrary cap. Is that right? Is that fair?

He could have said:

I happen to agree with the former Lib Dem leader Paddy Ashdown who says he won't vote for this bill because it'll increase child poverty. If even Paddy Ashdown gets it, why won't Nick Clegg and Vince Cable?

He could have said:

Shouldn't the Work and Pensions Secretary be focusing his energy and attention on creating jobs for the record 2.7 million people who are out of work right now, rather than trying to take money away from some of the poorest, most vulnerable families in this country? The best way to get the benefits bill down is to get people back to work - which this coalition government doesn't seem to be able to do, with 1,300 people a day being thrown onto the dole.

In fact, I happen to think it is both bizarre and unforgivable for a shadow employment (!) minister to appear on the radio and not then mention the word "unemployment" at all, or take the opportunity to attack the coalition's shocking failure to create jobs. "Jobs, jobs, jobs" should be the Labour Party mantra.

I should add, however, that it might be a bit unfair to pick on Timms like this; other shadow cabinet ministers make similar, if not worse, mistakes when it comes to opposing Tory (and Lib Dem) policies. Labour's frontbench is constantly on the defensive, unable to acknowledge or understand the importance of picking their own frames and making their own arguments. As I point out in my piece in the magazine:

There is a theme here - the Tories set the agenda, Labour operates within it.

Until this changes, I think it'll be pretty difficult for Labour to win a majority at the next general election.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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This is no time for a coup against a successful Labour leader

Don't blame Jeremy Corbyn for the Labour Party's crisis.

"The people who are sovereign in our party are the members," said John McDonnell this morning. As the coup against Jeremy Corbyn gains pace, the Shadow Chancellor has been talking a lot of sense. "It is time for people to come together to work in the interest of the country," he told Peston on Sunday, while emphasising that people will quickly lose trust in politics altogether if this internal squabbling continues. 

The Tory party is in complete disarray. Just days ago, the first Tory leader in 23 years to win a majority for his party was forced to resign from Government after just over a year in charge. We have some form of caretaker Government. Those who led the Brexit campaign now have no idea what to do. 

It is disappointing that a handful of Labour parliamentarians have decided to join in with the disintegration of British politics.

The Labour Party had the opportunity to keep its head while all about it lost theirs. It could have positioned itself as a credible alternative to a broken Government and a Tory party in chaos. Instead we have been left with a pathetic attempt to overturn the democratic will of the membership. 

But this has been coming for some time. In my opinion it has very little to do with the ramifications of the referendum result. Jeremy Corbyn was asked to do two things throughout the campaign: first, get Labour voters to side with Remain, and second, get young people to do the same.

Nearly seven in ten Labour supporters backed Remain. Young voters supported Remain by a 4:1 margin. This is about much more than an allegedly half-hearted referendum performance.

The Parliamentary Labour Party has failed to come to terms with Jeremy Corbyn’s emphatic victory. In September of last year he was elected with 59.5 per cent of the vote, some 170,000 ahead of his closest rival. It is a fact worth repeating. If another Labour leadership election were to be called I would expect Jeremy Corbyn to win by a similar margin.

In the recent local elections Jeremy managed to increase Labour’s share of the national vote on the 2015 general election. They said he would lose every by-election. He has won them emphatically. Time and time again Jeremy has exceeded expectation while also having to deal with an embittered wing within his own party.

This is no time for a leadership coup. I am dumbfounded by the attempt to remove Jeremy. The only thing that will come out of this attempted coup is another leadership election that Jeremy will win. Those opposed to him will then find themselves back at square one. Such moves only hurt Labour’s electoral chances. Labour could be offering an ambitious plan to the country concerning our current relationship with Europe, if opponents of Jeremy Corbyn hadn't decided to drop a nuke on the party.

This is a crisis Jeremy should take no responsibility for. The "bitterites" will try and they will fail. Corbyn may face a crisis of confidence. But it's the handful of rebel Labour MPs that have forced the party into a crisis of existence.

Liam Young is a commentator for the IndependentNew Statesman, Mirror and others.