Labour's framing failures: Mehdi Hasan on the benefits cap

Episode 124

In this week's New Statesman, I have a piece on how Labour is now fixated on a political and economic agenda set by the Tories, who are much more adept at controlling the narrative and "framing" issues. I refer to the work of US cognitive linguist and progressive thinker George Lakoff who argues that attacking your opponents' frame ends up reinforcing their message. Lakoff outlines "a basic principle . . . when you are arguing against the other side: do not use their language. Their language picks out a frame - and it won't be the frame you want." For Lakoff, progressives rely far too much on just dry facts and figures, on Enlightenment reason; conservatives, meanwhile, focus on morals and values. Guess which side tends to succeed in getting its message, its frame, across to voters?

I couldn't help but think of Lakoff and the debate over framing this morning as I listened to Stephen Timms, the shadow employment minister, and one of the nicest and brightest politicians in the party, discuss the coalition's benefit cap on the Today programme, ahead of the debate in the Lords this afternoon.

It was, in my view, a car-crash of an interview and a perfect reminder of why Labour frontbenchers need to understand the importance of framing and get themselves copies of Lakoff's Don't Think of an Elephant!

The interview began with Evan Davis asking Timms:

What is your policy on the [benefit] cap?

To which the shadow minister replied:

We support the idea of a benefit cap but we are worried that the government wants to introduce it in a very damaging way that is likely to end up costing more than it saves.

In his very first answer, Timms unilaterally disarmed - Labour accepts the "idea" of the cap and quibbles only with the implementation and cost of it. Is this approach going to cut through to voters? Or is it going to confuse the Labour message and reinforce the Tory frame on benefits (out of control budget, feckless claimants, undeserving poor, etc, etc)? I think we know the answer.

Timms then outlined the details of Labour's specific amendment to the bill and pointed out how the opposition objected to the way in which the cap, in some cases, "would make a family homeless" and force them "to be rehoused by their local authority" - at a greater cost.

Next, devil's advocate Davis put forward Iain Duncan Smith's argument and took a pot shot at the Labour position in the process:

The guys is trying to save lots of money on welfare....he meets opposition at every count. he hears people who say they support werlfare form but oppose everything he suggests. I wonder if that's not what you're doing hear, because you say 'We support the idea of a cap but we don't want the cap to be nearly as high as the government are proposing', in effect.

Timms's response began:

We've tabled a specific amendment...

Yawn. A few moments later, the shadow employment minister volunteered the following, astonishing statement:

The government has suggested...there is going to be lots of transitional help. I don't know what that's going to be. We haven't heard any details of that. Maybe the House of Lords will be told what that amount to. That presumably will be costly. We're saying change the bill...

Hold on, did I just hear a Labour spokesman voluntarily, of his own accord, without prompting from the interviewer, remind the audience of a Tory talking-point ("there is going to be lots of transitional help")? Really? Timms might say he was trying to rebut the point (again, incidentally, on practical (i.e. cost) grounds, rather than on moral grounds) and so it's worth remembering Lakoff's dictum: attacking your opponents' frame - be it on benefit caps or deficit reduction - ends up reinforcing their message.

Timms then got caught up in knots trying to answer Davis's question on whether Labour would support an amendment to exclude child benefit from the cap, prompting the genial Today programme presenter to note, with only the faintest hint of sarcasm:

You're not really able to say anything...

He then added:

It would obviously help if you had a policy. We'd know what was going to happen.

Ouch.

So what could Timms have done instead? Well, for a start, he could have said:

Isn't it wrong that this coalition government spends so much time trying to take money from the poorest, most vulnerable members of society while refusing to tax bankers' bonuses?

He could have said:

Evan, let me ask you this: could you or any of the other Today programme presenters live on 62p a day? That's what the coalition government want hard-working, low-income families to try and do with this arbitrary cap. Is that right? Is that fair?

He could have said:

I happen to agree with the former Lib Dem leader Paddy Ashdown who says he won't vote for this bill because it'll increase child poverty. If even Paddy Ashdown gets it, why won't Nick Clegg and Vince Cable?

He could have said:

Shouldn't the Work and Pensions Secretary be focusing his energy and attention on creating jobs for the record 2.7 million people who are out of work right now, rather than trying to take money away from some of the poorest, most vulnerable families in this country? The best way to get the benefits bill down is to get people back to work - which this coalition government doesn't seem to be able to do, with 1,300 people a day being thrown onto the dole.

In fact, I happen to think it is both bizarre and unforgivable for a shadow employment (!) minister to appear on the radio and not then mention the word "unemployment" at all, or take the opportunity to attack the coalition's shocking failure to create jobs. "Jobs, jobs, jobs" should be the Labour Party mantra.

I should add, however, that it might be a bit unfair to pick on Timms like this; other shadow cabinet ministers make similar, if not worse, mistakes when it comes to opposing Tory (and Lib Dem) policies. Labour's frontbench is constantly on the defensive, unable to acknowledge or understand the importance of picking their own frames and making their own arguments. As I point out in my piece in the magazine:

There is a theme here - the Tories set the agenda, Labour operates within it.

Until this changes, I think it'll be pretty difficult for Labour to win a majority at the next general election.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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Donald Trump vs Barack Obama: How the inauguration speeches compared

We compared the two presidents on trade, foreign affairs and climate change – so you (really, really) don't have to.

After watching Donald Trump's inaugural address, what better way to get rid of the last few dregs of hope than by comparing what he said with Barack Obama's address from 2009? 

Both thanked the previous President, with Trump calling the Obamas "magnificent", and pledged to reform Washington, but the comparison ended there. 

Here is what each of them said: 

On American jobs

Obama:

The state of our economy calls for action, bold and swift.  And we will act, not only to create new jobs, but to lay a new foundation for growth.  We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together.  We'll restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost.  We will harness the sun and the winds and the soil to fuel our cars and run our factories.  And we will transform our schools and colleges and universities to meet the demands of a new age.

Trump:

For many decades we've enriched foreign industry at the expense of American industry, subsidized the armies of other countries while allowing for the very sad depletion of our military.

One by one, the factories shuttered and left our shores with not even a thought about the millions and millions of American workers that were left behind.

Obama had a plan for growth. Trump just blames the rest of the world...

On global warming

Obama:

With old friends and former foes, we'll work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.

Trump:

On the Middle East:

Obama:

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West, know that your people will judge you on what you can build, not what you destroy. 

Trump:

We will re-enforce old alliances and form new ones and unite the civilized world against radical Islamic terrorism, which we will eradicate completely from the face of the earth.

On “greatness”

Obama:

In reaffirming the greatness of our nation we understand that greatness is never a given. It must be earned.

Trump:

America will start winning again, winning like never before.

 

On trade

Obama:

This is the journey we continue today.  We remain the most prosperous, powerful nation on Earth.  Our workers are no less productive than when this crisis began.  Our minds are no less inventive, our goods and services no less needed than they were last week, or last month, or last year.  Our capacity remains undiminished.  

Trump:

We must protect our borders from the ravages of other countries making our product, stealing our companies and destroying our jobs.

Protection will lead to great prosperity and strength. I will fight for you with every breath in my body, and I will never ever let you down.

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland