Clegg’s contradictions

The Liberal Democrats need to sort out their line of attack on Labour’s “deficit deniers”.

One of the (many) downsides to the Liberal Democrats being in coalition with the Conservatives, and Lib Dem press officers like Lena Pietsch having to serve under Tory spinners like Andy "Bully" Coulson, is that the Lib Dems have had their talking points written for them, word for word, by their Conservative coalition partners.

Take the deficit. I've blogged before about Clegg and Cable's humiliating and inexplicable U-turn on the issue of spending cuts and the timing of deficit reduction, but have you noticed how Tory-esque their attacks on Labour's economic policies seem to have become in recent weeks? The whole Osbornian "deficit denier" stuff has been swallowed wholesale by the Lib Dem front bench.

Last month, in a joint press conference with the Tory party chair, Sayeeda Warsi, the Energy Secretary, Chris Huhne, said it was "inexcusable" that none of the Labour leadership contenders had come up with any policies to tackle the record Budget deficit. And on Sunday, Danny Alexander wrote to the Labour leadership candidates, accusing them of "opportunism rather than economic competence".

And in yesterday's PMQs, stand-in Nick Clegg, the deputy PM, told the Tory MP Mark Pritchard::

They [Labour] were irresponsible in government, and they are now living in denial in opposition.

He told the Labour MP Nic Dakin:

One hundred thousand members of the public have made suggestions about how we can try to bring some sense to our public finances without hitting the vulnerable and without hitting front-line public services. Have we heard a single suggestion from anyone on the opposition benches? Not a single suggestion.

But, in the same session of PMQs, he said to the Labour MP Joan Walley:

I simply ask the Honourable Lady and her colleagues whether they have any qualms about the fact that her party and her government announced £44bn-worth of cuts but never had the decency or honesty to tell the British people where those cuts would fall.

Hang on! He accepts that Labour had planned "£44bn-worth of cuts", but accuses Labour leadership contenders -- including David Miliband, who is sticking to the Brown/Darling deficit reduction plan -- of being in "denial". Contradiction?

And he tells Dakin (above) that we have not "heard a single suggestion from anyone on the opposition benches" about how to fix the public finances, despite being well aware of the various proposals that have emerged from the five leadership candidates during the course of the campaign.

Take David Miliband, for example, who wants to abolish charitable status for private schools and introduce a mansion tax.

Take Ed Miliband, who wants to retain the bankers' bonus tax.

Take Ed Balls, who wants to introduce a 50p tax rate on those earning more than £100,000.

Take Andy Burnham, who wants to end the ring-fencing of the NHS budget.

Take Diane Abbott, who wants to scrap Trident (something the Deputy PM once wanted to do!).

Now, I accept that most of these proposals have yet to be fleshed out in detail, and none of them on their own (or, for that matter, combined) will eliminate or even halve the structural deficit, but to pretend that we've had nothing but silence from in-denial Labour leadership candidates is simply untrue and absurd.

It also, as I said, flatly contradicts his other line of defence -- Labour planned cuts, too! -- which he deployed against Joan Walley yesterday, and again on the Today programme this morning against John Humphrys.

Get your story straight, Nick!

UPDATE:

I hear Danny Alexander refused to appear on Newsnight yesterday to debate Ed Balls. The shadow schools secretary has, of course, been praised for his grasp of economics and fiscal policy by, among others, centre-right figures such as Irwin Stelzer, Martin Wolf and Boris Johnson (!).

Check out Balls's reply to Alexander's letter to the candidates here.

You can read Mehdi Hasan's politics column each week in the New Statesman magazine.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones