Unfortunately Cameron is a New Labour created problem. He has spent many years watching and learning from NL mistakes and more than occasional gaffes in public, social and economical policy. The recent Milkgate scandal is a perfect example of Cameron trying through sound-bite journalism take the initiative and try to make his party seem as far removed from Thatchers party as possible.

The coalition is well aware that due to Labours archaic election procedures they have a clear run until the autumn to take the initiative and win the argument regarding the need and speed of cuts. Recent polls will suggest that they are winning this argument with those most important 'swing' voters. No recent election has been won by just getting a party's core vote out. The 3-4 million swing voters are who need to be targeted. Tony Blair was well aware of this and won 3 elections. GB completely lost the plot and ignored these voters and paid a heavy price as Labour lost seat after seat. I find myself discussing the impending cuts with highly intelligent and astute friends and Cameron has convinced them already that the road they are on is the the correct one. Every government member who speaks lays the blame for these cuts at the door of the Labour party. What shocks me is that at no point in the last 100 days nobody from the shadow cabinet has come forward and gone on the offensive and said this is what we would have done to tackle the deficit, and making people aware how and why this deficit came about. The fact that this hasn't happened and was completely missing in the election campaign is a travesty. I am totally convinced the Tory agenda is being driven by ideology but you can not blame them for this. What worries me is that all the Labour candidates seem very eager to but a lid on the last 13 years and try to rebrand the Party. If it moves to much to the left it will be unelectable for a generation. It needs to refocus and forge a identity for the Labour party that is relevant today, and not be too quick to breakaway from the most successful Labour government this country has ever seen.

HT, Qamar is correct. The Con-Dems are creating the impression that the cause of the crisis was Labour maxing out on the credit cards.

History according to Nick Clegg and David Cameron ignores little things such as Northern Rock, Royal Bank of Scotland, HBOS, Lloyds TSB and the other British banks. And they ignore the financial crises in other countries such as the USA (Bear Stearns, Lehman Brothers, AIG, Fannie Mae and Freddie Mac).

It is one of Labour's failings that Cameron pinned the blame onto Labour so easily before, during, and after the election.

Dave C, bit like adolf blaming the jews.

Attempts of reinventing history is a very old idea, and foolish, especially these days.

anyone know how high was the deficit when Cameron switched from a committment to matching Labour's spending. Surely the 'Labour' deficit is only what accumulated subsequent to then, ..... and most of that was the Keynsiam approach to getting through a worldwide recession where unemployment was not a price worth paying.

George Bush - aided by a supine media - was able to convince the gullible that Iraq was responsible for 9/11. In the same fashion, the coalition have successfully blamed the deficit on Labour's apparent profligacy. I don't recall the tory opposition telling Gordon Brown to let the banking system collapse, so for them to criticise the bailouts now is dishonest.
The media's Cameron-Clegg arse-kissing is getting too much and must be challenged. So far it is the usual suspects, NS, C4 News, Guardian and Newsnight who are putting up any challenge to their arrogance.

It seems modern politicians need an enemy (Cold War, unions, terrorism, budget deficit) to justify their actions and the coalition is no different. The left's evidence-based stance is losing out to the right's anecdotal bullshit.

Labour must regroup, challenge taboos (inequality, tax avoidance, criminal finance sector) and make the government the enemy. They need to be brave as history shows us that once services are dismantled or privatised they are gone forever.

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Some people said that in 1980 Livers, and look how helpful that was. We need to convince ourselves of the fight ahead, and convince people that there is an alternative to this bunch.