Is Sky News biased against Labour?

No, is the short answer. Balls and Prescott are wrong.

During my period as a producer at Sky News, between 2005 and 2007, I used to answer the question, "Where do you work?" from members of my wife's family in the United States with the line: "A channel called Sky News. It's the British equivalent of Fox News."

What I meant, of course, was that Sky News is, like Fox News, a 24-hour rolling news channel, available on satellite and via cable, and part of Rupert Murdoch's global media empire. But in style and in substance, of course, it is nothing like the pro-war, pro-Republican, pro-Palin Fox News Channel (FNC).

For a start, we have Ofcom (which the Tories want to abolish!) and Ofcom would never allow such blatant, on-air bias in this country (God bless Ofcom!). Indeed, I defy you to find me a single anchor or reporter on Sky News who bears even a passing ideological resemblance to Bill O'Reilly, Glenn Beck or Sean Hannity.

But the Labour Party and some of its more credulous supporters seem to be insinuating -- or, in the case of Ed Balls and John Prescott, explicitly claiming -- that Sky News has a pro-Tory, anti-Labour bias.

Here's what the Children's Secretary said to me in his constituency on Saturday:

I travel to Yorkshire on the day the Guardian has endorsed the Liberal Democrats and the Times the Conservatives. Are the media united against a Labour victory? "The BBC has fought valiantly to be fair and balanced, but Sky News and most of the newspapers are deeply partisan." He criticises the Murdoch-owned broadcaster and the right-wing press again later in the interview. "This election is much more open than the newspapers and Sky News suggest. The polls are very tight."

And here is John Prescott, on the Guardian's Comment is Free, in the immediate wake of "Bigotgate":

Yet again, the dying Murdoch empire is doing all it can to influence a British election . . . But today, the Murdoch family reached a new low in their desperate attempt to turn the election for the Tories. News International's Sky News broadcast a private conversation between Gordon and his staff . . . What Murdoch's Sky News did today was just as bad as his paper's phone-hacking. It was a breach of privacy. It was underhand. And it was done in the pursuit of ratings and political influence.

This is absurd. Yes, Sky News broadcast the conversation in "pursuit of ratings". That's a given. And, I should add, you could argue that there was also a genuine public interest defence. Also, does anyone honestly believe ITV News wouldn't have done the same?

But to accuse Sky News of pursuing "political influence" is a desperate claim. There is no evidence whatsoever to suggest there is a co-ordinated anti-Labour, pro-Conservative campaign on the part of Sky News. John Ryley, the Sky News boss, Chris Birkett, his executive editor, and Jonathan Levy, the head of the broadcaster's political unit in Millbank -- all of whom I consider friends of mine -- are not Tories, and, if they are, they've done a damn fine job of hiding it from me and countless others.

Adam Boulton, meanwhile, is the semi-sympathetic biographer of Tony Blair -- and married to Blair's former "gatekeeper", Anji Hunter. Oh, and to those of you who have never worked in a TV newsroom, let me be very clear: Rupert Murdoch doesn't ring up each evening to discuss and decide the running orders with Messrs Ryley and Birkett. In fact, in my two years at Sky News HQ in Isleworth, Middlesex, Murdoch Sr physically turned up just once -- and, that too, to open a new building, not to pontificate on day-to-day editorial matters.

Labour critics of Sky News might point to last night's events at Methodist Central Hall, where Gordon Brown gave perhaps the best speech of the campaign so far, while Sky News chose to cover the lone anti-nuclear protester, rather than the speech itself and the impressive performance from the PM. It was a bad decision -- but again, in my view, this reflects Sky's sensationalist and perhaps understandable desire for ratings, upsets, gaffes and "incidents", rather than an explicit, pre-planned, anti-Brown agenda.

Left-wing conspiracy theorists can sleep in peace. The Sun is fighting a partisan, pro-Cameron, ant-Brown campaign. So, too, is the Times, with its propagandistic picture of Sam Cam lying in Dave's arms on its front page today. But Sky News remains, as far as I can see, free of party political bias.

All you could accuse it of -- maybe! -- is being part of a wider British press pack that has gullibly, lazily and perhaps subconsciously bought David Cameron's guff about change, momentum and inevitablility. If that's the case, the the BBC is equally guilty. But I repeat: Sky News is not the Sun. To compare the two is just silly.

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

Bennett Raglin / Getty
Show Hide image

How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones