Sir Trevor "grilling" Cameron?? He couldn't grill a frozen burger . . .

And don't forget the broadcaster's John Major interview.

The dumbing down of British politics continues apace. Hot on the heels of Piers Morgan's cringe-inducing "interview" with Gordon "Plonker" Brown comes ITV1's next headline-grabbing contribution to enlightening the non-voters of this nation: Trevor McDonald Meets David Cameron.

(Full disclaimer: I worked on ITV1's Jonathan Dimbleby programme, which many would argue was the last genuine attempt by the broadcaster to give attention and airtime to domestic political coverage.)

The Cashcroft-owned PoliticsHome headline for this story is:

Cameron faces McDonald grilling

"Grilling"? Sir Trevor McDonald, knight of the realm and ex-anchor of News at Ten, couldn't grill a frozen beefburger that had been left to defrost on his kitchen counter for several hours. Ronald McDonald, of Golden Arches fame, could probably do a better job of examining the Tory leader's policies forensically.

In the original Telegraph story, it says Cameron was asked to appear on Morgan's show but declined, explaining that he preferred to do "something a bit more substantial".

"Bit more" are the key words.

Let me remind those of you with short memories (ie, much of the Westminster village) that in 1996 News at Ten was reprimanded by the ITC (the predecessor to Ofcom) over its seven-minute interview with the then Tory premier, John Major. The ITC chairman, Sir George Russell, described Sir Trevor's questions as "a little too friendly and relaxed", and even "inappropriate".

At one point, Sir Trev, whom critics accused of grovelling, said to Major:

I have been reading some of the interviews you have been giving to newspapers recently and what comes over is the extraordinary dedication you have for this job.

Bring on Dave!

 

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Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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