Quote of the Day

Home Secretary Alan Johnson takes on his shadow Chris Grayling

The connection between The Wire and Chris Grayling's grasp on the problems of modern Britain is that they're both fictional.

- Home Secretary Alan Johnson

Mehdi Hasan is a contributing writer for the New Statesman and the co-author of Ed: The Milibands and the Making of a Labour Leader. He was the New Statesman's senior editor (politics) from 2009-12.

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David Cameron is enlisting a tactic from a Private Eye cartoon to get young people to vote

CringeyMcCringeFace. 

Your mole was heartened to learn last week David Cameron is concerned about the youth vote in the upcoming EU referendum – so much so that he has recruited some bona fide yoof experts to get them to the polling station.

We waited with baited breath to see what the experts – Facebook, Uber, a brand called Snap Fashion, and purveyors of blokey news The Lad Bible – would come up with in their brainstorming session. A sophisticated Facebeook ad campaign? Polling station Ubers? Get the lads out on the doorsteps?

Instead, the wise millennial prophets (specifically the founder of Snap Fashion) came up with "VoteyMcVoteFace", a campaign in which young people would share pictures of their "vote face" on social media, which launched over the weekend. Because the young love selfies, you see. And they all wanted that boat to have that silly name

According to the Financial Times, a source said David Cameron was pleased with the idea. "The PM believes it is essential that we all do everything we can to encourage more young people to register to vote in a referendum that will have such a huge impact on their future."

He may be less pleased to know that the idea was in fact touted before - according to James Cook's Twitter feed, in Private Eye:

Great minds think alike. Your mole would have opted for Quiet Millennial Batpeople, personally. 

I'm a mole, innit.