The Sun's interview with violinist Nicola Benedetti was a masterclass in sexism

Why have words at all when you could use the space for derogatory comments and suggestive pictures?

Yesterday I stumbled across this "interview" with violinist Nicola Benedetti in the Scottish Sun, in which Matt Bendoris - ostensibly a grown man and not a fifteen year old Nuts columnist - gives a masterclass in female objectification.

In it, Bendoris tastefully focuses on Benedetti's appearance, not her music:

So I guess Nicola won’t be posing for the lads’ mags anytime soon. Pity, because she looks fit as a fiddle when we meet at Edinburgh’s plush Sheraton Hotel.

But Nicola doesn’t always take the bonniest photo — she’s beaky in pics sometimes, which is weird because in the flesh she’s an absolute knock-out.

The classical musician is wearing skinny jeans which show off her long legs. She’s also busty with a washboard flat tummy, tottering around 5ft 10in in her Dune platform wedges.

He also urges Benedetti's cellist boyfriend Leonard Elschenbroich to get her pregnant:

The one possession she never lets out of sight is her 1712 Earl Spencer Stradivarius — made by the legendary 18th Century Italian violin master Antonio Stradivari himself.

No wonder as it’s worth £2million and is on loan from American banker Jonathan Moulds.

Me: “Gie’s a shot.”

She gasps: “Absolutely not! No one gets to touch this baby.”

Talking of babies, she’d like those too.

Nicola says: “It’s eight years since I won Young Musician of the Year. In the next eight years I’d hope to be a better violinist and I’d like to have started a family. I’ll be in my early 30s so I would probably like a baby or two by then.”

Better get busy making sweet, sweet music, Leonard. Lucky boy...

After reading the article, I had a question for Mr Bendoris:

I guess there’s a certain skill in writing about a artist and focusing on their physical attributes instead of their art. It requires you to wilfully ignore all of that talent. Bendoris must have trained in the Sun’s cultural isolation chamber, watching endless streams of Big Brother repeats and reading nothing but his own previous columns. Two weeks later, he emerged sweating and crying, screaming “Art is dead”. He was ready.

It’s like interviewing David Hockney and writing about how long and thick his willy is, asking if viewers would enjoy "elitist" painting more if he’d tie a brush to his dick and shake it at a canvas. Except that wouldn’t actually happen cause, you know, every Sun reader knows willies are horrible - not like lovely boobies though, eh lads?

Why do they bother including words at all if they’re just pushing wank fantasy material? They’d get more suggestive pictures in without all that bloody text. There’s an irony in deriding classical music as "elitist" and then sexually objectifying one of its best modern proponents. It’s not the general public who are wrong for ignoring classical music; it’s Nicola Benedetti for arrogantly refusing to get her tits out and bringing it down to “their” level.

Bendoris’ retort was that he loved “folk who get outraged on someone else’s behalf” which is disingenuous. I’m personally outraged that someone would actually write this shit and try to sell it to me as news. I’m offended that a company thinks I am that stupid, misogynist and ignorant - and you should feel insulted, too. But you know, mostly I’m not offended. I’m just disappointed that in 2012 this passes for journalism and there are still numpties out there willing to defend it.

I don’t think most Sun readers are as lecherous and paleolithic as Matt Bendoris and his editor Simon Houston. I hope they vote with their wallet. Right, enough of this filth. Let’s have some nice classical music.

Alan Williamson is editor of Split Screen, where this post originally appeared. He tweets as @agbear.

Violinist Nicola Benedetti. Photograph: Getty Images
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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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