23 Ways to Please Your Man, the Cosmo Way

Rhiannon and Holly find out how to stay thin, find a man and cure erectile dysfunction with grilled sandwiches.

While Cosmopolitan has always claimed feminist leanings, we know that really it’s always been about attracting the male of the species. Cosmo launched in 1972, and has been peddling the same strange mix of empowerment and insecurity ever since.

Although we doubt the magazine nowadays would include the word ‘anachronistic’ (Quentin Crisp, September 1981) or feature a sanitary towel ad that advises you to ‘hustle through your period’, the core aim of keeping and catching that man has always been a constant. Here, we take a look into the archives and make some cheap jokes about magazine content that was produced before we were even born.

1. Be a Cosmopolitan Girl

Ok, so you’re not obsessed with men, but that doesn’t mean that you don’t need to spend vast amounts of time and money to make yourself more interesting to them, while retaining the requisite amounts of insecurity (unlike those swanky Playboy guys) to keep you buying Cosmo every month.

2. Exercise in the Office

Take off your bra, ride your desk chair (ooh er!) and not only will you stay skinny, but if your boss catches you in the act, you could be in for a very sexy appraisal. Call us cynical, but this whole feature seems to be geared towards getting your boss to bang you.

3. Be the Perfect Wife

That means being able to eat and eat and still look sensational, btw. And being a first-class cook. And, according to Max (not pictured), possessing ‘a human quality of aliveness’ (we think that means y’know, breathing)

4. Say One of These in Bed

Lines include ‘Sleeping with you is like spending a week in Marrakesh’ (sweaty and expensive), ‘Where do I sent the cheque?’ (We think this means that the guy is so good at sex that he could be a gigolo, but tbh we’re really not sure) and ‘to think I once thought I was frigid.’ Yeah.

5. Be Sensual

A Cosmo quiz from January 1973 entitled ‘How Sensual Are You?’ includes the above hypothetical scenario, demonstrating how even the most life endangering of circumstances can provide pulling opportunities.

6. Do Some Naked Dancercise (but only if you’re sexy)

Flares optional. In the words of Cosmo, ‘don’t call them strip teasers, these girls are dancers who are beautiful enough to take their clothes off in public.’ Oh, what’s that? We’ll put our shirts back on, then.

7. Buy him a Dachshund

He’ll be so happy that he’ll take his clothes off and straddle it.

8. Wear Windsong

Not an unpleasant symptom of undiagnosed IBS, it turns out, but an expensive perfume with a most unfortunate name.

9. Tape your hair to your head…

…while sucking a lollipop. It might look as though you’re recovering from a lobotomy but . . . Oh. You are recovering from a lobotomy.

10. Recreate Manet’s Le Déjeuner sur l’Herbe

No caption really needed. ‘Pick a secluded spot,’ advises Cosmo. Otherwise the flares and perm combos sported by your gentlemen companions may lead to arrest under the Sexual Offences Act.

11. Sit like a girl, not like a man

Being a feminist is, admittedly, a rather sedentary endeavour (we’re sitting down now, FYI)

12. Read the Dictionary

Go on, it’s only a little one. Plus, as we all know men value women for their minds. He can’t even see the furry lingerie and seductive posture: he’s too busy thinking about your massive vocabulary.

13. Follow These Tips

Before you know it, you’ll be a purple chess maestro cum human prawn platter. That should do it.

14. Get Thin Enough for a Thong

Now you know whom to blame for that decade-long wedgie.

15. Multidate

How come Craig David gets to make love by Wednesday (and for the rest of the week) when we have to meet Peter at the theatre and spend a day at the coast with Steve? It hardly seems fair. Bob looks like a hoot, though. Come to Mama.

16. Smock Around the Clock

Reads: ‘you won’t have to fish for compliments – they’ll come naturally.’ Someone’s telling porkies.

17. Hate your body

The print equivalent of America’s Next Top Model, where gorgeous looking women are bullied into a state of permanent self-loathing. Nice.

18. Don’t be a slut

OK, so it doesn’t mean what we think it means, but Peter Lewis’ full page moan about how women are messy, slovenly and disorganised reeks of sexism, arbitrary gender norms, and, perhaps worst of all, observational humour (aren’t women silly) Shudder.

19. Wear Paper panties

Nothing says romance like disposable knickers.

20. Live in This Flat

Where better to bring your beau back to than a living room that looks like it’s been vomited on by an eighties children’s television presenter with a penchant for millions sweets and then spunked on by a My Little Pony?

21. Be Nonchalant

Oh this old thing? I always sport hold ups and an orange kimono while taking tea with tradesmen.

22. Don’t put on weight

Genuinely disturbing, and perhaps even more so when you consider that the early eighties saw Cosmopolitan take a much more feminist slant. It’s sad that some genuinely groundbreaking journalism has been let down by ads such as this. Putting it alongside articles with titles such as ‘Sexist Chat to Avoid’ and features by Paula Yates about women’s lib just undermines the whole endeavour. This ad, worthy as it is of the 1950s, actually appeared in March of 1982. As for the poetry: we’ll let that speak for itself.

23. Don’t laugh at his failed erection

We love how ‘masturbate slowly while looking into his eyes’ and ‘suggest toasted cheese and tomato sandwiches’ are put on an equal pegging as ways of handling erectile dysfunction. If you find yourself in this situation, the choice basically boils down to ‘blind him with your muff’ or ‘distract him with food.’

1 Way to Please a Woman:

Keep her away from an article called ‘The most beautiful thing a man can do for a woman’, from the 1972 launch issue of Cosmo. IT’S FOR HER OWN GOOD. It’s a three page feature about Michael Parkinson’s vasectomy, and now we can’t stop thinking about his nutsack. Thanks, Cosmo.

Ian McShane naked with a dachshund.

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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Donald Tusk is merely calling out Tory hypocrisy on Brexit

And the President of the European Council has the upper hand. 

The pair of numbers that have driven the discussion about our future relationship with the EU since the referendum have been 48 to 52. 

"The majority have spoken", cry the Leavers. "It’s time to tell the EU what we want and get out." However, even as they push for triggering the process early next year, the President of the European Council Donald Tusk’s reply to a letter from Tory MPs, where he blamed British voters for the uncertain futures of expats, is a long overdue reminder that another pair of numbers will, from now on, dominate proceedings.

27 to 1.

For all the media speculation around Brexit in the past few months, over what kind of deal the government will decide to be seek from any future relationship, it is incredible just how little time and thought has been given to the fact that once Article 50 is triggered, we will effectively be negotiating with 27 other partners, not just one.

Of course some countries hold more sway than others, due to their relative economic strength and population, but one of the great equalising achievements of the EU is that all of its member states have a voice. We need look no further than the last minute objections from just one federal entity within Belgium last month over CETA, the huge EU-Canada trade deal, to be reminded how difficult and important it is to build consensus.

Yet the Tories are failing spectacularly to understand this.

During his short trip to Strasbourg last week, David Davis at best ignored, and at worse angered, many of the people he will have to get on-side to secure a deal. Although he did meet Michel Barnier, the senior negotiator for the European Commission, and Guy Verhofstadt, the European Parliament’s representative at the future talks, he did not meet any representatives from the key Socialist Group in the European Parliament, nor the Parliament’s President, nor the Chair of its Constitutional Committee which will advise the Parliament on whether to ratify any future Brexit deal.

In parallel, Boris Johnson, to nobody’s surprise any more, continues to blunder from one debacle to the next, the most recent of which was to insult the Italians with glib remarks about prosecco sales.

On his side, Liam Fox caused astonishment by claiming that the EU would have to pay compensation to third countries across the world with which it has trade deals, to compensate them for Britain no longer being part of the EU with which they had signed their agreements!

And now, Theresa May has been embarrassingly rebuffed in her clumsy attempt to strike an early deal directly with Angela Merkel over the future residential status of EU citizens living and working in Britain and UK citizens in Europe. 

When May was campaigning to be Conservative party leader and thus PM, to appeal to the anti-european Tories, she argued that the future status of EU citizens would have to be part of the ongoing negotiations with the EU. Why then, four months later, are Tory MPs so quick to complain and call foul when Merkel and Tusk take the same position as May held in July? 

Because Theresa May has reversed her position. Our EU partners’ position remains the same - no negotiations before Article 50 is triggered and Britain sets out its stall. Merkel has said she can’t and won’t strike a pre-emptive deal.  In any case, she cannot make agreements on behalf of France,Netherlands and Austria, all of who have their own imminent elections to consider, let alone any other EU member. 

The hypocrisy of Tory MPs calling on the European Commission and national governments to end "the anxiety and uncertainty for UK and EU citizens living in one another's territories", while at the same time having caused and fuelled that same anxiety and uncertainty, has been called out by Tusk. 

With such an astounding level of Tory hypocrisy, incompetence and inconsistency, is it any wonder that our future negotiating partners are rapidly losing any residual goodwill towards the UK?

It is beholden on Theresa May’s government to start showing some awareness of the scale of the enormous task ahead, if the UK is to have any hope of striking a Brexit deal that is anything less than disastrous for Britain. The way they are handling this relatively simple issue does not augur well for the far more complex issues, involving difficult choices for Britain, that are looming on the horizon.

Richard Corbett is the Labour MEP for Yorkshire & Humber.