Your choice of "wifestyle": be like Kate Moss or Kate Middleton

According to Grazia, being like one of the Kates is the only way for a married woman to behave.

What does it mean to be a wife in a world where your local market abounds with T-shirts displaying reluctant husbands at the altar above the words "Game Over"? Well, according to Grazia this week, a wife can be many things, united by the fact of all being heavily stereotyped and unrealistic. In case you didn’t catch it (horror of social horrors!), their three-page editorial "Rebel vs Regal: A Tale of Two Wives", in which the differing approaches to "wifeliness" on the part of Kate Middleton and Kate Moss were compared in mind-numbingly tedious detail, ended with a question that we’re sure you’re all dying to answer: which wife-style are you?

"The Kates have become more significant to us as wives than they were as single women", bleats Grazia, who claim their false dichotomy has generated furious debate the length and breadth of the country. Everywhere you go, from a builder’s caff to a dole office to a queue of irate and pay-chequeless Natwest customers, people are talking about whether or not they’re "team Kate" or, er, "team Kate".  Both, according to the nameless staffer who wrote the article, epitomise the extreme versions of "modern wifehood" and as such have made us think more deeply about, like, what it means to be a woman and to be married and stuff.

Except it hasn’t. People couldn’t care less. They’re worrying about their mortgages, or their job security, or the cost of childcare, or whether they’ll ever get housing benefit or a pension or where their next shag is coming from. No one is sitting in their house weighing up the relative merits of two women they’ve never met in terms of their marital attributes, except possibly everyone who works for Grazia. We’re all too busy. And that’s the way it should be. Equally, teenage girls haven’t looked at Kate Middleton’s life and immediately been transformed into "smart, well groomed, demure ladies", as a nameless poll in Grazia suggests. Whoever conducted the poll has obviously never been to Watford on a Saturday night - and to suggest that teenage girls are in any way concerned with what some posh lass does of an evening (run William a bath, apparently) is sheer lunacy. What they’re actually doing is worrying whether you can get pregnant off a blowjob or where they put their lip shimmer. Teenage girls, as you were.

According to common social perception, however, a wife is something that every little girl wants to become. Disclaimer: you can only navigate this treacherous path if a man asks you first, and he in turn will only ask when cultural pressure reaches a fever pitch and he runs to the jeweller’s in a sweat of peer-pressure-induced commitment. As the girlfriend (wife-in-waiting), you will of course be sat at home during this time, plotting your latest series of subtle manipulations to make him ask you, with your lonely left hand outstretched. He will run back, panting with the shock of blowing three months' wages on a shiny piece of earth dust, and present you with a ring. Immediately, your sex life will be blown to pieces (in the bad way) and you’ll magically transform into a carbon copy of - God forbid! - your mother.
  
Where does this leave us women, so often referred to as the "ball and chain" in a wifely context? We know that in the fifties, the ideal was to bake beautiful cupcakes and smile sweetly at dinner parties while refraining from expressing any controversial views, as per the well-known Harry Enfield sketch (women: know your limits!) Since then, we’ve seen movements that have discouraged women from "becoming wives" and entering into such a traditionally patriarchal institution altogether. We’ve also seen a resurgence of what we might deem "cupcake culture", which celebrates the sugar-centred, insufferably twee qualities of fifties housewifery and attempts to recast them in a world where women also have jobs and more meaningful responsibilities. Finally, we’ve seen the rise of and reaction to the "have it all" imperative, which we discussed in detail in last week’s column.

None of these choices are without their respective downfalls, and all of them reflect the day-to-day lives of 90 per cent of the population about as much as the two "wives" to whom Grazia have taken such a "liking" (read: the linguistic equivalent of a rusty machete). Here are two women: a supermodel and a princess, both of whom have traded on their looks to get where they are today, and who are supposed to be telling us something significant about the role of women in modern times. (Clue: the real significance lies in the first part of this sentence.) The suggestion that the rest of us should somehow be aspiring to either one of these "wifestyles" is as out of touch as appointing a well-known tax evader as a government spending advisor (ahem).

As per usual, this false debate surrounding a pair of straw wives says just as much about class as it does about female equality. Perhaps if more young couples were able to afford their rent or mortgages on a sole income, more women would choose to devote themselves to wifely duties - or indeed, men to husbandly ones. While K-Middy may appear to fit the bill of "humble wife", the suggestion that La Moss, a woman who built her own multimillion-pound career from nothing, has somehow become "more significant" since getting married is deeply insulting. Her only crime is to have refused to compromise her lifestyle. The implications in Grazia that her independence means she is somehow falling short assumes that there are modes of behaviour that should come into play the minute a ring is placed on a woman’s finger. Sod that.

Surely it’s as simple as loving one another enough, warts and all, to be able to build a life together? Suddenly becoming a simpering, submissive, desexualised bath-runner the minute you chow down on the marzipan-coated fruitcake means you’re probably not the woman he married anymore. If becoming a "wife" means not only losing your name (and why do that?) but a part of yourself so fundamental that you need to reassess your day-to-day behaviour, then it’s a sacrifice that we’re not willing to make. And guess what, Grazia? Our mothers weren’t either.
 

Which kind of wife are you - Middleton or Moss?

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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Meet the hot, funny, carefree Cool Mums – the maternal version of the Cool Girl

As new film Bad Moms reveals, what the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy.

I suppose we should all be thankful. Time was when “mum’s night off” came in the form of a KFC value bucket. Now, with the advent of films such as Bad Moms – “from the gratefully married writers of The Hangover” – it looks as though mums are finally getting permission to cut loose and party hard.

This revelation could not come a moment too soon. Fellow mums, you know all those stupid rules we’ve been following? The ones where we think “god, I must do this, or it will ruin my precious child’s life”? Turns out we can say “sod it” and get pissed instead. Jon Lucas and Scott Moore said so.

I saw the trailer for Bad Moms in the cinema with my sons, waiting for Ghostbusters to start. Much as I appreciate a female-led comedy, particularly one that suggests there is virtue in shirking one’s maternal responsibilities, I have to say there was something about it that instantly made me uneasy. It seems the media is still set on making the Mommy Wars happen, pitching what one male reviewer describes as “the condescending harpies that run the PTA” against the nice, sexy mummies who just want to have fun (while also happening to look like Mila Kunis). It’s a set up we’ve seen before and will no doubt see again, and while I’m happy some attention is being paid to the pressures modern mothers are under, I sense that another is being created: the pressure to be a cool mum.

When I say “cool mum” I’m thinking of a maternal version of the cool girl, so brilliantly described in Gillian Flynn’s Gone Girl:

“Being the Cool Girl means I am a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer, loves threesomes and anal sex, and jams hot dogs and hamburgers into her mouth like she’s hosting the world’s biggest culinary gang bang while somehow maintaining a size 2, because Cool Girls are above all hot.”

The cool girl isn’t like all the others. She isn’t weighed down by the pressures of femininity. She isn’t bothered about the rules because she knows how stupid they are (or at least, how stupid men think they are). She does what she likes, or at least gives the impression of doing so. No one has to feel guilty around the cool girl. She puts all other women, those uptight little princesses, to shame.

What the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy. The cool mum doesn’t bore everyone by banging on about organic food, sleeping habits or potty training. Neither hyper-controlling nor obsessively off-grid, she’s managed to combine reproducing with remaining a well-balanced person, with interests extending far beyond CBeebies and vaccination pros and cons. She laughs in the face of those anxious mummies ferrying their kids to and from a multitude of different clubs, in between making  cupcakes for the latest bake sale and sitting on the school board. The cool mum doesn’t give a damn about dirty clothes or additives. After all, isn’t the key to happy children a happy mum? Perfection is for narcissists.

It’s great spending time with the cool mum. She doesn’t make you feel guilty about all the unpaid drudgery about which other mothers complain. She’s not one to indulge in passive aggression, expecting gratitude for all those sacrifices that no one even asked her to make. She’s entertaining and funny. Instead of fretting about getting up in time to do the school run, she’ll stay up all night, drinking you under the table. Unlike the molly-coddled offspring of the helicopter mum or the stressed-out kids of the tiger mother, her children are perfectly content and well behaved, precisely because they’ve learned that the world doesn’t revolve around them. Mummy’s a person, too.

It’s amazing, isn’t it, just how well this works out. Just as the cool girl manages to meet all the standards for patriarchal fuckability without ever getting neurotic about diets, the cool mum raises healthy, happy children without ever appearing to be doing any actual motherwork. Because motherwork, like dieting, is dull. The only reason any woman would bother with either of them is out of some misplaced sense of having to compete with other women. But what women don’t realise – despite the best efforts of men such as the Bad Moms writers to educate us on this score – is that the kind of woman who openly obsesses over her children or her looks isn’t worth emulating. On the contrary, she’s a selfish bitch.

For what could be more selfish than revealing to the world that the performance of femininity doesn’t come for free? That our female bodies are not naturally hairless, odourless, fat-free playgrounds? That the love and devotion we give our children – the very care work that keeps them alive – is not something that just happens regardless of whether or not we’ve had to reimagine our entire selves to meet their needs? No one wants to know about the efforts women make to perform the roles which men have decided come naturally to us. It’s not that we’re not still expected to be perfect partners and mothers. It’s not as though someone else is on hand to pick up the slack if we go on strike. It’s just that we’re also required to pretend that our ideals of physical and maternal perfection are not imposed on us by our position in a social hierarchy. On the contrary, they’re meant to be things we’ve dreamed up amongst ourselves, wilfully, if only because each of us is a hyper-competitive, self-centred mean girl at heart.

Don’t get me wrong. It would be great if the biggest pressures mothers faced really did come from other mothers. Alas, this really isn’t true. Let’s look, for instance, at the situation in the US, where Bad Moms is set. I have to say, if I were living in a place where a woman could be locked up for drinking alcohol while pregnant, where she could be sentenced to decades behind bars for failing to prevent an abusive partner from harming her child, where she could be penalised in a custody case on account of being a working mother – if I were living there, I’d be more than a little paranoid about fucking up, too. It’s all very well to say “give yourself a break, it’s not as though the motherhood police are out to get you”. Actually, you might find that they are, especially if, unlike Kunis’s character in Bad Moms, you happen to be poor and/or a woman of colour.

Even when the stakes are not so high, there is another reason why mothers are stressed that has nothing to do with pressures of our own making. We are not in need of mindfulness, bubble baths nor even booze (although the latter would be gratefully received). We are stressed because we are raising children in a culture which strictly compartmentalises work, home and leisure. When one “infects” the other – when we miss work due to a child’s illness, or have to absent ourselves to express breastmilk at social gatherings, or end up bringing a toddler along to work events – this is seen as a failure on our part. We have taken on too much. Work is work and life is life, and the two should never meet.

No one ever says “the separation between these different spheres – indeed, the whole notion of work/life balance – is an arbitrary construct. It shouldn’t be down to mothers to maintain these boundaries on behalf of everyone else.” Throughout human history different cultures have combined work and childcare. Yet ours has decreed that when women do so they are foolishly trying to “have it all”, ignoring the fact that no one is offering mothers any other way of raising children while maintaining some degree of financial autonomy. These different spheres ought to be bleeding into one another.  If we are genuinely interested in destroying hierarchies by making boundaries more fluid, these are the kind of boundaries we should be looking at. The problem lies not with identities – good mother, bad mother, yummy mummy, MILF – but with the way in which we understand and carry out our day-to-day tasks.

But work is boring. Far easier to think that nice mothers are held back, not by actual exploitation, but by meanie alpha mummies making up arbitrary, pointless rules. And yes, I’d love to be a bad mummy, one who stands up and says no to all that. Wouldn’t we all? I’d be all for smashing the matriarchy, if that were the actual problem here, but it’s not.

It’s not that mummies aren’t allowing each other to get down and party. God knows, we need it. It’s just that it’s a lot less fun when you know the world will still be counting on you to clear up afterwards.  

Glosswitch is a feminist mother of three who works in publishing.