The #nbcfail isn't about email addresses, it's about corporate cronyism

Twitter needs to be clear if they have bent the rules for their commercial partners.

The question Twitter has to answer after suspending the Independent's Guy Adams isn't the narrow one about public versus private email addresses, but the broader one about how it plans to treat its commercial partners.

Adams tweeted the work email address of NBC executive Gary Zenkel, encouraging his followers to complain about the fact that the channel was showing the biggest events, like the opening ceremony and the 400m individual medley in which Michael Phelps was expected to (but didn't) medal, on a time delay.

Adams himself points out that it's contentious as to whether he even breached Twitter's guidelines to do so:

Twitter's guidelines forbid users from publishing what they call "private" information, including "private email addresses". There is plenty of sense in this. But I did not Tweet a private email address. I Tweeted a corporate address for Mr Zenkel, which is widely listed online, and is identical in form to that of tens of thousands of those at NBC.

Much of the debate surrounding the suspension has focused on whether a corporate email address, which is easy to work out but not actually made public by NBC or Zenkel, counts as a "public" or "private" email address. But that distinction is largely irrelevent; Twitter is perfectly within its rights to suspend Adams pending investigation, and as the debate shows, the case is unclear enough that it could be a genuine belief that the tweet breaks the terms of service.

The real concern should be when the story is combined with the knowledge that NBC and Twitter are in a massive, Olympics related, partnership:

Twitter and NBC are set to team up to provide an official hub page for the London Olympics, with the microblogging service serving as an "official narrator" of the Games. . .

Neither party is paying for the privilege, but Twitter reportedly sees it as a golden opportunity to expand its audience beyond the current 140 million monthly users, with vice president of media Chloe Sladden calling it "a way for new users to sample Twitter."

The question Twitter has to answer is whether they acted differently in the case of Zenkler/Adams because of this partnership. And based on news reports this morning, the situation doesn't look good. The Telegraph's Amy Willis reports:

In an email to The Daily Telegraph, Christopher McCloskey, NBC Sport’s vice-president of communications, said Twitter had actually contacted the network’s social media department to alert them to Mr Adam’s tweets. “Our social media dept was actually alerted to it by Twitter and then we filled out the form and submitted it,” he wrote. An email asking for further detail and whether this was normal Twitter policy was not returned from NBC or Twitter.

With this story hot on the heels of Twitter's clampdown against Instagram, it is clearer than ever that the service has reached a turning point in its maturation. The company no longer wants to be the communication network it has been treated as since its conception, now that it knows the real money is in the media. The challenge will be if it can make that leap without alienating its users.

Douchebag Twitter.

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.