Hey, let's "evolve" Lara Croft by having people try to rape her!

"She is literally turned into a cornered animal."

How's this for timing? The day after the hoo-hah over Anita Sarkeesian's project to expose stereotyped women in computer games, and the makers of the new Lara Croft game are ready to assure you that she's not just a walking jiggle any more. Oh no, she is a sympathetic lady who will engage you emotionally.

How are they going to do this? By having her beaten and subjected to an attempted rape. 

Ron Rosenberg, executive producer, explains:

"When you see her have to face these challenges, you start to root for her in a way that you might not root for a male character . . . When people play Lara, they don't really project themselves into the character. They're more like 'I want to protect her.' There's this sort of dynamic of 'I'm going to this adventure with her and trying to protect her' . . . The ability to see her as a human is even more enticing to me than the more sexualised version of yesteryear. She literally goes from zero to hero... we're sort of building her up and just when she gets confident, we break her down again. . .  She is literally turned into a cornered animal. It's a huge step in her evolution: she's forced to either fight back or die."

WHOA THERE, RON! Did you just say that "gamers" don't identify with Lara Croft? Did you just say that "gamers" only like female characters when they get to protect them? Did you just say that "gamers" would find a woman being beaten and raped "enticing"? It sounds a hell of a lot like you did.

There is so much WTF going on in that quote I can barely start to comprehend it. Even allowing for the fact that off-the-top-of-your-head remarks can give an impression a more considered response wouldn't, it is a pretty odd thing to say.

For a start, I - and, I suspect, lots of female gamers - quite liked Lara Croft when I was growing up. In ye old days (the 90s), it felt like the only girls in games were Princess (boring, didn't do anything) and Chun Li (did a bit more, but without any pants on). I loved "being" Lara Croft, running around, treasure-hunting, failing to grab that ledge over and over again. Yes, the boys liked trying to get the camera angle to see down her top, but at that stage, I'd take what I could get in terms of female characters. I'm sure plenty of other women "projected themselves" into the character, along with many men.

Now, 16 years after the original game, things are supposed to have have moved on. There are interesting women aplenty in games (Samus and FemShep spring to mind), and yet we still have developers expecting a big ole pat on the back for resisting the urge to make their character's cleavage her chief selling point. Even worse, they think that "gamers" (by which I think Ron Rosenberg means "men") can only be reconciled to a female character if they can look after her. If the makers "build her up and just when she gets confident . . . break her down again".

There's also the fact, as many writers have pointed out, that it's only women who are presumed to be made "stronger" by subjecting them to brutal beatings and rapes. Bungie didn't think that the only way players would root for Master Chief was by having him raped. He got to run around with an awesome set of weaponry, no face and barely any voice, and yet mysteriously players managed to "project" themselves into him just fine.

Anyway, I'm sure this will provoke a huge amount of debate in the industry, and perhaps even someone will take Ron Rosenberg aside and mention the fact that many women play games, and many players of both genders don't need to see a woman subjected to an attempted rape in order to be interested in her.

I'll leave you with this, the cherry on the world's creepiest cake:

She is literally turned into a cornered animal. It's a huge step in her evolution.

Yes, Ron Rosenberg, you're right. Abandoning one objectifying, male-gazed depiction of women for another, objectifying, male-gazed depiction really is progress. I salute you.

UPDATE:  A few people have questioned whether it is true that Lara Croft will be subjected to a rape attempt. The Kotaku article from which Ron Rosenberg's comments come has this to say: "And then, Rosenberg says, those scavengers will try to rape her." Following the furore, the developers say that Rosenberg "mis-spoke", but Kotaku stand by their story

Yeah, that just about sums up the whole Lara Croft phenomenon, right there. Photo: Getty Images

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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Low fat, full fat: why the diet industry keeps changing its mind

A new report illustrates just how disillusioned the diet industry has become, at the expense of everyone else.

Another year, another wave of dietary fads. Most seem to surface in the summer, when new nutritional advice claims to provide the panacea to everyone’s health woes: “Eat clean get lean!” “The simple secret of intermittent fasting!” “The paleo way is the only way!” “Six weeks to a super you!”

However, despite the barrage of diet books, the expansion of nutrition research and the growth of education about healthy living, global obesity has more than doubled since 1980.

It may be that this is due to the conflicting information constantly issued from the diet industry. “Eat lots of protein – it’ll speed up your metabolism!” “Too much protein will damage your kidneys – reduce your protein intake!” “Superfoods are a vital source of antioxidants!” “Superfoods aren’t so super at all!” “Don’t snack it will make you pile on the pounds!” “You should snack – it’ll stop you from binge eating!” It’s no wonder people aren’t sure what to eat.

The UK launched its first dietary guidelines in 1994, which have since been continuously revised to form the guide now known as “The Eatwell Plate”. The dietary guidelines recommend plentiful carbohydrates “such as rice, bread, pasta and potatoes”, at least five portions of fruits and vegetables, some protein, some milk, some dairy and minimal saturated fat.

However, a recent report serves to highlight the confusion consumers face when it comes to food: it claims that the official advice on low-fat diets is outright wrong, even damaging.

Led by the National Obesity Forum and the Public Health Collaboration, the report (not peer-reviewed, it’s worth noting) attacked a host of official health proposals. It claims that “eating fat does not make you fat”, and criticises Eatwell Plate’s small fat allowance. The report also stated that saturated fats have been unfairly demonised, as there is allegedly little evidence to suggest that they cause heart disease. Meanwhile sugar consumption should be dialled down to zero, apparently, and calories shouldn’t be counted, as an abundance of them won’t cause obesity. Also, forget about the exercise - apparently a bad diet can’t be outrun, according to the report.

Professor David Haslam, chairman of the National Obesity Forum, said: “As a clinician, treating patients all day every day, I quickly realised that guidelines from on high, suggesting high-carbohydrate, low-fat diets were the universal panacea, were deeply flawed. Current efforts have failed – the proof being that obesity levels are higher than they have ever been, and show no chance of reducing despite the best efforts of government and scientists.”

Dr Aseem Malhotra, consultant cardiologist and founding member of the Public Health Collaboration reinforced this by saying the guidelines were “perhaps the biggest mistake in modern medical history, resulting in devastating consequences for public health.” Under current dietary guidelines, obesity levels have indeed increased in the UK, with nearly two-thirds of men and women overweight or obese, costing the economy more than £3bn per year.

In the face of such starkly opposed sides - both backed by seemingly reputable experts who claim all their research is based on empirical evidence - what are consumers meant to do?

The vilification of fat

In 1983, it was recommended that overall dietary fat consumption should make up only 30 per cent of total daily energy intake – 10 per cent of which, at most, should come from saturated fat.

The recommendations came from a number of research papers published at the time, which suggested a link between saturated fat intake and increased levels of LDL cholesterol – the cholesterol which has been connected to increased risk of heart disease, stroke and atherosclerosis.

An even simpler reason for the suggestions boiled down to this: fat has more calories per gram than carbohydrates – nine calories per gram versus four, to be exact. This shape to future official guidelines, and gave birth to the low-fat high-carbohydrate mantra. Fat was cemented as public enemy number one.

As a result, the fat eliminated from people’s diets was to be supplemented with an increased intake of carbohydrates. Tipping the scales in favour of carbohydrates were promises of weight loss as a result of higher fibre content, elevated levels of serotonin to aid sleep and boosts in mood from feeling fuller.

But obesity levels continued to soar, and health experts shifted their focus to the next culprit: carbs.

The low-carb era

An analysis by The American Journal of Clinical Nutrition combined the results of 21 studies and found that “saturated fat was not associated with an increased risk of coronary heart disease”. Other studies demonstrated the positive effect on testosterone levels in men from increased saturated fat intake, and have noted increased levels of triglycerides (the stuff that makes you fat) from lower fat diets.

As a result, dieticians developed a deep suspicion of carbs, and sugar in particular, and diets like the Atkins regime became more and more popular.

In part, the report by the National Obesity Forum and Public Health Collaboration uses the research that propped up these low-carb high-fat diets as a means by which to attack the general consensus surrounding healthy eating. Dr Malhotra, who led the latest report, previously worked in a pressure group called Action on Sugar – a group that has tried to get the food industry to reduce the amount of sugar added to food.

The reasoning goes something like this: guidelines encouraging greater carbohydrate consumption are oblivious to the fact that sugars constitute a vast amount of refined carbohydrates. By cranking up the sugar intake we ratchet up the risk of type 2 diabetes; this in turn could spark further health problems including obesity.

The logic seems sound, and yet obesity levels have continued to soar in the face of this research. The notion that all sugar should be avoided also ignores the fact that our brains require a significant amount of glucose for optimal functioning.

Everything in moderation

In the face of an industry that can’t make up its mind about how people should eat, it’s no wonder obesity levels have grown to epidemic proportions. So what can be done?

Professor Susan Jebb, the government’s obesity adviser, believes that the current debate needs to expand beyond the battle between carbohydrates and fat. She said: “We’re eating too many calories – if we want to tackle obesity people do need to eat fewer calories and that means less fat and less sugar.” And she’s right. If decades of research have pointed to anything assertively, it’s that calories count, and paying attention to portion sizes could take us a long way.

Both fat and carbohydrates are necessary for our bodies to function. The solution? Enjoy everything in moderation. Eat fruits without fearing fructose, don’t throw away the egg yolk, get a decent amount of protein and yes, you should have your slice of cake too.