Samantha Brick, Carole Malone: rewarded for “saying the unsayable”

There is a place for divisive opinions, but it is unpalatable to express horrible thoughts and get p

The columnist Carole Malone has been causing controversy this week. It's seen her upset a bereaved family, be vilified on Twitter and have her profile considerably raised — so, all in all, job done.

Yes yes, the bereaved family, blah blah blah, but can't you see the big picture? The phone will be melting soon as calls come flooding in to be a talking head on future discussion programmes. If you've got a deadline, you need someone to say something deliberately controversial and/or outrageous — and David Starkey is for some reason uncontactable — you now need look no further than Malone.

Some columnists seem little more than paid trolls, rewarded for the bravery of "saying the unsayable" — or, as the rest of us might call it, expressing thoroughly disgusting thoughts in a way that creates as much of a buzz as possible.

Do they know what they're saying? Malone was talking on live TV, where there is a huge impetus to fill the silence with something — anything — that comes into your head. Perhaps we might be generous and imagine that the words were poorly chosen on the spur of the moment, and that she didn't mean to be so crass and insensitive in the wake of such a family tragedy. But it is so hard to tell.

You suspect that some happen to be deeply sociopathic individuals whose casual misanthropy, vacuum of empathy and disregard for the feelings of other human beings happen to coincide perfectly with their chosen profession.

Others have to be a little more cold and calculating, confecting extreme outlying "contrarian" positions on the issues of the day not because they even believe what they're saying, but simply to annoy the people they know will react with the most anger. The very best, perhaps, if you can use the word best, are a combination of the two.

Whatever it is, you can't argue that if you make waves, you get rewarded. Samantha Brick is the Daily Mail's Aunt Sally du jour, having driven a huge torrent of traffic to Mail Online with her recent article about how beautiful she is. It must have been like writing the follow-up to Sergeant Pepper ever since for poor Samantha, but this week's column has a familiar ring, as she's doing the "Some people have been mean to me" one (as well as the "Ooh, look at her!" one).

Says Brick:

Since I wrote a piece for this newspaper expressing how difficult life can be when you are beautiful, my popularity has plummeted to an all-time low in the rural village where I live. Yes, I have received hate mail from women around the world, but none of it as vicious as that from French women. Much of their condemnation is unprintable and I have been stunned at their choice of language.

Sound familiar? This is fast becoming a trope for columnists: say something controversial; get some abuse for it; focus solely on the most extreme examples of abuse you get; write a column in which you make yourself out to be the victim; repeat until the cheques run out.

Now, I'm not saying that anyone deserves to be abused, but the "My hell at the hands of the evil Twitter mob" column from a handsomely paid columnist is fast writing itself. Want to raise your profile as a writer? Why bother with reasoned arguments when you can go for broke, "do a Moir" and see if the fruit machine's going to pay out on that particular day? You've just got to hope that the useful angry liberals on Twitter aren't busy getting annoyed by someone else when you fly your brightly coloured kite.   

Brick's column is familiar in another way, too. It's reminiscent of the Mail's Liz Jones, who wrote about her "faintly Amish" neighbours and then expressed shock that they were annoyed about it.  You have to wonder if Jones and Brick might fight for supremacy as Top Pro Troll at the Mail any time soon, but the message is clear: write without fear, without shame, without thinking of the consequences, and you will be rewarded.

I'm sure Malone will do very nicely out of this incident. She was on the programme to stir things up a bit in the first place, and that's what she went and did. It's the reason why you see people like Starkey, Malone, Kelvin MacKenzie and friends on television; their kind of opinion-spouting makes for more exciting fare than someone who's going to umm and ahh and agonise about what they're going to say.

At the time of writing, Malone's Wikipedia entry had quote marks around the word "journalist". There's a place for fierce opinions in journalism, divisive opinions, maybe even sickening and appalling opinions, if they're sincerely held. No one wants a world in which only those in broad agreement dominate debate. On the other hand, though, some of us might think it's a little bit unpalatable to express horrible thoughts and get paid for it.

Patrolling the murkier waters of the mainstream media

Getty
Show Hide image

Beware, hard Brexiteers - Ruth Davidson is coming for you

The Scottish Conservative leader is well-positioned to fight. 

Wanted: Charismatic leader with working-class roots and a populist touch who can take on the Brexiteers, including some in the government, and do so convincingly.

Enter Ruth Davidson. 

While many Tory MPs quietly share her opposition to a hard Brexit, those who dare to be loud tend to be backbenchers like Anna Soubry and Nicky Morgan. 

By contrast, the Scottish Conservative leader already has huge credibility for rebuilding her party north of the border. Her appearances in the last days of the EU referendum campaign made her a star in the south as well. And she has no qualms about making a joke at Boris Johnson’s expense

Speaking at the Institute of Directors on Monday, Davidson said Brexiteers like Nigel Farage should stop “needling” European leaders.

“I say to the Ukip politicians, when they chuckle and bray about the result in June, grow up,” she declared. “Let us show a bit more respect for these European neighbours and allies.”

Davidson is particularly concerned that Brexiteers underestimate the deeply emotional and political response of other EU nations. 

The negotiations will be 27 to 1, she pointed out: “I would suggest that macho, beer swilling, posturing at the golf club bar isn’t going to get us anywhere.”

At a time when free trade is increasingly a dirty word, Davidson is also striking in her defence of the single market. As a child, she recalls, every plate of food on the table was there because her father, a self-made businessman, had "made stuff and sold it abroad". 

She attacked the Daily Mail for its front cover branding the judges who ruled against the government’s bid to trigger Article 50 “enemies of the people”. 

When the headline was published, Theresa May and Cabinet ministers stressed the freedom of the press. By contrast, Davidson, a former journalist, said that to undermine “the guardians of our democracy” in this way was “an utter disgrace”. 

Davidson might have chosen Ukip and the Daily Mail to skewer, but her attacks could apply to certain Brexiteers in her party as well. 

When The Staggers enquired whether this included the Italy-baiting Foreign Secretary Johnson, she launched a somewhat muted defence.

Saying she was “surprised by the way Boris has taken to the job”, she added: “To be honest, when you have got such a big thing happening and when you have a team in place that has been doing the preparatory work, it doesn’t make sense to reshuffle the benches."

Nevertheless, despite her outsider role, the team matters to Davidson. Part of her electoral success in Scotland is down the way she has capitalised on the anti-independence feeling after the Scottish referendum. If the UK heads for a hard Brexit, she too will have to fend off accusations that her party is the party of division. 

Indeed, for all her jibes at the Brexiteers, Davidson has a serious message. Since the EU referendum, she is “beginning to see embryos of where Scotland has gone post-referendum”. And, she warned: “I do not think we want that division.”

 

Julia Rampen is the editor of The Staggers, The New Statesman's online rolling politics blog. She was previously deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines.