Samantha Brick, Carole Malone: rewarded for “saying the unsayable”

There is a place for divisive opinions, but it is unpalatable to express horrible thoughts and get p

The columnist Carole Malone has been causing controversy this week. It's seen her upset a bereaved family, be vilified on Twitter and have her profile considerably raised — so, all in all, job done.

Yes yes, the bereaved family, blah blah blah, but can't you see the big picture? The phone will be melting soon as calls come flooding in to be a talking head on future discussion programmes. If you've got a deadline, you need someone to say something deliberately controversial and/or outrageous — and David Starkey is for some reason uncontactable — you now need look no further than Malone.

Some columnists seem little more than paid trolls, rewarded for the bravery of "saying the unsayable" — or, as the rest of us might call it, expressing thoroughly disgusting thoughts in a way that creates as much of a buzz as possible.

Do they know what they're saying? Malone was talking on live TV, where there is a huge impetus to fill the silence with something — anything — that comes into your head. Perhaps we might be generous and imagine that the words were poorly chosen on the spur of the moment, and that she didn't mean to be so crass and insensitive in the wake of such a family tragedy. But it is so hard to tell.

You suspect that some happen to be deeply sociopathic individuals whose casual misanthropy, vacuum of empathy and disregard for the feelings of other human beings happen to coincide perfectly with their chosen profession.

Others have to be a little more cold and calculating, confecting extreme outlying "contrarian" positions on the issues of the day not because they even believe what they're saying, but simply to annoy the people they know will react with the most anger. The very best, perhaps, if you can use the word best, are a combination of the two.

Whatever it is, you can't argue that if you make waves, you get rewarded. Samantha Brick is the Daily Mail's Aunt Sally du jour, having driven a huge torrent of traffic to Mail Online with her recent article about how beautiful she is. It must have been like writing the follow-up to Sergeant Pepper ever since for poor Samantha, but this week's column has a familiar ring, as she's doing the "Some people have been mean to me" one (as well as the "Ooh, look at her!" one).

Says Brick:

Since I wrote a piece for this newspaper expressing how difficult life can be when you are beautiful, my popularity has plummeted to an all-time low in the rural village where I live. Yes, I have received hate mail from women around the world, but none of it as vicious as that from French women. Much of their condemnation is unprintable and I have been stunned at their choice of language.

Sound familiar? This is fast becoming a trope for columnists: say something controversial; get some abuse for it; focus solely on the most extreme examples of abuse you get; write a column in which you make yourself out to be the victim; repeat until the cheques run out.

Now, I'm not saying that anyone deserves to be abused, but the "My hell at the hands of the evil Twitter mob" column from a handsomely paid columnist is fast writing itself. Want to raise your profile as a writer? Why bother with reasoned arguments when you can go for broke, "do a Moir" and see if the fruit machine's going to pay out on that particular day? You've just got to hope that the useful angry liberals on Twitter aren't busy getting annoyed by someone else when you fly your brightly coloured kite.   

Brick's column is familiar in another way, too. It's reminiscent of the Mail's Liz Jones, who wrote about her "faintly Amish" neighbours and then expressed shock that they were annoyed about it.  You have to wonder if Jones and Brick might fight for supremacy as Top Pro Troll at the Mail any time soon, but the message is clear: write without fear, without shame, without thinking of the consequences, and you will be rewarded.

I'm sure Malone will do very nicely out of this incident. She was on the programme to stir things up a bit in the first place, and that's what she went and did. It's the reason why you see people like Starkey, Malone, Kelvin MacKenzie and friends on television; their kind of opinion-spouting makes for more exciting fare than someone who's going to umm and ahh and agonise about what they're going to say.

At the time of writing, Malone's Wikipedia entry had quote marks around the word "journalist". There's a place for fierce opinions in journalism, divisive opinions, maybe even sickening and appalling opinions, if they're sincerely held. No one wants a world in which only those in broad agreement dominate debate. On the other hand, though, some of us might think it's a little bit unpalatable to express horrible thoughts and get paid for it.

Patrolling the murkier waters of the mainstream media

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Want to send a positive Brexit message to Europe? Back Arsene Wenger for England manager

Boris Johnson could make a gesture of goodwill. 

It is hard not to feel some sympathy for Sam Allardyce, who coveted the England job for so many years, before losing it after playing just a single match. Yet Allardyce has only himself to blame and the Football Association were right to move quickly to end his tenure.

There are many candidates for the job. The experience of Alan Pardew and the potential of Eddie Howe make them strong contenders. The FA's reported interest in Ralf Rangner sent most of us scurrying to Google to find out who the little known Leipzig manager is. But the standout contender is Arsenal's French boss Arsene Wenger, 

Would England fans accept a foreign manager? The experience of Sven Goran-Eriksson suggests so, especially when the results are good. Nobody complained about having a Swede in charge the night that England won 5-1 in Munich, though Sven's sides never won the glittering prizes, the Swede proving perhaps too rigidly English in his commitment to the 4-4-2 formation.

Fabio Capello's brief stint was less successful. He never seemed happy in the English game, preferring to give interviews in Italian. That perhaps contributed to his abrupt departure, falling out with his FA bosses after he seemed unable to understand why allegations of racial abuse by the England captain had to be taken seriously by the governing body.

Arsene Wenger could not be more different. Almost unknown when he arrived to "Arsene Who?" headlines two decades ago, he became as much part of North London folklore as all-time great Arsenal and Spurs bosses, Herbert Chapman or Bill Nicholson, his own Invicibles once dominating the premier league without losing a game all season. There has been more frustration since the move from Highbury to the Emirates, but Wenger's track record means he ranks among the greatest managers of the last hundred years - and he could surely do a job for England.

Arsene is a European Anglophile. While the media debate whether or not the FA Cup has lost its place in our hearts, Wenger has no doubt that its magic still matters, which may be why his Arsenal sides have kept on winning it so often. Wenger manages a multinational team but England's football traditions have certainly got under his skin. The Arsenal boss has changed his mind about emulating the continental innovation of a winter break. "I would cry if you changed that", he has said, citing his love of Boxing Day football as part of the popular tradition of English football.

Obviously, the FA must make this decision on football grounds. It is an important one to get right. Fifty years of hurt still haven't stopped us dreaming, but losing to Iceland this summer while watching Wales march to the semi-finals certainly tested any lingering optimism. Wenger was as gutted as anybody. "This is my second country. I was absolutely on my knees when we lost to Iceland. I couldn't believe it" he said.

The man to turn things around must clearly be chosen on merit. But I wonder if our new Foreign Secretary Boris Johnson - albeit more of a rugger man himself - might be tempted to quietly  suggest in the corridors of footballing power that the appointment could play an unlikely role in helping to get the mood music in place which would help to secure the best Brexit deal for Britain, and for Europe too.

Johnson does have one serious bit of unfinished business from the referendum campaign: to persuade his new boss Theresa May that the commitments made to European nationals in Britain must be honoured in full.  The government should speed up its response and put that guarantee in place. 

Nor should that commitment to 3m of our neighbours and friends be made grudgingly.

So Boris should also come out and back Arsene for the England job, as a very good symbolic way to show that we will continue to celebrate the Europeans here who contribute so much to our society.

British negotiators will be watching the twists and turns of the battle for the Elysee Palace, to see whether Alain Juppe, Nicolas Sarkozy end up as President. It is a reminder that other countries face domestic pressures over the negotiations to come too. So the political negotiations will be tough - but we should make sure our social and cultural relations with Europe remain warm.

More than half of Britons voted to leave the political structures of the European Union in June. Most voters on both sides of the referendum had little love of the Brussels institutions, or indeed any understanding of what they do.

But how can we ensure that our European neighbours and friends understand and hear that this was no rejection of them - and that so many of the ways that we engage with our fellow Europeans rom family ties to foreign holidays, the European contributions to making our society that bit better - the baguettes and cappuccinos, cultural links and sporting heroes remain as much loved as ever.

We will see that this weekend when nobody in the golf clubs will be asking who voted Remain and who voted Leave as we cheer on our European team - seven Brits playing in the twelve-strong side, alongside their Spanish, Belgian, German, Irish and Swedish team-mates.

And now another important opportunity to get that message across suddenly presents itself.

Wenger for England. What better post-Brexit commitment to a new Entente Cordiale could we possibly make?

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.