Beauty and post-postbag journalism

What online writer doesn't bait readers to get their hits fix?

Yes, this is about That Journalist. I don’t even need to mention her name; you almost certainly know who it is, unless you’ve been lucky enough to avoid Twitter all week, don’t read the Daily Mail and don’t watch This Morning. In which case: God bless you. Go outside and frolic in the daffodils. This is for the rest of us, who have had to wade through the porridge-thick mass of comment and countercomment that has been social media over the past few days.

So That Journalist wrote an article in which she said being beautiful led to problems. People disputed whether she was beautiful, or deluded, or whatever. It became what people call a Twitterstorm, though I tend to imagine that word spoken aloud as one might say "hit parade" or "wireless"; even though it is a relatively new word, it seems dusty, obsolete and confused already. Since then, you haven’t been able to move for comment about it all. Was she a helpless victim? Was she a knowing participant? Were the Twitter masses worse than her? And so on, and so on.

We all do it, in one way or another. I would so love this blogpost to go viral, although it won’t (although if you’d like to retweet it, or share it, then please do, I wouldn’t say no, that’d be great). I’d love to be trending on Twitter. Wouldn’t you? If not, you’re probably not cut out to be a writer. But writers (or those of us who consider ourselves writers, even though our readers, and our tax returns, may disagree) do. Most of us write because we crave validation, or attention. "Read this!" we scream. "Read this and agree with it!" But mostly, we just want you to read this. Read this now.

There was a pre-digital time when people didn’t know whether columnists were popular or unpopular. You could get a reasonable idea as to whether people liked them by judging from the postbag – though that’s a pretty blunt instrument for working out whether someone’s writing stuff that the readers are engaging with. You might not get letters for the hundreds of people nodding along in agreement, but you will for one person getting the wrong end of the stick, or getting angry with what you’ve said.  

The more outrageous and controversial the opinions the columnist decided to have that particular week, the bigger the response (good and bad) might be from your beloved readers and subscribers. It could be tempting, then, for writers to come up with surprising, alternative or abrasive opinions, just to stir things up a bit more than they otherwise might have. It’s the whole point to create a debate, but it’s tempting to create a more vigorous debate, to make your work more noticeable.

Most of us who’ve written for dead-tree publications (as well as online) will have felt that temptation, but now with the internet there’s a much easier way to find out: just look at the numbers. The stats won’t tell you whether the readers were amused, appalled or dismayed when they read what they read, but they will tell you whether they were there or not in the first place: and that’s important for revenue. Traffic is money.

If you write something horrifically provocative, but which hauls in a million angry sightseers, you and your publication have a very nice day. You don’t need necessarily to retain these folk, because as I explained the other day, operations such as Mail Online (for example) are vast enterprises designed to attract as much traffic and revenue as possible – but their visits add a welcome boost to your stats.

It’s not true to say that Twitter mobs are single-handedly fuelling certain newspapers’ websites, but they are a jolly handy thing to have, if you can taunt them into clicking. It’s not the fault of the internet itself for being used in this way, since it can mobilise people into marvellous acts of generosity and humanity, but the technology we have means it’s possible to bait folk in a way it simply wasn’t before. Now you aren’t just targeting your hardcore readers: you can tempt anyone you like to read what you want.

It is a genuine sadness to me, a fading remnant of the days of ink, that articles are perhaps more often written for the reaction they will generate, rather than any intrinsic value they might have. Can I say I haven’t done it myself? Of course not; I play the game as well, although I hope that the things I’m sincere about make more impact than the things I’m less sincere about. But that’s all it is, a hope.

So I don’t blame That Journalist for writing That Article. I’d love to be on This Morning and meet Philip and Holly, and talk about my experiences. I’d love to have all eyes looking at me. Of course I’d love to have it happen for some great triumph of prose or investigative journalism rather than just some maggot-dangling linkbait, but I think most of us will take what we can get. 

"Read this and agree with it!". Samantha Brick on Mail Online
Patrolling the murkier waters of the mainstream media
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25 times people used Brexit to attack Muslims since the EU referendum

Some voters appear more interested in expelling Muslims than EU red tape.

In theory, voting for Brexit because you were worried about immigration has nothing to do with Islamophobia. It’s about migrant workers from Eastern Europe undercutting wages. Or worries about border controls. Or the housing crisis. 

The reports collected by an anti-Muslim attack monitor tell a different story. 

Every week, the researchers at Tell Mama receive roughly 40-50 reports of Islamophobic incidences.

But after the EU referendum, they recorded 30 such incidents in three days alone. And many were directly related to Brexit. 

Founder Fiyaz Mughal said there had been a cluster of hate crimes since the vote:

“The Brexit vote seems to have given courage to some with deeply prejudicial and bigoted views that they can air them and target them at predominantly Muslim women and visibly different settled communities.”

Politicians have appeared concerned. On Monday, as MPs grappled with the aftermath of the referendum, the Prime Minister David Cameron stated “loud and clear” that: “Just because we are leaving the European Union, it will not make us a less tolerant, less diverse nation.”

But condemning single racist incidents is easier than taking a political position that appeases the majority and protects the minority at the same time. 

As the incidents recorded make clear, the aggressors made direct links between their vote and the racial abuse they were now publicly shouting.

The way they told it, they had voted for Muslims to “leave”. 
 
Chair of Tell Mama and former Labour Justice and Communities Minister, Shahid Malik, said:

“With the backdrop of the Brexit vote and the spike in racist incidents that seems to be emerging, the government should be under no illusions, things could quickly become
extremely unpleasant for Britain’s minorities.

“So today more than ever, we need our government, our political parties and of course our media to act with the utmost responsibility and help steer us towards a post-Brexit Britain where xenophobia and hatred are utterly rejected.”

Here are the 25 events that were recorded between 24 and 27 June that directly related to Brexit. Please be aware that some of the language is offensive:

  1. A Welsh Muslim councillor was told to pack her bags and leave.
  2. A man in a petrol station shouted: "You're an Arabic c**t, you're a terrorist" at an Arab driver and stated he “voted them out”. 
  3. A Barnsley man was told to leave and that the aggressor’s parents had voted for people like him to be kicked out.
  4. A woman witnessed a man making victory signs at families at a school where a majority of students are Muslim.
  5. A man shouted, “you f**king Muslim, f**king EU out,” to a woman in Kingston, London. 
  6. An Indian man was called “p**i c**t in a suit” and told to “leave”.
  7. Men circled a Muslim woman in Birmingham and shouted: “Get out - we voted Leave.”
  8. A British Asian mother and her two children were told: "Today is the day we get rid of the likes of you!" by a man who then spat at her. 
  9. A man tweeted that his 13-year-old brother received chants of “bye, bye, you’re going home”.
  10. A van driver chanted “out, out, out”, at a Muslim woman in Broxley, Luton
  11. Muslims in Nottingham were abused in the street with chants of: “Leave Europe. Kick out the Muslims.”
  12. A Muslim woman at King’s Cross, London, had “BREXIT” yelled in her face.
  13. A man in London called a South Asian woman “foreigner” and commented about UKIP.
  14. A man shouted “p**i” and “leave now” at individuals in a London street.
  15. A taxi driver in the West Midlands told a woman his reason for voting Leave was to “get rid of people like you”.
  16. An Indian cyclist was verbally abused and told to “leave now”. 
  17. A man on a bike swore at a Muslim family and muttered something about voting.
  18. In Newport, a Muslim family who had not experienced any trouble before had their front door kicked in.
  19. A South Asian woman in Manchester was told to “speak clearly” and then told “Brexit”. 
  20. A Sikh doctor was told by a patient: “Shouldn’t you be on a plane back to Pakistan? We voted you out.”
  21. An abusive tweet read: “Thousands of raped little White girls by Muslims mean nothing to Z….#Brexit”.
  22. A group of men abused a South Asian man by calling him a “p**i c**t” and telling him to go home after Brexit.
  23. A man shouted at a taxi driver in Derby: "Brexit, you p**i.”
  24. Two men shouted at a Muslim woman walking towards a mosque “muzzies out” and “we voted for you being out.”
  25. A journalist was called a “p**i” in racial abuse apparently linked to Brexit.