Yes We Can Go Forward and Believe in America! When did US campaign slogans become self-help mantras?

Martha Gill's Irrational Animals column.

Something’s happened to presidential campaign slogans. Something affirmative. Motivational. Inspiring. Yes! They’ve become self-help mantras.

Romney’s got his rather hectoring “Believe in America” and Obama’s gone for the grammatically pointed “Forward.” - the much discussed full-stop signifying, apparently, a mind set on its course. Last election of course we had the rabble rousing chant “Yes we can”. The tone now borrows from life coaches where it once borrowed from the advertising industry (I like Ike, Keep Cool and Keep Coolidge), and this time it’s much harder to oppose. Agreeing is not only right – it’s healthy!

This would be all very clever, but the trouble with life coaching is that it’s already been through several loops of cultural backlash. If a film features fairground music we know a grisly murder is not far away, and if a character recites motivational mantras, that is a character primed for gentle tragedy.  In fact I’m so damaged by the likes of Little Miss Sunshine and The Office that I can’t hear Romney’s slogan without picturing him saying it in front of a mirror (“I believe in America. I believe in myself. I am a strong, independent individual moving daily towards a better future”) before bursting into tears and eating Ben and Jerry’s straight from the tub.

But there is also something intrinsic about the tragi-comedy of motivational quotes. Who really springs into action after reciting a wholesale phrase about how great they are? The slogans seem to mock you, denying a gap between where you are and where you want to be (“I am the best presidential candidate in the world, EVER”), and making the gap all the more apparent in the process. It could only be a matter of time before science found they didn’t really work.

A paper published in Psychological Science looked at the differences between "declarative" talk (yes we can) and interrogative talk (can we, though?). Scientists Ibrahim Senay and Dolores Albarracin took fifty three undergraduates and gave them some anagrams to solve – (like rearranging the letters in “cause” to spell “sauce”). But before they were allowed to start the task they had to spend a minute talking to themselves. One half were in the “Will I?” group – they had to ask themselves whether they could complete the task. The other was the “I Will” group – they had to tell themselves they would. The groups were then given ten minutes to solve as many anagrams as possible.

Raised on Nike adverts and positive thinking, we might expect the assertive group to do better. They are pumped on self belief, after all, where as the other group have only mild self doubt. But no – the “Will I?” group solved 25 per cent more anagrams. Real motivation seemed to come from the question, rather than the pre-emptive answer.

The scientists thought that the question helped people to tap in to intrinsic motivation – whether they actually wanted to do the activity for themselves. They found they did. The extrinsic hectoring actually blocked their internal motivation.

So there we are, Obama, just a small change in punctuation is needed. “Forward?” Yeah, go on then.

Mitt Romney and wife. Photograph, Getty Images.

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

This article first appeared in the 27 August 2012 issue of the New Statesman, The end of the political cartoon?

Yu Ji/University of Cambridge NanoPhotonics
Show Hide image

Nanoengine evolution: researchers have built the world’s smallest machine

The engine could form the basis of futuristic tiny robots with real-world applications.

Richard P Feynman, winner of the Nobel Prize in Physics in 1965, once remarked in a now-seminal lecture that a time would come where we would “swallow the doctor”. What he meant, of course, was the actualisation of a science-fiction dream – not one in which a universal cure-all prescriptive drug would be available, but one in which society would flourish through the uses of tiny devices, or more specifically, nanotechnology. 

First, a quick primer on the field is necessary. Nanoscience involves the study and application of technologies at an extremely tiny scale. How tiny, you ask? Given that one nanometre is a billionth of a metre, the scale of work taking place in the field is atomic in nature, far beyond the observational powers of the naked human eye.

Techno-optimists have long promoted potential uses of nano-sized objects, promising increases in efficiency and capabilities of processes across the board as a result. The quintessential “swallow the doctor” example is one which suggests that the fully-realised potential of nanotechnology could be applied to medicine. The idea is that nanobots could circulate our bodily systems in order to reverse-engineer the vast array of health problems that threaten us.

It’s natural to be sceptical of such wild aspirations from a relatively young field of study (nanoscience unofficially began in 1959 following Feynman’s lecture “There’s Plenty of Room at the Bottom”), but associated research seems to be gaining widespread endorsement among prominent scientists and enthusiasts. Ray Kurzweil, Director of Engineering at Google, thinks a booming nanotechnology industry is crucial in the creation of a technological singularity, while futurist and viral video philosopher Jason Silva believes the technology will help us cure ageing.

The high-profile intrigue surrounding nanotechnology means that word of any significant developments is certain to stimulate heightened interest – which is why researchers’ achievement in building the world’s tiniest engine this month is so significant.

Reporting their results in the journal Proceedings of the National Academy of Sciences, the University of Cambridge researchers explained how the nanoengine was formed and why it represented a key step forward in the transition of the technology from theory to practice.

The prototype nanoengine is essentially composed of charged particles of gold, bound by polymers responsive to temperature in the form of a gel. The engine is then exposed to a laser which beams and heats the device, causing it to expel all water from the polymeric gel. The consequence of this is a collapsing of the gold particles into an amalgamated, tightened cluster. Following a period of cooling, the polymer then begins to reabsorb the water molecules it lost in the heating process, resulting in a spring-like expansion that pushes apart the gold particles from their clustered state.

"It's like an explosion," said Dr Tao Ding from Cambridge's Cavendish Laboratory. "We have hundreds of gold balls flying apart in a millionth of a second when water molecules inflate the polymers around them."

The process involved takes advantage of the phenomenon of Van der Waals forces – the attraction between atoms and molecules. The energy from these forces is converted into elastic energy, which in turn is rapidly released from the polymer. "The whole process is like a nano-spring," said Professor Jeremy Baumberg, who led the research.

Scientists have been tirelessly working towards the creation of a functional nanomachine – one which can effortlessly swim through water, gauge its surroundings and communicate. Prior to the research, there was a difficulty in generating powerful forces at a nanometre scale. These newly devised engines, however, generate forces far larger than any previously produced.

They have been named “ANTs”, or actuating nano-transducers. "Like real ants, they produce large forces for their weight. The challenge we now face is how to control that force for nano-machinery applications," said Baumberg.

In an email exchange with New Statesman about the short-term and long-term goals in bringing this engine closer to a practical reality, Baumberg said: “It allows us for the first time, the prospect of making nano-machines and nanobots. The earliest stage applications we can see are to make pumps and valves in microfluidic systems. Microfluidic chips are really interesting for synthesising pharmaceuticals, biomedical sensing and separation, as well as many other biochemical processes.

“But all pumps and valves currently need to be made with hydraulics, so you need a pipe onto the chip for each one, limiting strongly the complexity of anything you do with them. We believe we can now make pumps and valves from the ANTs which are each controlled by a beam of light, and we can have thousands on a single chip. Beyond this, we are looking at making tiny nanomachines that can walk around, controlled by beams of light.”

The embedding of nanobots into all facets of culture is still a long way off, and researchers will need to find a way of harnessing the energy of nanoengines. However, the prospect of one day seeing the fruition of nanorobotics is worth all the patience you can get. The tiniest robot revolution has just begun.