Yes We Can Go Forward and Believe in America! When did US campaign slogans become self-help mantras?

Martha Gill's Irrational Animals column.

Something’s happened to presidential campaign slogans. Something affirmative. Motivational. Inspiring. Yes! They’ve become self-help mantras.

Romney’s got his rather hectoring “Believe in America” and Obama’s gone for the grammatically pointed “Forward.” - the much discussed full-stop signifying, apparently, a mind set on its course. Last election of course we had the rabble rousing chant “Yes we can”. The tone now borrows from life coaches where it once borrowed from the advertising industry (I like Ike, Keep Cool and Keep Coolidge), and this time it’s much harder to oppose. Agreeing is not only right – it’s healthy!

This would be all very clever, but the trouble with life coaching is that it’s already been through several loops of cultural backlash. If a film features fairground music we know a grisly murder is not far away, and if a character recites motivational mantras, that is a character primed for gentle tragedy.  In fact I’m so damaged by the likes of Little Miss Sunshine and The Office that I can’t hear Romney’s slogan without picturing him saying it in front of a mirror (“I believe in America. I believe in myself. I am a strong, independent individual moving daily towards a better future”) before bursting into tears and eating Ben and Jerry’s straight from the tub.

But there is also something intrinsic about the tragi-comedy of motivational quotes. Who really springs into action after reciting a wholesale phrase about how great they are? The slogans seem to mock you, denying a gap between where you are and where you want to be (“I am the best presidential candidate in the world, EVER”), and making the gap all the more apparent in the process. It could only be a matter of time before science found they didn’t really work.

A paper published in Psychological Science looked at the differences between "declarative" talk (yes we can) and interrogative talk (can we, though?). Scientists Ibrahim Senay and Dolores Albarracin took fifty three undergraduates and gave them some anagrams to solve – (like rearranging the letters in “cause” to spell “sauce”). But before they were allowed to start the task they had to spend a minute talking to themselves. One half were in the “Will I?” group – they had to ask themselves whether they could complete the task. The other was the “I Will” group – they had to tell themselves they would. The groups were then given ten minutes to solve as many anagrams as possible.

Raised on Nike adverts and positive thinking, we might expect the assertive group to do better. They are pumped on self belief, after all, where as the other group have only mild self doubt. But no – the “Will I?” group solved 25 per cent more anagrams. Real motivation seemed to come from the question, rather than the pre-emptive answer.

The scientists thought that the question helped people to tap in to intrinsic motivation – whether they actually wanted to do the activity for themselves. They found they did. The extrinsic hectoring actually blocked their internal motivation.

So there we are, Obama, just a small change in punctuation is needed. “Forward?” Yeah, go on then.

Mitt Romney and wife. Photograph, Getty Images.

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

This article first appeared in the 27 August 2012 issue of the New Statesman, The end of the political cartoon?

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Marcus Hutchins: What we know so far about the arrest of the hero hacker

The 23-year old who stopped the WannaCry malware which attacked the NHS has been arrested in the US. 

In May, Marcus Hutchins - who goes by the online name Malware Tech - became a national hero after "accidentally" discovering a way to stop the WannaCry virus that had paralysed parts of the NHS.

Now, the 23-year-old darling of cyber security is facing charges of cyber crime following a bizarre turn of events that have left many baffled. So what do we know about his indictment?

Arrest

Hutchins, from Ilfracombe in Devon, was reportedly arrested by the FBI in Las Vegas on Wednesday before travelling back from cyber security conferences Black Hat and Def Con.

He is now due to appear in court in Las Vegas later today after being accused of involvement with a piece of malware used to access people's bank accounts.

"Marcus Hutchins... a citizen and resident of the United Kingdom, was arrested in the United States on 2 August, 2017, in Las Vegas, Nevada, after a grand jury in the Eastern District of Wisconsin returned a six-count indictment against Hutchins for his role in creating and distributing the Kronos banking Trojan," said the US Department of Justice.

"The charges against Hutchins, and for which he was arrested, relate to alleged conduct that occurred between in or around July 2014 and July 2015."

His court appearance comes after he was arraigned in Las Vegas yesterday. He made no statement beyond a series of one-word answers to basic questions from the judge, the Guardian reports. A public defender said Hutchins had no criminal history and had previously cooperated with federal authorities. 

The malware

Kronos, a so-called Trojan, is a kind of malware that disguises itself as legitimate software while harvesting unsuspecting victims' online banking login details and other financial data.

It emerged in July 2014 on a Russian underground forum, where it was advertised for $7,000 (£5,330), a relatively high figure at the time, according to the BBC.

Shortly after it made the news, a video demonstrating the malware was posted to YouTube allegedly by Hutchins' co-defendant, who has not been named. Hutchins later tweeted: "Anyone got a kronos sample."

His mum, Janet Hutchins, told the Press Association it is "hugely unlikely" he was involved because he spent "enormous amounts of time" fighting attacks.

Research?

Meanwhile Ryan Kalember, a security researcher from Proofpoint, told the Guardian that the actions of researchers investigating malware may sometimes look criminal.

“This could very easily be the FBI mistaking legitimate research activity with being in control of Kronos infrastructure," said Kalember. "Lots of researchers like to log in to crimeware tools and interfaces and play around.”

The indictment alleges that Hutchins created and sold Kronos on internet forums including the AlphaBay dark web market, which was shut down last month.

"Sometimes you have to at least pretend to be selling something interesting to get people to trust you,” added Kalember. “It’s not an uncommon thing for researchers to do and I don’t know if the FBI could tell the difference.”

It's a sentiment echoed by US cyber-attorney Tor Ekeland, who told Radio 4's Today Programme: "I can think of a number of examples of legitimate software that would potentially be a felony under this theory of prosecution."

Hutchins could face 40 years in jail if found guilty, Ekelend said, but he added that no victims had been named.

This article also appears on NS Tech, a new division of the New Statesman focusing on the intersection of technology and politics.

Oscar Williams is editor of the NewStatesman's sister site NSTech.