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"Innovation" is an NHS buzzword. It shouldn't be.

Martha Gill's Irrational Animals column.

Photograph: Getty Images
Photograph: Getty Images

“Innovation” has been an NHS buzzword for quite some time. It’s how they think they are going to make money. The word peppers Andrew Lansley’s sentences and appears on every NHS website. It turns conference speeches into tongue twisters and makes job titles too long to fit on to name badges. But let’s cliché this down. Being innovative is like being a lady. If you have to tell people you are . . . you  aren’t. The NHS isn't.

Not that promoting innovation is a bad aim. One bright idea, one new drug and you can potentially generate billions. This is the thought in the minds of the policymakers who have directed several taxpayer billions to this end.

But here’s the problem. A great deal of the money has gone towards creating “facilitatory groups”, such as the National Institute for Health Research – boards that manage the interaction between NHS employees with the new ideas, and the companies that might want to invest in them. Yet the interaction is an unhappy one. The inventive employees must now fill out a vast amount of paperwork and jump over many more hurdles than they used to. The boards are large and unwieldy, absorb a huge amount of capital and are made up largely of ex-nurses, inexperienced in business and, by training, highly risk averse.

Being unwilling to take risks is all very well in patient care but it can lead to utter stupidity when it comes to investment decisions. This was perhaps best demonstrated in 2006 by the US economists Uri Gneezy and George Wu, in one simple, cruel experiment.

Participants were asked to state how much they would pay for a $50 book token, a $100 book token, and to take part in a lottery in which they would win one or the other. It turned out that on average they were willing to pay $45 for the $100 token, and $26 for the $50 token.

So far so predictable. But then, in the lottery, things became a little uncertain and the participants started acting ridiculously. Given a 50 per cent chance of winning the more expensive token and a 50 per cent chance of winning the cheaper one, subjects were only willing to pay an average of $16. This was a situation where the worst possible outcome was getting the less expensive book token, but they valued it less than one in which they were guaranteed to get that token. Madness. Unless people are experienced in business, the smallest whiff of uncertainty can completely unsettle them.

Selling out

But even when these inexperienced NHS boards do take a risk on an idea, they simply don’t have the capital to protect it properly. The new drug or surgical device is therefore sold off at a very early stage of development, relatively cheaply, to private companies. If it turns out to cure cancer, it is the that company profits, not the NHS.

Far from being a profit-generating “centre for innovation”, then, the NHS has become a feeding ground for lean, mean American companies who cherry-pick the best ideas and capitalise on the revenue. It’s time for the NHS to take a lead from the private sector where it counts. They need to stop investing in “facilitators” and start investing properly in ideas. That’s where the money is.

9 comments

jiebo's picture

www.jiebotech.cc
www.jiebotech.net

jiebo's picture

www.wxjiebo.cc
www.wxjiebo.net

hazel nymph's picture

This is how nhs-big pharma wars end up. No surprise.

Evidence-based healthcare's picture

Martha, I think you are failing to make a distinction between two important categories of innovation in the NHS: (i) product innovation (developing diagnostics, drugs and devices), and (ii) process innovation (how an organisation like a hospital uses inputs - labour, products(goods), services, and capital - to create outputs and outcomes). You focus on the former, whereas the emphasis in the NHS recently has been much more towards the latter (see the 'Nicholson Challenge'/(QIPP) Quality, Innovation, Productivity and Prevention). Given that product innovation requires huge investment and the payback period is in the decades (timeline to profits between 10-20years), and that the NHS faces a real terms cash constraint in the face of rising demand, the short term innovation priority must be process rather than product redesign.

However, it is true that product innovation is important for UK plc. more generally and that the university sector and the NHS has a big role to play in developing ideas - Demos did an excellent piece on this last year to show that public sector investment is critical in creating the economic returns from 'innovation'). This reflects the fact that the private sector is poor at taking on very early stage investments, because of the high risk and capital demands; for this reason governments in the UK have invested in university and NHS research. However, the private sector tends to be good at managing the commercialisation of products that are 'close to market'. So the appropriate role for the NHS in product development is likely to be in supporting early research and clinical trials.

You are right to say that the public sector should get an appropriate return for that early stage (high risk) funding support, but the practical question is about what form that return takes - is the return made by selling on early IP at high prices, or from negotiating equity/revenue splits so that the public purse gets an on-going return on sales. Doing the former is often preferred but makes it hard for small biotechs to buy the IP (because it is often too expensive), whereas I think the latter aligns public and private interests more comfortably. An additional return comes from proactively supporting the small biotech sector (rather than selling to say Pfizer) because the growth from developing the product is likely to be converted into domestic jobs and therefore corporate and income taxes.

Furthermore, when you challenge the inexperienced NHS boards I think you fail to acknowledge what these boards are attempting to do – which often is around managing the infrastructure required to maintain a research and clinical trial network, rather than in making commercialisation/investment decisions in specific products. The Medical Research Council (and places like the Wellcome Trust and CRUK) has much more involvement in the actual funding of product development. Organisations like the NIHR focus much more on the coordination of databases and tissue banks, researchers, GPs, hospitals, clinicians, and industry (a task that is like herding cats); and it also includes ensuing that research protocols have the right protection for patient information and safety, and that trials are well enough designed to answer the study questions effectively.

And finally, returning to the initial premise of the innovation buzz word – you are right that it is used ubiquitously across the NHS – which is frustrating – but that is because it is a genuinely new concept for many people in the system, particularly clinicians thinking about process innovation. I have been unpleasantly surprised by how unreflective and self-critical clinicians in the NHS have been about their own individual or collective clinical practice (and primary care is an order of magnitude worse), because it is always easier to think about the ‘new’ marvels of medicine rather than getting basic processes right. But in many cases the biggest challenges we have in the system is about getting professionals to talk to one another so that the current diagnostics, drugs and devices are used properly so that good practice translates from being ‘pockets of excellence’ into basic elements of routine care.

Mrs.Josephine Hyde-Hartley 's picture

I should like to thank EVIDENCE -BASED HEALTHCARE ( nOT VERIFIED) from the bottom of my heart ( not verified) for this message.

It seems the way of the world; nobody wants to bear initial costs associated with innovation - prefering to adopt a safer position of renovation later, so to speak - once the main burden of innovation, ie in my view some kind of evidence base that can be worked with, has been shifted.

Thank you for pointing out the position of the ordinary member of the public. Our open hearted support for the NHS and our willingness to submit to research generally might end up being taken for granted or worse, eg completely misappropriated, were it not for the careful work of the NIHR et al.

Personally I think any deals done on behalf of the public, so we get a cut for posterity out of research valuables emanating from ( even) one's use of NHS services, or any other public services - should be half, please. Nor more , nor less -according to our unwritten, unspoken bond ie the wonderfully generous, largely unwritten and therefore flexible UK constitution.

Mrs.Josephine Hyde-Hartley 's picture

I should like to thank EVIDENCE -BASED HEALTHCARE ( nOT VERIFIED) from the bottom of my heart ( not verified) for this message.

It seems the way of the world; nobody wants to bear initial costs associated with innovation - prefering to adopt a safer position of renovation later, so to speak - once the main burden of innovation, ie in my view some kind of evidence base that can be worked with, has been shifted.

Thank you for pointing out the position of the ordinary member of the public. Our open hearted support for the NHS and our willingness to submit to research generally might end up being taken for granted or worse, eg completely misappropriated, were it not for the careful work of the NIHR et al.

Personally I think any deals done on behalf of the public, so we get a cut for posterity out of research valuables emanating from ( even) one's use of NHS services, or any other public services - should be half, please. Nor more , nor less -according to our unwritten, unspoken bond ie the wonderfully generous, largely unwritten and therefore flexible UK constitution.

New statesman reply's picture

50/50 you say, that way you, not understanding a line from EBH, would kill any scientific project because costs of delivering you acceptable by you evidence would be tremendous. The public should have nearly zero influence over any scientific project, and to 'the public' I also qualify primary care sector. 98% of primary care sector is completly useless and therefore it's useless to even try to talk with them, mentioning nothing about reasoning with them. This tumor had time to grow for too long, thanks to Labour.

very good's picture

'Given a 50 per cent chance of winning the more expensive token and a 50 per cent chance of winning the cheaper one, subjects were only willing to pay an average of $16.'

16 is absolutely correct (should be a lot less than that) comparing with 45 and 26, you are forgetting what they were asked about, *winning*, winning costs and it costs more in 'disappointment', in case you *won* not what you actually wanted to win.

Would be great if probability of success in getting the *right* idea was 50%... and it isn't (and will never be). Success needs lots of investments through long looooooong time continually.
Because success in science is not *winning*, it's hard work and at any time can fail.

'That’s where the money is.', you are wrong. No manager will put money in one long term project which probability of success builds up through the years. They have to put something in their curriculum. Science contra lifespan of a professional.

This is best 'So nobody has every tried to put a figure on the proportion of 'innovations' that can be allowed to fail.' - you don't understand science at all. You understand finances.

So, yeah, private sector comes handy at times, they have more money to invest, but science business is very risky. If there's any further development, it's good. All in all you should be happy that nhs had *something* to sell, otherwise 100% waste.

JacquesOuze's picture

You're partly right in that innovation is the buzzword du jour in the DH and NHS management, but the focus is on saving money rather than making a profit: the so-called Nicholson Challenge where we have to save 20bn over three years. So it's about finding cheaper ways to treat people, without sacrificing the standards of clinical care.

The inherent risk aversion that you mention is part of the reason it will never be achieved. Very few people in the DH or NHS understand risk, so they only anticipate the savings that will come from innovation, and ignore the possibility that there will be wasted time and money on ideas that don't work out. So nobody has every tried to put a figure on the proportion of 'innovations' that can be allowed to fail. And I doubt that anyone has factored in the costs of implementing innovative changes that then have to be backed out.

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