"Science, it's a girl thing!" says EU Commission, holding lipstick and bunsen burner

If we cut between them really fast, they look like the same thing!

Three women march towards the camera, immaculate in high heels and mini dresses. They pause to smoulder in an end-of-the-catwalk way at a man in a lab coat, who looks up from his microscope (startled? In awe?) at these confident young minxes. The camera focuses in on one of their shoes.

The video continues, cutting between a fashion shoot and "science things" (which include a big letter H with the word 'hydrogen' next to it) really really fast. Look girls, they're basically the same thing!

Believe it or not, this is a video from the EU Commission which is trying to overcome stereotypes about women. It's trying to get women into science. The guy in the lab coat is actually supposed to be thinking "oh no, these women are going to take my job". He's supposed to be thinking "wow, I never thought of women being scientists before, but now I see them in the lab, doing catwalking, I can really visualise it".

The EU Commission may as well have put a lipstick on a string, and filmed 18 year old models doing a belly crawl after it  from the nail parlour (or wherever they would normally be) to the lab bench. But that's not what they think they're doing:

“We want to overturn clichés and show women and girls, and boys too, that science is not about old men in white coats," said Geoghegan-Quinn, European Research, Innovation and Science Commissioner speaking at the European Parliament in Brussels yesterday.

She said that the "Science, it's a girl thing!" video is a taster for a campaign to get more girls into science, and that the campaign will cover 27 EU member states for the next three years. Cover them with pink, sparkly, make-up related science.

To be fair to the EU Commission, flagrant hypocritical misogyny is something gender-targeted campaigns have always had to skirt around.

It's like this: "We're trying to overcome stereotypes. Yet we're targeting a whole gender - women in general. We need to find a way to appeal to the whole of womenkind. Yet we don't want to use stereotypes. Yet we need to appeal to a whole gender. Yet we don't want to use stereotypes."

It's difficult. Solution? Don't do it. This kind of campaign insults women who are interested in science already and can more than hold their own with the boys. They're the ones we need to think about.

UPDATE: Great summary from James Monk:

UPDATE 23.06.2012 13.10: The original video has been made private on YouTube, but you can still watch it as part of (female) astronomer Dr Meghan Grey's reaction vlog here:

Science, it's a girl thing! Photograph: Getty Images

Martha Gill writes the weekly Irrational Animals column. You can follow her on Twitter here: @Martha_Gill.

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Who is in Jeremy Corbyn's new shadow cabinet?

Folllowing the resignation of over a dozen MPs, Jeremy Corbyn has begun appointing a new front bench.

Following an attempted coup over the weekend, Jeremy Corbyn has begun forming his new shadow cabinet, appointing MPs to replace the numerous front bench resignations that have taken place over the last 24 hours.

The cabinet is notable for containing a relatively large proportion of MPs from the 2015 intake, many of whom were also among the 36 MPs who nominated Corbyn as a leadership candidate last year. 

Emily Thornberry

Shadow Foreign Secretary

Thornberry, a former human rights barrister, served under Ed Miliband as shadow attorney general until she resigned in 2014 following a “snobbish” tweet about an England flag sent on the day of the Rochester by-election. The MP for Islington South since 2005, she returned to the shadow cabinet in 2010 as Jeremy Corbyn’s shadow employment minister, and then helped him out of a difficult position by accepting the position of shadow defence secretary in the January 2016 reshuffle after a spat between her predecessor, Angela Eagle, and Ken Livingstone.

Diane Abbott

Shadow Health Secretary

Diane Abbott, known for her forthright interventions on a wide variety of subjects as well as her zany appearances on the This Week sofa with Michael Portillo, has held a health brief before – she was shadow minister for public health under Ed Miliband (although she was sacked in 2013, saying “Ed wanted more message discipline”). A long-time ally of Corbyn’s – they had a brief relationship in the 1970s – she nominated him for the leadership and accepted the post of shadow international development secretary upon his victory in September 2015.

Pat Glass

Shadow Education Secretary

Pat Glass, a former Labour councillor in the north-east, was elected to parliament for North West Durham in 2010. She was initially appointed shadow education minister in September 2015 when Jeremy Corbyn first formed his shadow cabinet, and was then reshuffled to shadow Europe in January 2016. She now returns to her old brief.

Andy McDonald

Shadow Transport Secretary 

McDonald entered parliament in 2012 after the by-election following Stuart Bell’s death. He served Emily Thornbery as PPS from 2013, and then joined the shadow cabinet in January 2016 to replace Jonathan Reynolds as shadow minister for rail (Reynolds resigned in protest after Corbyn sacked Pat McFadden).

Clive Lewis

Shadow Defence Secretary

Clive Lewis is part of the 2015 intake, and has been a vocal supporter of Jeremy Corbyn. He was appointed shadow energy minister in September 2015, and has been staunch in his opposition to Trident renewal. He has military experience, having done a three-month combat tour of Afghanistan in 2009.

Rebecca Long-Bailey

Shadow Chief Secretary to the Treasury

Rebecca Long-Bailey is MP for Salford and Eccles elected in 2015. She previously worked as a solicitor, and was given the backing of Unite and Salford’s elected mayor Ian Stewart when she decided to run for parliament.

Long-Bailey was one of the MPs who nominated Corbyn for the leadership in 2015. After winning the leadership, Corbyn used her to replace Hilary Benn on Labour’s NEC.

Kate Osamor

Shadow International Development Secretary

Kate Osamor is the MP for Edmonton, also elected in 2015. She is Labour Co-operative politician, and was previously a GP practice manager.

Osamor also nominated Corbyn for leader. In January, she was made Shadow Minister for Women and Equalities.

Read a profile with Osamor from last year.

Rachael Maskell

Shadow Environment, Food and Rural Affairs Secretary

Rachael Maskell is the MP for York Central, elected in 2015. Before becoming an MP, she was a care-worker and physiotherapist in the NHS. She is committed to improving mental health services and has served on the Health Select Committee since July.

Until recently, she worked on the Shadow Defence Team under Maria Eagle.

Cat Smith

Shadow Voter Engagement and Youth Affairs

Cat Smith has been the MP for Lancaster and Fleetwood since 2015. Prfeviously Shadow Minister for Women, Smith worked for Corbyn before entering parliament, and was one of the 36 MPs to nominate him for the leadership in 2016.

Lancashire Constabulary are currently investigating allegations that Smith breached spending limits on election campaigning.

Dave Anderson

Shadow Northern Ireland Secretary

Dave Anderson has been the MP for Blaydon since 2005. He worked as a miner until 1989 and then subsequently as a care worker, during which time he was also an activist in UNISON.

He has been a member of the Northern Ireland Affairs Committee since 2005, with a longstanding interest in the Peace Process. In early 2015, Anderson was one of the signatories of an open letter to then leader Ed Miliband calling on Labour to oppose authority and renationalise the railways.