The real thing?

The truth about working conditions inside Coca-Cola's "Happiness Factory": wage cuts, 12-hour shifts

Coca-Cola’s current TV ad features life inside a Coke vending machine where hundreds of weird cartoon creatures individually make a bottle of Coke.

Small fluffy white balls bounce onto the bottle to cover it with kisses and penguin scientists frost the bottle with the flakes of freshly shredded snowmen.

The bottle is sent to the delivery chute accompanied by a full marching band, cheerleaders and fireworks displays. It is essentially the cast-offs from Lord of the Rings on acid with a work ethic.

It is cute, clever and if I was a child watching it I would have the uneasy feeling that I was being “groomed” by Coke. Tellingly the commercial is called “Inside the Happiness Factory”, though in fairness it is an advert for the company, so it is hardly likely to be called “Making the bastard workers do some PR”.

In an extended version, things go a little bit Aardman animation -- “real Coca-Cola employees [in America] were interviewed and their responses used by the animated factory workers.”

Describing life inside the “Happiness Factory”, a talking potato with rotor blades on its head says, “It’s a relaxed atmosphere. It’s not like some jobs, where you’re tense when you get here. It’s a good working environment.”

So great is the life of a Coke employee that a cartoon cheerleader (possibly a pear or a parsnip), tells us that she “could not imagine leaving”. And in the piece de resistance, a female tuba player with an Hispanic accent asks the camera, “What have I given to Coca-Cola? My loyalty and my love, I give that.” then she pauses and demurely chokes “Don’t make me cry.”

So there we have it, working for Coca-Cola is brilliant! How do we know? A flying potato vouched for the company.

There are no plans to produce a similar video using the comments of Coke workers operating the canning production lines at Milton Keynes or the bottling plant at Wakefield.

Which is just as well for the company. For the first time in 30 years the workers have gone on strike; they are less than impressed with life in the “Happiness Factory”.

Perhaps in the Milton Keynes version a penguin has just finished a 12-hour shift in hot and humid conditions. “This used to be a good job once, but over the years it has changed.”

A fluffy white ball on a picket waving a union banner adds, “We have exchanged our benefits for wage increases over the years, so we have paid for our own wage increases.”

Before a tuba player says, “They are offering us below inflation pay rise, so it’s actually a pay cut.”

On the Northfield industrial estate in Milton Keynes the pickets sit in front of the plant, shut for the day, on picnic chairs. GMB and Unite placards dot the grass verge.

At the Wakefield plant, which came out earlier, banners were brandished declaring “Strike, it’s the real thing.” The strikers list the slow erosion of their benefits: substitute team leader pay cuts, average holiday pay cancelled, the 15-minute handover at the end of a shift to explain to the next team the problems and events of the production line is no longer paid time. And now a wage deal that is again below inflation.

There has been no evidence of the company treating their more famous employees in this way. No one has reported a team of WAGS heading into Wayne Rooney’s pit cottage, shouting “Colleen, cum quick lass, there’s trouble at advertising agency.”

No one has yet seen her in desperation as Wayne howls, “An advertisin’ man needs a fair day’s pay fer a fair day’s work. A million’s all I ask, it’s nowt t’ th’company but bread an’ butter to an advertisin’ man.”

And so far there have been no solidarity meetings at Labour clubs up and down the country, where speakers glance at dignified but downtrodden Colleen and the WAGS, and in anger cry out “ Sum o’ these women 'ave not ‘ad a new pair o’ shoes in hours.”

The company could be in for a difficult time, summer is the peak demand time and if the sun finally shines they could find themselves running short, if the dispute continues.

But these are ‘ifs”, the only thing for certain is that all is not well in the “Happiness Factory”.

And the company with a brand logo that is possibly more recognised around the world than the crucifix, takes another blow to it's rapidly tarnished image.

Photo: Getty
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Donald Trump's threats give North Korea every reason it needs to keep nuclear weapons

The US president's warning that he may “totally destroy” the country is a gift to Kim Jong-un's regime. 

Even by Donald Trump's undiplomatic standards, his speech at the UN general assembly was remarkably reckless. To gasps from his audience, Trump vowed to "totally destroy" North Korea if it persisted with its threats and branded Kim Jong-un "rocket man". In an apparent resurrection of George W Bush's "axis of evil", the US president also declared: “If the righteous many do not confront the wicked few, then evil will triumph". 

For North Korea, Trump's words merely provide further justification for its nuclear weapons programme. Though the regime is typically depicted as crazed (and in some respects it is), its nuclear project rests on rational foundations. For Kim, the lesson from the fall of Saddam Hussein and Muammar Gaddafi was that tyrants pay a price for relinquishing their arms. The persistent threats from the US strengthen the regime's domestic position and reinforce a siege mentality. Though North Korea must be deterred from a pre-emptive strike, it must also be offered incentives to pursue a different path. 

As Trump's Secretary of State Rex Tillerson remarked last month: "We do not seek a regime change, we do not seek a collapse of the regime, we do not seek an accelerated reunification of the peninsula, we do not seek an excuse to send our military north of the 38th Parallel. We are not your enemy... but you are presenting an unacceptable threat to us, and we have to respond. And we hope that at some point they will begin to understand that and we would like to sit and have a dialogue with them."

The present nadir reflects the failures of the past. In 1994, the Clinton administration persuaded North Korea to freeze its nuclear programme in return for economic and diplomatic concessions. A communique declared that neither state had "hostile intent" towards the other. But this progress was undone by the Bush administration, which branded North Korea a member of the "axis of evil" and refused to renew the communique.

The subsequent six-party talks (also including China, Russia South Korea and Japan) were similarly undermined by the US. As Korea expert Mike Chinoy records in the Washington Post in 2005, the Bush administration provocatively "designated Macau's Banco Delta Asia, where North Korea maintained dozens of accounts, as a 'suspected money-laundering concern.'" When a new agreement was reached in 2007, "Washington hard-liners demanded that Pyongyang accept inspections of its nuclear facilities so intrusive one American official described them a 'national proctologic exam'".

For North Korea, the benefits of nuclear weapons (a "treasured sword of justice" in Kim's words) continue to outweigh the costs. Even the toughened UN sanctions (which will ban one third of the country's $3bn exports) will not deter Pyongyang from this course. As Tillerson recognised, diplomacy may succeed where punishment has failed. But Trump's apocalyptic rhetoric will merely inflate North Korea's self-righteousness. 

George Eaton is political editor of the New Statesman.