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  1. Politics
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5 October 2012

So this definitely isn’t a cynical attempt to hijack breast cancer awareness month

Pornhub has a pink ribbon.

By Alex Hern

Visitors to porn hub Pornhub this month are greeted with a pink-ribboned logo, and this header:

Which, if clicked on, takes them to this page:

The text reads:

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Help Pornhub support breast cancer research simply by watching videos!

Hey, we all love boobs! So this October, Pornhub will donate 1 cent for every 30 videos viewed from our big-tit and small-tit categories. The more videos viewed, the bigger our donation will be to a breast cancer research charity.

How can you help?

Click below to watch the best big-tit and small-tit videos on Pornhub. While you’re enjoying the boobs, you’ll also be helping to Save the Boobs!

Much has been written about the “pink-washing” industry – companies putting a pink ribbon on products which donate fractions of cents to breast cancer research, and then claiming the ethical kudos – and equally, many have complained about the focus on breasts, rather than the women behind them. A good place to start would be Xeni Jardin’s twitter feed, or s.e. smith’s piece at this ain’t livin. But if this example doesn’t sum all those problems up in a nutshell, I don’t know what does.

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Select and enter your email address Your weekly guide to the best writing on ideas, politics, books and culture every Saturday. The best way to sign up for The Saturday Read is via saturdayread.substack.com The New Statesman's quick and essential guide to the news and politics of the day. The best way to sign up for Morning Call is via morningcall.substack.com Our Thursday ideas newsletter, delving into philosophy, criticism, and intellectual history. The best way to sign up for The Salvo is via thesalvo.substack.com Stay up to date with NS events, subscription offers & updates. Weekly analysis of the shift to a new economy from the New Statesman's Spotlight on Policy team. The best way to sign up for The Green Transition is via spotlightonpolicy.substack.com
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