Politics 5 October 2012 So this definitely isn't a cynical attempt to hijack breast cancer awareness month Pornhub has a pink ribbon. Print HTML Visitors to porn hub Pornhub this month are greeted with a pink-ribboned logo, and this header: Which, if clicked on, takes them to this page: The text reads: Help Pornhub support breast cancer research simply by watching videos! Hey, we all love boobs! So this October, Pornhub will donate 1 cent for every 30 videos viewed from our big-tit and small-tit categories. The more videos viewed, the bigger our donation will be to a breast cancer research charity. How can you help? Click below to watch the best big-tit and small-tit videos on Pornhub. While you're enjoying the boobs, you'll also be helping to Save the Boobs! Much has been written about the "pink-washing" industry - companies putting a pink ribbon on products which donate fractions of cents to breast cancer research, and then claiming the ethical kudos - and equally, many have complained about the focus on breasts, rather than the women behind them. A good place to start would be Xeni Jardin's twitter feed, or s.e. smith's piece at this ain't livin. But if this example doesn't sum all those problems up in a nutshell, I don't know what does. › The media's misunderstanding of Venezuela No. Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter. Subscribe More Related articles The big problem for the NHS? Local government cuts You snooze, you lose: why sleep is back on the agenda Is online porn really “damaging” young people’s health?