Alex Hern

Dispatches from the front line of the internet

Syndicate contentRSS

So this definitely isn't a cynical attempt to hijack breast cancer awareness month

Pornhub has a pink ribbon.

By Alex Hern Published 05 October 2012 12:32
New Statesman
No.

Visitors to porn hub Pornhub this month are greeted with a pink-ribboned logo, and this header:

Which, if clicked on, takes them to this page:

The text reads:

Help Pornhub support breast cancer research simply by watching videos!

Hey, we all love boobs! So this October, Pornhub will donate 1 cent for every 30 videos viewed from our big-tit and small-tit categories. The more videos viewed, the bigger our donation will be to a breast cancer research charity.

How can you help?

Click below to watch the best big-tit and small-tit videos on Pornhub. While you're enjoying the boobs, you'll also be helping to Save the Boobs!

Much has been written about the "pink-washing" industry - companies putting a pink ribbon on products which donate fractions of cents to breast cancer research, and then claiming the ethical kudos - and equally, many have complained about the focus on breasts, rather than the women behind them. A good place to start would be Xeni Jardin's twitter feed, or s.e. smith's piece at this ain't livin. But if this example doesn't sum all those problems up in a nutshell, I don't know what does.

 
 

6 comments

Tripitaka's picture

Sun, 2012-10-07 14:13 — Tripitaka (not verified)

Millions of videos are watched on PornHub every day, 2.5 billion a month porn is one of the biggest industries on the planet. 1 cent from every 3o of those views won't be turning out as such a negligible amount after a while. Say what you like about the questionable respectfulness of the style of any gimmicky, boob-focused fundraising attempt, but the phrase "fractions of cents" I find pejorative, because it implies that the amount raised by this scheme will be insignificant in some way.

Pavlova's picture

Fri, 2012-10-05 22:36 — Pavlova

Repulsive. Pron hub, the hub that streams "forced sex" and "teen abuse" videos. Like they give a shit about women.

jankaas's picture

Sat, 2012-10-06 11:13 — jankaas (not verified)

"Pron hub"

well said Pavlova; down with pron! pron is evil!! ban pron!

btw, you do appear to know an awful lot about the most debased filth circulating the interwebs. all part of your ongoing scientific research perhaps?

jankaas's picture

Fri, 2012-10-05 17:37 — jankaas (not verified)

"many have complained about the focus on breasts, rather than the women behind them."

and there's me thinking the they are attached to one another...
i think this approach is a brilliant, funny, and original way to raise money for a worthy cause.

it would be just as intellectually consistent to argue that those against this pornhub campaign are against finding a cure for breast cancer.

hugh markey's picture

Fri, 2012-10-05 16:57 — hugh markey (not verified)

Soft porn sell!

Marketing

christof_ff's picture

Fri, 2012-10-05 13:21 — christof_ff (not verified)

Are you seriously suggesting there's any significant commercial benefit in this for them?
I can understand how the unwitting d0-gooders might be conned into purchasing significantly more expensive groceries by negligible donation by the supermarkets, but I really, really doubt the average teenager's choice of online stimulus is much influenced by the addition of a charitable donation. If anything it might open their mind to the fact there is also a human element to boobs.
There's much to criticize about the porn industry, but this attack is verging on obsession.
The four and half grand they raised from this is 40 times more than I raised on my recent 'starlight stroll' (and probably involved much more physical exertion than my effort).

Latest tweets