Let's celebrate the Games Makers on the fourth plinth

The anti-Paxmans in purple deserve public recognition.

The purple people. They were quite simply one of the big sensations of this London 2012 extravaganza.

Games Makers came in all shapes and sizes, and looked like us; just normal people, but with an extra dash of cheeriness harking back to the days of Dick Van Dyke in Mary Poppins, but without his insane accent.

So let’s do something to honour their contribution by placing a statue on that fourth plinth in Trafalgar Square where so many thousands of them gathered this week for the London 2012 parade.

We really should remember those purple volunteers. What they brought with them was a sense of fun, and a rather unbritish ability to talk to strangers and bounce throughout the day.

These were the anti-Paxmans. They didn’t have an ounce of British irony, they weren’t the masters of sarcasm we have come to believe we are and they really, really wanted us all to have a great day.

So all hail the purple people. They have shown us it can be British to be friendly in a public place, and to show a touch of enthusiasm. And it doesn’t have to come with a spoonful of Disneyified slush.

In fact the volunteers have a whole bunch of lessons for us. They have taught us (in case we had forgotten/or never known) that it can be fun to do something for someone else. They have shown us we can enjoy being part of something rather than sniping from the sidelines.

They helped transform London into a place where people do speak to each other on trains and buses. And, yes, there was always a purple person on hand to chat to about the day’s highlights, and share some excitement about the events of the night before.

During London’s summer of loving itself a little bit more than it did before, the purple people were there to help.

And the mayor of London and the city’s burghers should do something to recognize that contribution, by creating a statue to stand on that plinth.

Out on Fleet Street yesterday filming interviews with the public about wanted they wanted to see as a legacy to this heady period, people just wanted to talk about keeping the friendliness and spirit alive.  One interviewee wanted less negative stories in the media, another wanted to encourage more volunteering but said: “It’s about us, not the government, making it happen.”

The volunteers we spoke to for the film for the thinktank British Future wanted to keep on volunteering, and were enthusing about their experiences, the people they had worked with and what they might do next. One Games Maker told us at great length about the human resources manager at Stratford who had co-ordinated  the volunteers, and told us she would definitely make a great legacy leader.

Then when the floats went by, the athletes were as enthusiastic about waving to their volunteers as the crowds were at waving back, a sign of their recognition for all the efforts of those who wore the purple uniforms.

The volunteers may not have got any jazzy medals to show for it; and I doubt they will be receiving anything in the New Year’s list, so let’s do something creative to show our appreciation.

Boris should unveil a statue of the Games Makers on the fourth plinth before Christmas and invite all of them along to help celebrate; give them a proper party that’s just for them as recognition of just how much they have done to help cheer up this country.

Rachael Jolley is editorial director at thinktank British Future.

Games Makers waiting for Team GB on the Mall. Photograph: Getty Images
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Air pollution: 5 steps to vanquishing an invisible killer

A new report looks at the economics of air pollution. 

110, 150, 520... These chilling statistics are the number of deaths attributable to particulate air pollution for the cities of Southampton, Nottingham and Birmingham in 2010 respectively. Or how about 40,000 - that is the total number of UK deaths per year that are attributable the combined effects of particulate matter (PM2.5) and Nitrogen Oxides (NOx).

This situation sucks, to say the very least. But while there are no dramatic images to stir up action, these deaths are preventable and we know their cause. Road traffic is the worst culprit. Traffic is responsible for 80 per cent of NOx on high pollution roads, with diesel engines contributing the bulk of the problem.

Now a new report by ResPublica has compiled a list of ways that city councils around the UK can help. The report argues that: “The onus is on cities to create plans that can meet the health and economic challenge within a short time-frame, and identify what they need from national government to do so.”

This is a diplomatic way of saying that current government action on the subject does not go far enough – and that cities must help prod them into gear. That includes poking holes in the government’s proposed plans for new “Clean Air Zones”.

Here are just five of the ways the report suggests letting the light in and the pollution out:

1. Clean up the draft Clean Air Zones framework

Last October, the government set out its draft plans for new Clean Air Zones in the UK’s five most polluted cities, Birmingham, Derby, Leeds, Nottingham and Southampton (excluding London - where other plans are afoot). These zones will charge “polluting” vehicles to enter and can be implemented with varying levels of intensity, with three options that include cars and one that does not.

But the report argues that there is still too much potential for polluters to play dirty with the rules. Car-charging zones must be mandatory for all cities that breach the current EU standards, the report argues (not just the suggested five). Otherwise national operators who own fleets of vehicles could simply relocate outdated buses or taxis to places where they don’t have to pay.  

Different vehicles should fall under the same rules, the report added. Otherwise, taking your car rather than the bus could suddenly seem like the cost-saving option.

2. Vouchers to vouch-safe the project’s success

The government is exploring a scrappage scheme for diesel cars, to help get the worst and oldest polluting vehicles off the road. But as the report points out, blanket scrappage could simply put a whole load of new fossil-fuel cars on the road.

Instead, ResPublica suggests using the revenue from the Clean Air Zone charges, plus hiked vehicle registration fees, to create “Pollution Reduction Vouchers”.

Low-income households with older cars, that would be liable to charging, could then use the vouchers to help secure alternative transport, buy a new and compliant car, or retrofit their existing vehicle with new technology.

3. Extend Vehicle Excise Duty

Vehicle Excise Duty is currently only tiered by how much CO2 pollution a car creates for the first year. After that it becomes a flat rate for all cars under £40,000. The report suggests changing this so that the most polluting vehicles for CO2, NOx and PM2.5 continue to pay higher rates throughout their life span.

For ClientEarth CEO James Thornton, changes to vehicle excise duty are key to moving people onto cleaner modes of transport: “We need a network of clean air zones to keep the most polluting diesel vehicles from the most polluted parts of our towns and cities and incentives such as a targeted scrappage scheme and changes to vehicle excise duty to move people onto cleaner modes of transport.”

4. Repurposed car parks

You would think city bosses would want less cars in the centre of town. But while less cars is good news for oxygen-breathers, it is bad news for city budgets reliant on parking charges. But using car parks to tap into new revenue from property development and joint ventures could help cities reverse this thinking.

5. Prioritise public awareness

Charge zones can be understandably unpopular. In 2008, a referendum in Manchester defeated the idea of congestion charging. So a big effort is needed to raise public awareness of the health crisis our roads have caused. Metro mayors should outline pollution plans in their manifestos, the report suggests. And cities can take advantage of their existing assets. For example in London there are plans to use electronics in the Underground to update travellers on the air pollution levels.

***

Change is already in the air. Southampton has used money from the Local Sustainable Travel Fund to run a successful messaging campaign. And in 2011 Nottingham City Council became the first city to implement a Workplace Parking levy – a scheme which has raised £35.3m to help extend its tram system, upgrade the station and purchase electric buses.

But many more “air necessities” are needed before we can forget about pollution’s worry and its strife.  

 

India Bourke is an environment writer and editorial assistant at the New Statesman.