Alan White's Olympic diary: Can the Olympics put an end to our terrible treatment of female athletes?

Team GB's fantastically successful female Olympians mean we surely can't ignore women's sport any longer.

British female athletes have bossed these games. They don’t quite have the numbers (at the time of writing eight of our 22 gold medals and six of our 13 silvers have been won by women or teams containing them),  but it may well be the female performances that live longest in the memory.

Think of Gemma Gibbons and the cathartic salutation to her mother against the crowd’s roar, as she secured a place in the judo final. Think of the staggering bravery of Laura Trott (of whom Jeremy Vine said: “It is impossible to believe there is cruelty in the world when you have heard [her] giggle”), born prematurely with a collapsed lung, and liable to vomit after every race. Think of the envy-inducing combination of athletic perfection and sheer bloody niceness that is Jessica Ennis.

Watching these women hasn’t just encouraged us to engage with affable, compelling characters. It’s been thrilling viewing: edge-of-the-seat, high-octane sport delivered by ferociously talented athletes at the peak of their powers. Things couldn’t be better, could they?

And yet only a few days ago, there was a dissenting voice in the form of Lizzie Armitstead, silver medalist in the women’s road race. She took the opportunity of her increased exposure to speak out: “Sexism is a big issue in women sport - salary, media coverage, general things you have to cope with in your career. If you focus too much on that you get disheartened."

It was quickly forgotten amid the joyous bonhomie. But let’s rewind a few months – to the announcement of the shortlist for BBC Sports Personality of the Year 2011. You might not remember this, but not a single woman was named. There was an outcry, and the broadcaster was quick to blame the sports editors that made the selections. It didn’t quite have time to explain why those editors were drawn from, among others, the likes of such publications as Nuts and Zoo.

Now admittedly these magazines do encourage one form of exercise that’s improved the cardiovascular systems of many a 14-year-old, but as the ever-excellent Andy Bull has pointed out, are their editors really more clued-up than those of, say, sportsister or womensportreport? 2011 wasn’t a vintage year for British women’s sport, but it was certainly good enough for a couple of names to make the shortlist. Worth noting some of those in Team GB that are now household names had successful seasons – in particular Katherine Grainger.

Maybe the problem was less their achievements than the lack of exposure they received. It was this suspicion that prompted Stella Creasy, MP for Walthamstow, to ask the BBC about its coverage of women’s sport. She tells me: “The fact the BBC gives more coverage to darts alone than women's sport in total is so surprising and frustrating - the debacle over Sports Personality of the Year was a symptom of a broader problem where women's events aren't covered, so aren't on the radar for those voting. The interest in watching and ability of those involved merits a fundamental rethink by all concerned.”

The coverage question feeds into something else. This report by the Women’s Sport and Fitness Foundation has received the square root of bugger all interest until now, but maybe people will start to take a little more. You see, it points out that between January 2010 and August 2011, men’s sport received 61.1 per cent of commercial sponsorship. How much do you think women got? You're wrong, probably. The answer would be half a per cent. You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that.

And I’m trying to confine the issue to Britain here. It’s great to see female Saudi Arabian athletes, but how much pressure has the IOC brought to bear on the kingdom to let them train in their own country? In fact the more you look around the world the worse the treatment of female athletes seems, and before you know it you’re doing a passable impression of Germaine Greer watching Top Gear.

Why the bloody hell should America’s strongest woman have to live in poverty? What in the name of God is this all about? And this? Back in Britain, isn’t this just a bit disrespectful, come to think of it? Do we perhaps think this lady should have received more sponsorship? And sod this for a game of soldiers: it’s all just insidious, isn’t it? I could keep going with this stuff – for some time, actually – but at this rate I’ll end up burning all my partner’s bras on her behalf or something.

So let me conclude on a more upbeat note. Here’s Dr Creasy again: “The idea people don't want to watch women's sport has been blown apart by the audiences for our Olympians - whether on the football or hockey pitch, in the Velodrome, the swimming pool, indoors or on the track, Britain's female sporting talent is big news. I just hope the Games will finally win the case many of us have been trying to highlight with broadcasters, to change their ways."

 

Odds and Ends

 

How to lift 247kg over your head – and win Olympic Gold.

Nice little Alistair Brownlee story.

I love Aliya Mustafina, so this is the site for me.

Bryony Gordon was with Victoria Pendleton’s family for her last hurrah.

Speaking of Pendleton, here she is with Laura Trott, a few years ago. And here is Laura Trott is with Wiggo. The interviews linked to on that first picture are worth watching as well.

John Inverdale’s Wikipedia page: hacked again.

Possibly the worst Olympics headline you’ll ever read.

Boris playing the fool again.

Are you a conflicted lefty watching the Olympics? Then here’s the site for you.

Jessica Ennis and Bradley Wiggins went to see the Stone Roses.

Chris Hoy’s mum can’t look.

So going forward, that’s all good.

This will be one of the defining moments of the Games.
 

British cyclists Dani King, Laura Trott, and Joanna Rowsell with their gold medals. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

Photo: Getty
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Ignored by the media, the Liberal Democrats are experiencing a revival

The crushed Liberals are doing particularly well in areas that voted Conservative in 2015 - and Remain in 2016. 

The Liberal Democrats had another good night last night, making big gains in by-elections. They won Adeyfield West, a seat they have never held in Dacorum, with a massive swing. They were up by close to the 20 points in the Derby seat of Allestree, beating Labour into second place. And they won a seat in the Cotswolds, which borders the vacant seat of Witney.

It’s worth noting that they also went backwards in a safe Labour ward in Blackpool and a safe Conservative seat in Northamptonshire.  But the overall pattern is clear, and it’s not merely confined to last night: the Liberal Democrats are enjoying a mini-revival, particularly in the south-east.

Of course, it doesn’t appear to be making itself felt in the Liberal Democrats’ poll share. “After Corbyn's election,” my colleague George tweeted recently, “Some predicted Lib Dems would rise like Lazarus. But poll ratings still stuck at 8 per cent.” Prior to the local elections, I was pessimistic that the so-called Liberal Democrat fightback could make itself felt at a national contest, when the party would have to fight on multiple fronts.

But the local elections – the first time since 1968 when every part of the mainland United Kingdom has had a vote on outside of a general election – proved that completely wrong. They  picked up 30 seats across England, though they had something of a nightmare in Stockport, and were reduced to just one seat in the Welsh Assembly. Their woes continued in Scotland, however, where they slipped to fifth place. They were even back to the third place had those votes been replicated on a national scale.

Polling has always been somewhat unkind to the Liberal Democrats outside of election campaigns, as the party has a low profile, particularly now it has just eight MPs. What appears to be happening at local by-elections and my expectation may be repeated at a general election is that when voters are presented with the option of a Liberal Democrat at the ballot box they find the idea surprisingly appealing.

Added to that, the Liberal Democrats’ happiest hunting grounds are clearly affluent, Conservative-leaning areas that voted for Remain in the referendum. All of which makes their hopes of a good second place in Witney – and a good night in the 2017 county councils – look rather less farfetched than you might expect. 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.