Alan White's Olympic diary: Can the Olympics put an end to our terrible treatment of female athletes?

Team GB's fantastically successful female Olympians mean we surely can't ignore women's sport any longer.

British female athletes have bossed these games. They don’t quite have the numbers (at the time of writing eight of our 22 gold medals and six of our 13 silvers have been won by women or teams containing them),  but it may well be the female performances that live longest in the memory.

Think of Gemma Gibbons and the cathartic salutation to her mother against the crowd’s roar, as she secured a place in the judo final. Think of the staggering bravery of Laura Trott (of whom Jeremy Vine said: “It is impossible to believe there is cruelty in the world when you have heard [her] giggle”), born prematurely with a collapsed lung, and liable to vomit after every race. Think of the envy-inducing combination of athletic perfection and sheer bloody niceness that is Jessica Ennis.

Watching these women hasn’t just encouraged us to engage with affable, compelling characters. It’s been thrilling viewing: edge-of-the-seat, high-octane sport delivered by ferociously talented athletes at the peak of their powers. Things couldn’t be better, could they?

And yet only a few days ago, there was a dissenting voice in the form of Lizzie Armitstead, silver medalist in the women’s road race. She took the opportunity of her increased exposure to speak out: “Sexism is a big issue in women sport - salary, media coverage, general things you have to cope with in your career. If you focus too much on that you get disheartened."

It was quickly forgotten amid the joyous bonhomie. But let’s rewind a few months – to the announcement of the shortlist for BBC Sports Personality of the Year 2011. You might not remember this, but not a single woman was named. There was an outcry, and the broadcaster was quick to blame the sports editors that made the selections. It didn’t quite have time to explain why those editors were drawn from, among others, the likes of such publications as Nuts and Zoo.

Now admittedly these magazines do encourage one form of exercise that’s improved the cardiovascular systems of many a 14-year-old, but as the ever-excellent Andy Bull has pointed out, are their editors really more clued-up than those of, say, sportsister or womensportreport? 2011 wasn’t a vintage year for British women’s sport, but it was certainly good enough for a couple of names to make the shortlist. Worth noting some of those in Team GB that are now household names had successful seasons – in particular Katherine Grainger.

Maybe the problem was less their achievements than the lack of exposure they received. It was this suspicion that prompted Stella Creasy, MP for Walthamstow, to ask the BBC about its coverage of women’s sport. She tells me: “The fact the BBC gives more coverage to darts alone than women's sport in total is so surprising and frustrating - the debacle over Sports Personality of the Year was a symptom of a broader problem where women's events aren't covered, so aren't on the radar for those voting. The interest in watching and ability of those involved merits a fundamental rethink by all concerned.”

The coverage question feeds into something else. This report by the Women’s Sport and Fitness Foundation has received the square root of bugger all interest until now, but maybe people will start to take a little more. You see, it points out that between January 2010 and August 2011, men’s sport received 61.1 per cent of commercial sponsorship. How much do you think women got? You're wrong, probably. The answer would be half a per cent. You can moan at me about how women should take a pay cut or play five sets in professional tennis (and I’ll listen, at least), but there’s no way on earth you can justify a figure like that.

And I’m trying to confine the issue to Britain here. It’s great to see female Saudi Arabian athletes, but how much pressure has the IOC brought to bear on the kingdom to let them train in their own country? In fact the more you look around the world the worse the treatment of female athletes seems, and before you know it you’re doing a passable impression of Germaine Greer watching Top Gear.

Why the bloody hell should America’s strongest woman have to live in poverty? What in the name of God is this all about? And this? Back in Britain, isn’t this just a bit disrespectful, come to think of it? Do we perhaps think this lady should have received more sponsorship? And sod this for a game of soldiers: it’s all just insidious, isn’t it? I could keep going with this stuff – for some time, actually – but at this rate I’ll end up burning all my partner’s bras on her behalf or something.

So let me conclude on a more upbeat note. Here’s Dr Creasy again: “The idea people don't want to watch women's sport has been blown apart by the audiences for our Olympians - whether on the football or hockey pitch, in the Velodrome, the swimming pool, indoors or on the track, Britain's female sporting talent is big news. I just hope the Games will finally win the case many of us have been trying to highlight with broadcasters, to change their ways."

 

Odds and Ends

 

How to lift 247kg over your head – and win Olympic Gold.

Nice little Alistair Brownlee story.

I love Aliya Mustafina, so this is the site for me.

Bryony Gordon was with Victoria Pendleton’s family for her last hurrah.

Speaking of Pendleton, here she is with Laura Trott, a few years ago. And here is Laura Trott is with Wiggo. The interviews linked to on that first picture are worth watching as well.

John Inverdale’s Wikipedia page: hacked again.

Possibly the worst Olympics headline you’ll ever read.

Boris playing the fool again.

Are you a conflicted lefty watching the Olympics? Then here’s the site for you.

Jessica Ennis and Bradley Wiggins went to see the Stone Roses.

Chris Hoy’s mum can’t look.

So going forward, that’s all good.

This will be one of the defining moments of the Games.
 

British cyclists Dani King, Laura Trott, and Joanna Rowsell with their gold medals. Photograph: Getty Images

Alan White's work has appeared in the Observer, Times, Private Eye, The National and the TLS. As John Heale, he is the author of One Blood: Inside Britain's Gang Culture.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.