The thought of welcoming an influx of 300,000 or so visitors made even the least cynical Londoner wretch in anticipation. While optimists reveled in the thought of subletting their flats to American tourists, others slowly got used to the idea that tubes, trains, and pavements would be teeming with people who walk far too slowly.
And the London pace did slow. But not for the expected reasons. Statistics released by BAA (the company that owns most British airports) show that 4.1 per cent fewer passengers year-on-year made their way to Great Britain this July. Although Heathrow welcomed a record-breaking 236,955 passengers on the first day of the Games, there were roughly 200,000 less passengers in July 2012 relative to 2011. In particular, the airport noted a 6.6 per cent annual decrease in European traffic, even as North Atlantic traffic remained virtually unchanged. Stansted, Glasgow and Southampton experienced similar trends.
BAA’s statistics confirm anecdotal reports of London as a "ghost town". According to the Huffington Post, the city’s main attractions drew less crowds than before:
Bernard Donoghue, chief executive of the Association of Leading Visitor Attractions, which represents venues ranging from London Zoo to St Paul's Cathedral, said visitor numbers were down by between 30% and 35%.
Donoghue argues that the reason for the drop is two-fold. Firstly, Londoners – obeying Mayor Boris – avoided the prophesied anarchy that would clot circulation within the capital. Secondly, non-Olympic foreign visitors were likely put off by fears of hotel overcrowding and general pandemonium.
In short, not only were there less visitors, but those that braved London went to Wimbledon rather than Wicked.
However, reports of record-breaking public transportation use somewhat contradict the aforementioned claims. On the 3rd of August, the Mayor announced that a record 4.4 million passengers used the Underground in one day. TFL further refuted claims of empty theatres with the fact that the West End’s stations saw a passenger increase of 27 per cent relative to 2011 on the 3rd of August. Moreover, Boris hailed the short-term economic success of the Olympics by boasting that eight out of every ten hotel rooms were full – an occupancy rate that far exceeded that of Beijing or Sydney.
Jeremy Hunt added to this optimism by claiming that consumption has risen with the Games, quoting Visa statistics showing that:
London spend in restaurants is up nearly 20% on a year ago, nightclub spending is up 24%, and spending on theatre and other tickets has doubled.
While it is too early to gauge whether Boris and Hunt have cherry-picked statistics (anecdotes of small shop owners would certainly support this), it remains less clear whether the Olympics will “turbo-charge our tourism industry”. London is neither Beijing nor Syndey, and certainly doesn’t need expensive PR gimmicks. Or maybe that’s just the newly instilled pride talking.