Airports quiet as the Olympics keeps visitors away

200,000 fewer people flew into London in July than last year.

The thought of welcoming an influx of 300,000 or so visitors made even the least cynical Londoner wretch in anticipation. While optimists reveled in the thought of subletting their flats to American tourists, others slowly got used to the idea that tubes, trains, and pavements would be teeming with people who walk far too slowly.

And the London pace did slow. But not for the expected reasons. Statistics released by BAA (the company that owns most British airports) show that 4.1 per cent fewer passengers year-on-year made their way to Great Britain this July. Although Heathrow welcomed a record-breaking 236,955 passengers on the first day of the Games, there were roughly 200,000 less passengers in July 2012 relative to 2011. In particular, the airport noted a 6.6 per cent annual decrease in European traffic, even as North Atlantic traffic remained virtually unchanged. Stansted, Glasgow and Southampton experienced similar trends.

BAA’s statistics confirm anecdotal reports of London as a "ghost town". According to the Huffington Post, the city’s main attractions drew less crowds than before:

Bernard Donoghue, chief executive of the Association of Leading Visitor Attractions, which represents venues ranging from London Zoo to St Paul's Cathedral, said visitor numbers were down by between 30% and 35%.

Donoghue argues that the reason for the drop is two-fold. Firstly, Londoners – obeying Mayor Boris – avoided the prophesied anarchy that would clot circulation within the capital. Secondly, non-Olympic foreign visitors were likely put off by fears of hotel overcrowding and general pandemonium.

In short, not only were there less visitors, but those that braved London went to Wimbledon rather than Wicked.

However, reports of record-breaking public transportation use somewhat contradict the aforementioned claims. On the 3rd of August, the Mayor announced that a record 4.4 million passengers used the Underground in one day. TFL further refuted claims of empty theatres with the fact that the West End’s stations saw a passenger increase of 27 per cent relative to 2011 on the 3rd of August. Moreover, Boris hailed the short-term economic success of the Olympics by boasting that eight out of every ten hotel rooms were full – an occupancy rate that far exceeded that of Beijing or Sydney.

Jeremy Hunt added to this optimism by claiming that consumption has risen with the Games, quoting Visa statistics showing that:

London spend in restaurants is up nearly 20% on a year ago, nightclub spending is up 24%, and spending on theatre and other tickets has doubled.

While it is too early to gauge whether Boris and Hunt have cherry-picked statistics (anecdotes of small shop owners would certainly support this), it remains less clear whether the Olympics will “turbo-charge our tourism industry”. London is neither Beijing nor Syndey, and certainly doesn’t need expensive PR gimmicks. Or maybe that’s just the newly instilled pride talking.

Planes leave Heathrow, but fewer people were on them this summer. Photograph: Getty Images
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The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org