Airports quiet as the Olympics keeps visitors away

200,000 fewer people flew into London in July than last year.

The thought of welcoming an influx of 300,000 or so visitors made even the least cynical Londoner wretch in anticipation. While optimists reveled in the thought of subletting their flats to American tourists, others slowly got used to the idea that tubes, trains, and pavements would be teeming with people who walk far too slowly.

And the London pace did slow. But not for the expected reasons. Statistics released by BAA (the company that owns most British airports) show that 4.1 per cent fewer passengers year-on-year made their way to Great Britain this July. Although Heathrow welcomed a record-breaking 236,955 passengers on the first day of the Games, there were roughly 200,000 less passengers in July 2012 relative to 2011. In particular, the airport noted a 6.6 per cent annual decrease in European traffic, even as North Atlantic traffic remained virtually unchanged. Stansted, Glasgow and Southampton experienced similar trends.

BAA’s statistics confirm anecdotal reports of London as a "ghost town". According to the Huffington Post, the city’s main attractions drew less crowds than before:

Bernard Donoghue, chief executive of the Association of Leading Visitor Attractions, which represents venues ranging from London Zoo to St Paul's Cathedral, said visitor numbers were down by between 30% and 35%.

Donoghue argues that the reason for the drop is two-fold. Firstly, Londoners – obeying Mayor Boris – avoided the prophesied anarchy that would clot circulation within the capital. Secondly, non-Olympic foreign visitors were likely put off by fears of hotel overcrowding and general pandemonium.

In short, not only were there less visitors, but those that braved London went to Wimbledon rather than Wicked.

However, reports of record-breaking public transportation use somewhat contradict the aforementioned claims. On the 3rd of August, the Mayor announced that a record 4.4 million passengers used the Underground in one day. TFL further refuted claims of empty theatres with the fact that the West End’s stations saw a passenger increase of 27 per cent relative to 2011 on the 3rd of August. Moreover, Boris hailed the short-term economic success of the Olympics by boasting that eight out of every ten hotel rooms were full – an occupancy rate that far exceeded that of Beijing or Sydney.

Jeremy Hunt added to this optimism by claiming that consumption has risen with the Games, quoting Visa statistics showing that:

London spend in restaurants is up nearly 20% on a year ago, nightclub spending is up 24%, and spending on theatre and other tickets has doubled.

While it is too early to gauge whether Boris and Hunt have cherry-picked statistics (anecdotes of small shop owners would certainly support this), it remains less clear whether the Olympics will “turbo-charge our tourism industry”. London is neither Beijing nor Syndey, and certainly doesn’t need expensive PR gimmicks. Or maybe that’s just the newly instilled pride talking.

Planes leave Heathrow, but fewer people were on them this summer. Photograph: Getty Images

How Jim Murphy's mistake cost Labour - and helped make Ruth Davidson

Scottish Labour's former leader's great mistake was to run away from Labour's Scottish referendum, not on it.

The strange revival of Conservative Scotland? Another poll from north of the border, this time from the Times and YouGov, shows the Tories experiencing a revival in Scotland, up to 28 per cent of the vote, enough to net seven extra seats from the SNP.

Adding to the Nationalists’ misery, according to the same poll, they would lose East Dunbartonshire to the Liberal Democrats, reducing their strength in the Commons to a still-formidable 47 seats.

It could be worse than the polls suggest, however. In the elections to the Scottish Parliament last year, parties which backed a No vote in the referendum did better in the first-past-the-post seats than the polls would have suggested – thanks to tactical voting by No voters, who backed whichever party had the best chance of beating the SNP.

The strategic insight of Ruth Davidson, the Conservative leader in Scotland, was to to recast her party as the loudest defender of the Union between Scotland and the rest of the United Kingdom. She has absorbed large chunks of that vote from the Liberal Democrats and Labour, but, paradoxically, at the Holyrood elections at least, the “Unionist coalition” she assembled helped those parties even though it cost the vote share.

The big thing to watch is not just where the parties of the Union make gains, but where they successfully form strong second-places against whoever the strongest pro-Union party is.

Davidson’s popularity and eye for a good photo opportunity – which came first is an interesting question – mean that the natural benefactor in most places will likely be the Tories.

But it could have been very different. The first politician to hit successfully upon the “last defender of the Union” routine was Ian Murray, the last Labour MP in Scotland, who squeezed both the  Liberal Democrat and Conservative vote in his seat of Edinburgh South.

His then-leader in Scotland, Jim Murphy, had a different idea. He fought the election in 2015 to the SNP’s left, with the slogan of “Whether you’re Yes, or No, the Tories have got to go”.  There were a couple of problems with that approach, as one  former staffer put it: “Firstly, the SNP weren’t going to put the Tories in, and everyone knew it. Secondly, no-one but us wanted to move on [from the referendum]”.

Then again under different leadership, this time under Kezia Dugdale, Scottish Labour once again fought a campaign explicitly to the left of the SNP, promising to increase taxation to blunt cuts devolved from Westminster, and an agnostic position on the referendum. Dugdale said she’d be open to voting to leave the United Kingdom if Britain left the European Union. Senior Scottish Labour figures flirted with the idea that the party might be neutral in a forthcoming election. Once again, the party tried to move on – but no-one else wanted to move on.

How different things might be if instead of running away from their referendum campaign, Jim Murphy had run towards it in 2015. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.

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