The truth about mind control

All you have to do to get someone to believe something is make them behave as if they do.

At the end of the Korean War, 21 American prisoners-of-war chose to remain in communist Korea and openly sided with an enemy that had killed thousands of their comrades. In addition, a surprisingly large number of the American service personnel who did return home enthusiastically expounded the strengths of communism. The family and friends of these servicemen were stunned, and the world’s media flocked to Korea to report the story. Some researchers suggested that the Koreans had brainwashed the American soldiers with flashing lights, hypnosis or mind-altering drugs.

They were all wrong.

My latest book, Rip It Up, examines the curious relationship between behaviour and thought. Your everyday experience tells you that your thoughts cause you to behave in certain ways. Feeling happy makes you smile, and feeling sad makes you frown.  However, decades of research have revealed that the exact opposite is also true - behaviour creates thoughts. When you smile you feel happier, and when you frown you feel sad. The same effect applies to belief. Get people to behave as if they hold a certain belief and bingo, they start to actually believe.

Extensive interviews with prisoners-of-war who returned from Korea revealed that the Chinese authorities had employed this principle.

Shortly after capture, the Chinese guards asked servicemen to jot down a few short pro-communist statements ("Communism is wonderful", and "Communism is the way of the future"). Many of the Americans were happy to oblige because the request seemed so trivial. A few weeks later the guards upped the ante and asked the prisoners to read the statements aloud to themselves. A couple of weeks later the Americans were asked to read the statements out to their fellow prisoners, and to engage in mock debates arguing why they believed the statements to be correct. Finally, fresh fruit or sweets were offered to any soldiers who were prepared to write pro-communist essays for the camp newsletter. Once again, many of the prisoners were happy to oblige.

The Chinese did not have to resort to arcane brainwashing techniques. Instead, they simply ensured that the prisoners were encouraged repeatedly to support communism, and then leave them to develop beliefs that were consistent with their behaviour.

Researchers have seen the same effect in their laboratories. In some studies participants have completed questionnaires about their political beliefs, and then been asked to give a short speech in favour of a political party that they oppose. Two weeks later the participants had come to believe that perhaps the opposition party wasn’t so bad after all.

The same procedure has been used in many different contexts, with people presenting talks about abortion, smoking, drink-driving, and greater police powers. On each occasion, behaving as if they believed a certain argument achieves what a hundred rational reasons couldn’t, quickly changing their attitudes in favour of the position they were asked to support. Indeed, the depth of change is such that the participants often deny ever holding their original opinions, and if they are shown their original questionnaires they argue that the forms have been faked or claim that they misread the questions.

The same effect can be used to influence entire populations. Saying "Heil Hitler" every day would have encouraged many ordinary Germans to become more open to Nazi ideology. Having people repeatedly sing a national anthem will make them more patriotic. Making children pray every morning will increase the likelihood of them adopting religious beliefs. 

Each time people may feel as if they are simply "playing along". In reality, their behaviour is having a deep and lasting effect on their thoughts and beliefs.

Professor Richard Wiseman is a psychologist at the University of Hertfordshire. 'Rip It Up' is published by Macmillan on 5 July.

 

A US soldier taking a communist prisoner in Korea. A surprisingly large number of US service personnel were pro-communist when they returned from the war. Photograph: Getty Images
Getty
Show Hide image

Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories