Is there any point in making porn for women?

Perhaps if the choice weren't so limited, women would be a bit more interested.

Are men more visually aroused than women? There's a widespread assumption that menfolk are hard-wired to view women as sexual objects, and that, as more visual creatures, all it takes is a close-up picture of an arse to get their priapic blood pumping. Women, meanwhile, the theory goes, need intimacy, empathy, and romantic scenarios involving candles in order to get off. Studies show that women are less turned on by erotic images than men, which must be why so many of us are so indifferent to porn, right? RIGHT?

Well, maybe. Certainly scientific studies seem to confirm this. When men and women are presented with erotic images, the men's brains reportedly show higher levels of activity, leading scientists to conclude that they respond more to visual sexual stimulae. Yet when reading about these studies in the Mail or wherever, we're rarely told what exactly is in the pictures. It'll usually say something like "the participants viewed several types of sexual imagery for X amount of time", but what exactly they are watching is left up to our imaginations, and it could be anything. Except it probably isn't. It's probably something that is made for men.

It's fair to say, after all, that most of the pornography made is targeted at men, and that there is a massive reliance on the "money shot" - usually a close up of a massive, throbbing penis entering a bald and perfectly symmetrical vagina. Perhaps it's because of porn that some men imagine we'll be sent into raptures of ecstatic delight simply by receiving a picture message of their erect penis while we're sitting on the bus. Close-ups of genitalia don't tend to really do it for us - a poll of our Twitter followers found that the majority of women don't find the penis aesthetically pleasing in and of itself, and the same can probably be said for the vagina. If this is the kind of image that is shown to women participants in such studies then perhaps it's no surprise they're not getting all squirmy knickers in the lab. Or maybe the scientists devise their own amateur "woman porn", in which a variety of romantic narratives are acted out. According to something we were reading on the Psychology Today website, women are turned on by romance novels and something which is nauseatingly termed "the awakening of love" (and no, they don't mean a boner).

So leave the smutty stuff to the lads, ladies, because what really gets us going is a committed relationship with an Alpha male set against a narrative which facilitates emotionally imbued character development. Sexy.

If the assumption is that we get off on love, then this idea that women don't "get" porn isn't that surprising - it's rarely lauded for its ability to make searing insights into the depths of the human psyche. Other sciency-type people claim that women like to be able to project themselves into the situation, while men will simply objectify the actors. If this is indeed the case then it's no surprise that some women are left cold when trying to imagine themselves spontaneously orgasming because they love being ejaculated on that much. At least with books you can imagine that the characters are having a good time, rather than watching actors who are not.

Even if you're lucky enough to be watching a clip that features a face, the hollow look behind the eyes will often reveal that the orgasm is indeed fake. And yes, we can tell.

The argument that men get off on sexual imagery and that women get off on feelings is a convenient one because it essentially means that there's no point making porn with us as its target audience, and that the porn industry can thus continue trotting out the same bland scenarios in which pneumatic women are pounded mercilessly by alarming colossal phalluses or, failing that, a variety of household objects.

Maybe what we really need to do is make some porn in which the female participant is not subjugated and looks as though she really fancies the person she's shagging and is having a smashing time. We're not asking for plot and character complexity to rival Wuthering Heights, just something that's not quite as cock-centric as most porn. Once we do that perhaps the small but ever-increasing demand for better porn will grow.

Of course, there are some directors out there making "feminist porn" (a man and a woman meet at Planet Organic after a gender studies lecture, discuss intersectionality over vegetarian food, and then go back to her flat to bone on last Sunday's Observer), but the films they are making are but tiny fishing boats beating against a swelling tide of bumming on sofas from Argos. Maybe once there are more films showing shagging that is so mind-blowingly incredible that the woman actually comes, maybe even more than once, and in an actual living room that looks as though people live in it, maybe once that happens we can hand the footage over to some scientists and let them loose on some focus groups. The results may be surprising.
 

Perhaps if the choice wasn't so limited, women would be a bit more interested? Photograph: Getty Images

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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Air pollution: 5 steps to vanquishing an invisible killer

A new report looks at the economics of air pollution. 

110, 150, 520... These chilling statistics are the number of deaths attributable to particulate air pollution for the cities of Southampton, Nottingham and Birmingham in 2010 respectively. Or how about 40,000 - that is the total number of UK deaths per year that are attributable the combined effects of particulate matter (PM2.5) and Nitrogen Oxides (NOx).

This situation sucks, to say the very least. But while there are no dramatic images to stir up action, these deaths are preventable and we know their cause. Road traffic is the worst culprit. Traffic is responsible for 80 per cent of NOx on high pollution roads, with diesel engines contributing the bulk of the problem.

Now a new report by ResPublica has compiled a list of ways that city councils around the UK can help. The report argues that: “The onus is on cities to create plans that can meet the health and economic challenge within a short time-frame, and identify what they need from national government to do so.”

This is a diplomatic way of saying that current government action on the subject does not go far enough – and that cities must help prod them into gear. That includes poking holes in the government’s proposed plans for new “Clean Air Zones”.

Here are just five of the ways the report suggests letting the light in and the pollution out:

1. Clean up the draft Clean Air Zones framework

Last October, the government set out its draft plans for new Clean Air Zones in the UK’s five most polluted cities, Birmingham, Derby, Leeds, Nottingham and Southampton (excluding London - where other plans are afoot). These zones will charge “polluting” vehicles to enter and can be implemented with varying levels of intensity, with three options that include cars and one that does not.

But the report argues that there is still too much potential for polluters to play dirty with the rules. Car-charging zones must be mandatory for all cities that breach the current EU standards, the report argues (not just the suggested five). Otherwise national operators who own fleets of vehicles could simply relocate outdated buses or taxis to places where they don’t have to pay.  

Different vehicles should fall under the same rules, the report added. Otherwise, taking your car rather than the bus could suddenly seem like the cost-saving option.

2. Vouchers to vouch-safe the project’s success

The government is exploring a scrappage scheme for diesel cars, to help get the worst and oldest polluting vehicles off the road. But as the report points out, blanket scrappage could simply put a whole load of new fossil-fuel cars on the road.

Instead, ResPublica suggests using the revenue from the Clean Air Zone charges, plus hiked vehicle registration fees, to create “Pollution Reduction Vouchers”.

Low-income households with older cars, that would be liable to charging, could then use the vouchers to help secure alternative transport, buy a new and compliant car, or retrofit their existing vehicle with new technology.

3. Extend Vehicle Excise Duty

Vehicle Excise Duty is currently only tiered by how much CO2 pollution a car creates for the first year. After that it becomes a flat rate for all cars under £40,000. The report suggests changing this so that the most polluting vehicles for CO2, NOx and PM2.5 continue to pay higher rates throughout their life span.

For ClientEarth CEO James Thornton, changes to vehicle excise duty are key to moving people onto cleaner modes of transport: “We need a network of clean air zones to keep the most polluting diesel vehicles from the most polluted parts of our towns and cities and incentives such as a targeted scrappage scheme and changes to vehicle excise duty to move people onto cleaner modes of transport.”

4. Repurposed car parks

You would think city bosses would want less cars in the centre of town. But while less cars is good news for oxygen-breathers, it is bad news for city budgets reliant on parking charges. But using car parks to tap into new revenue from property development and joint ventures could help cities reverse this thinking.

5. Prioritise public awareness

Charge zones can be understandably unpopular. In 2008, a referendum in Manchester defeated the idea of congestion charging. So a big effort is needed to raise public awareness of the health crisis our roads have caused. Metro mayors should outline pollution plans in their manifestos, the report suggests. And cities can take advantage of their existing assets. For example in London there are plans to use electronics in the Underground to update travellers on the air pollution levels.

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Change is already in the air. Southampton has used money from the Local Sustainable Travel Fund to run a successful messaging campaign. And in 2011 Nottingham City Council became the first city to implement a Workplace Parking levy – a scheme which has raised £35.3m to help extend its tram system, upgrade the station and purchase electric buses.

But many more “air necessities” are needed before we can forget about pollution’s worry and its strife.  

 

India Bourke is an environment writer and editorial assistant at the New Statesman.