The Transition Town concept

Jonathan Dawson suggests that ecovillages are moving toward encouraging Transition Towns, which allo

A great thing about living in such a large community (I know that the 500 or so souls who call this place home may not seem like a major conurbation to any Londoners reading this blog, but it is large by the standard of most ecovillages) is the scale of diversity that it affords. The place often feels like a small village that believes itself to be an unusually dynamic, medium-sized town, with so much happening on so many different fronts.


An interesting recently-launched initiative involving a number of community members is the creation of a Transition Town group in our local town, Forres. The Transition Towns concept is elegant and powerful and may just be the saving of us all.

For participating communities, it involves a three-step process. First, acknowledge the strong probability that in the near future, our communities are going to have much less cheap energy available to them than at present. Second, recognise that pretty much all our systems – for food production, clothing, house-building, making a living – are more or less completely dependent on the availability of cheap energy sources. Third, embrace the reality of energy descent as an opportunity to re-design our communities and entire societies along more human-scale, inclusive, equitable and convivial lines.

Now, you could say that this is what we have been doing here for decades, that Findhorn already is a Transition Town (or rather, Transition Village that believes itself to be a town). However, the point about the Transition Town concept – and what makes it so alive and popular at present – is that it offers a way for everyone to get involved in the work of creating sustainable communities, not just those choosing to live in ecovillages whose core purpose is finding ways of living lightly on the earth.

A key weakness of the ecovillage model in today’s world is that it lacks an effective replication strategy. Almost all of the large and well-established ecovillages like Findhorn were created in the 1960s and 70s at a time of low land prices and lax planning regulations. While some new ecovillages are forming, they are few in number and tend to face prodigious difficulties in finding affordable land and in winning planning permission.

So it is that our month-long ecovillage training programmes have, for the most part, shifted from being courses in how to create ecovillages into immersion experiences in ecovillages (from which participants emerge inspired and better resourced to be able to get stuck into building sustainability back in their home places).

We have an ecovillage training programme in Findhorn at the moment - 25 or so people from across Europe come here for a month of deep exploration of the four key elements of sustainability: technology, economy, spirituality (or world views) and the social dimension of sustainability.

I teach the economy module and, as ever, find myself divided between focusing on the specificity of creating and nurturing ecovillage-level economies or on looking more widely at the challenges and opportunities facing local economies in society at large. This time, as is generally the case, the predominant demand was for the latter. I find myself with increasing frequency pointing course participants to the Transition Town rather than the ecovillage model as the vehicle for their new-found enthusiasm.

I see ecovillages like Findhorn as having many parallels to monasteries. Does this sound sad and gloomy? This is not the way I experience it. Think of Iona and the other great Celtic monasteries created by Colomba, Brendan, Patrick and others. These were centres of light, dedicated to keeping alive the flames of learning and beauty during a dark age in European civilisation.

The role of ecovillages in the wider push towards sustainability is still unclear in this age when the traditional door to organic community development from the ground up is all but closed off. However, if our contribution is to be no more than as centres of deep experimentation, removing ourselves a little from the world in order to better be able to dream it anew, and then to manifest and communicate that vision through training, this is a lineage that I embrace with pride.

Jonathan Dawson is a sustainability educator based at the Findhorn Foundation in Scotland. He is seeking to weave some of the wisdom accrued in 20 years of working in Africa into more sustainable and joyful ways of living here in Europe. Jonathan is also a gardener and a story-teller and is President of the Global Ecovillage Network.
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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones