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Laurie Penny on New Girl: not so much a sitcom, more a new front in the war on twee

It's not technically impossible to fight patriarchy in a Hello Kitty thong.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable.

New Girl, Channel 4's flagship US import whose second episode aired last night, is not a sitcom so much as new front in the war on twee. The show stars every lonely child-man's fantasy indie girlfriend, Zooey Deschanel, as a hapless twenty-something who moves in with a group of, can you believe it, men, after breaking up with her boyfriend.

That's the plot. That's the whole of the plot. Cue a succession of lacklustre 20-minute riffs on the theme of boys and girls and how hilariously incompatible we are, during which Deschanel gabbles and twirls around with her candy-coloured skirts tucked into her knickers until female viewers with an ounce of self-respect get an overwhelming urge to rifle through our fix-up bags, find our sparkliest, prettiest make-up pencils, and push them firmly into the wet meat of our eyeballs.

The posters for the show depict Deschanel -- an adult woman whose real-life website is called "Hello Giggles" -- in a pastel tutu and a confused expression arriving in a packing crate, like a kitten waiting to meet her new owners. Treading the fine line between insulting and merely infuriating on dainty ballet pumps, New Girl was created by a woman and designed to appeal to women - Hollywood execs having finally realised that female viewers actually like to watch female leads with real personalities and real emotions.

Enter Jess, a character who seems to have been created, like the plot, by committee, specifically a committee of bored, sexist hipsters rummaging for inspiration in the reject bin of noughties pop culture.

Jess is the sort of manic-pixie-dream-cliche for whom words like 'kooky' and 'zany' were invented. She is precisely what mainstream culture believes a woman with 'personality' looks like: ram together some vintage bird-themed jewelry, wacky accessories, the sort of sunny disposition that wanders around singing little songs all the time, and an overplayed clumsiness - "oops, I fell off my heels!" - that, as several commentators have already noted, is the standard 'flaw' given to lady characters in a universe where women are required to have all the solid, three-dimensional weight of a cigarette paper - and voila, real female personality!

In its conviction that oversized glasses are an adequate substitute for actual character traits, New Girl is hardly guiltier of concessions in the war on twee than hundreds of Shoreditch teenagers. Jess is a two-dimensional caricature of the sort of girl-woman who, in real life, really does wear Hello Kitty thongs and kiddie clips in her hair and bakes endless cupcakes that don't even have any drugs in them.

I have met many iterations of 'that girl', and occasionally I have been her myself -- the girl who lisps and giggles as a way of making the men in the room feel better about the presence of a woman with a job and a mind of her own. When stereotypes are trotted out on television, sometimes we should ask ourselves what roles they play in real life.

It's not just Hollywood that's painfully uninterested in three-dimensional women with complex emotions. In a world where women and girls grow up negotiating a soup of stultifyingly gendered aesthetic cliche, sometimes the best way to tell the world you're hurting really is to cry theatrically and watch Dirty Dancing on repeat. So, we dumb down; we prattle when we could speak our minds; we play retro-cutesy as if to apologise for the modernity and maturity that so often terrifies the men in our lives.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable. The war on twee, however, is a much an aesthetic crusade as it is a feminist one -- and as long as lisping, kiddie-clips and drug-free cupcakes remain in vogue, I'll know which side I am on.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

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Could Labour lose the Oldham by-election?

Sources warn defeat is not unthinkable but the party's ground campaign believe they will hold on. 

As shadow cabinet members argue in public over Labour's position on Syria and John McDonnell defends his Mao moment, it has been easy to forget that the party next week faces its first election test since Jeremy Corbyn became leader. On paper, Oldham West and Royton should be a straightforward win. Michael Meacher, whose death last month triggered the by-election, held the seat with a majority of 14,738 just seven months ago. The party opted for an early pre-Christmas poll, giving second-placed Ukip less time to gain momentum, and selected the respected Oldham council leader Jim McMahon as its candidate. 

But in recent weeks Labour sources have become ever more anxious. Shadow cabinet members returning from campaigning report that Corbyn has gone down "very badly" with voters, with his original comments on shoot-to-kill particularly toxic. Most MPs expect the party's majority to lie within the 1,000-2,000 range. But one insider told me that the party's majority would likely fall into the hundreds ("I'd be thrilled with 2,000") and warned that defeat was far from unthinkable. The fear is that low turnout and defections to Ukip could allow the Farageists to sneak a win. MPs are further troubled by the likelihood that the contest will take place on the same day as the Syria vote (Thursday), which will badly divide Labour. 

The party's ground campaign, however, "aren't in panic mode", I'm told, with data showing them on course to hold the seat with a sharply reduced majority. As Tim noted in his recent report from the seat, unlike Heywood and Middleton, where Ukip finished just 617 votes behind Labour in a 2014 by-election, Oldham has a significant Asian population (accounting for 26.5 per cent of the total), which is largely hostile to Ukip and likely to remain loyal to Labour. 

Expectations are now so low that a win alone will be celebrated. But expect Corbyn's opponents to point out that working class Ukip voters were among the groups the Labour leader was supposed to attract. They are likely to credit McMahon with the victory and argue that the party held the seat in spite of Corbyn, rather than because of him. Ukip have sought to turn the contest into a referendum on the Labour leader's patriotism but McMahon replied: "My grandfather served in the army, my father and my partner’s fathers were in the Territorial Army. I raised money to restore my local cenotaph. On 18 December I will be going with pride to London to collect my OBE from the Queen and bring it back to Oldham as a local boy done good. If they want to pick a fight on patriotism, bring it on."  "If we had any other candidate we'd have been in enormous trouble," one shadow minister concluded. 

Of Corbyn, who cancelled a visit to the seat today, one source said: "I don't think Jeremy himself spends any time thinking about it, he doesn't think that electoral outcomes at this stage touch him somehow."  

George Eaton is political editor of the New Statesman.