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Laurie Penny on New Girl: not so much a sitcom, more a new front in the war on twee

It's not technically impossible to fight patriarchy in a Hello Kitty thong.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable.

New Girl, Channel 4's flagship US import whose second episode aired last night, is not a sitcom so much as new front in the war on twee. The show stars every lonely child-man's fantasy indie girlfriend, Zooey Deschanel, as a hapless twenty-something who moves in with a group of, can you believe it, men, after breaking up with her boyfriend.

That's the plot. That's the whole of the plot. Cue a succession of lacklustre 20-minute riffs on the theme of boys and girls and how hilariously incompatible we are, during which Deschanel gabbles and twirls around with her candy-coloured skirts tucked into her knickers until female viewers with an ounce of self-respect get an overwhelming urge to rifle through our fix-up bags, find our sparkliest, prettiest make-up pencils, and push them firmly into the wet meat of our eyeballs.

The posters for the show depict Deschanel -- an adult woman whose real-life website is called "Hello Giggles" -- in a pastel tutu and a confused expression arriving in a packing crate, like a kitten waiting to meet her new owners. Treading the fine line between insulting and merely infuriating on dainty ballet pumps, New Girl was created by a woman and designed to appeal to women - Hollywood execs having finally realised that female viewers actually like to watch female leads with real personalities and real emotions.

Enter Jess, a character who seems to have been created, like the plot, by committee, specifically a committee of bored, sexist hipsters rummaging for inspiration in the reject bin of noughties pop culture.

Jess is the sort of manic-pixie-dream-cliche for whom words like 'kooky' and 'zany' were invented. She is precisely what mainstream culture believes a woman with 'personality' looks like: ram together some vintage bird-themed jewelry, wacky accessories, the sort of sunny disposition that wanders around singing little songs all the time, and an overplayed clumsiness - "oops, I fell off my heels!" - that, as several commentators have already noted, is the standard 'flaw' given to lady characters in a universe where women are required to have all the solid, three-dimensional weight of a cigarette paper - and voila, real female personality!

In its conviction that oversized glasses are an adequate substitute for actual character traits, New Girl is hardly guiltier of concessions in the war on twee than hundreds of Shoreditch teenagers. Jess is a two-dimensional caricature of the sort of girl-woman who, in real life, really does wear Hello Kitty thongs and kiddie clips in her hair and bakes endless cupcakes that don't even have any drugs in them.

I have met many iterations of 'that girl', and occasionally I have been her myself -- the girl who lisps and giggles as a way of making the men in the room feel better about the presence of a woman with a job and a mind of her own. When stereotypes are trotted out on television, sometimes we should ask ourselves what roles they play in real life.

It's not just Hollywood that's painfully uninterested in three-dimensional women with complex emotions. In a world where women and girls grow up negotiating a soup of stultifyingly gendered aesthetic cliche, sometimes the best way to tell the world you're hurting really is to cry theatrically and watch Dirty Dancing on repeat. So, we dumb down; we prattle when we could speak our minds; we play retro-cutesy as if to apologise for the modernity and maturity that so often terrifies the men in our lives.

It's not technically impossible to fight patriarchy in a Hello Kitty thong, although it might be a little uncomfortable. The war on twee, however, is a much an aesthetic crusade as it is a feminist one -- and as long as lisping, kiddie-clips and drug-free cupcakes remain in vogue, I'll know which side I am on.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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