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The old protest playlist won’t do for the Spotify generation

Today's movements are marked by pluralism and a rejection of conventional politics and ideological conformity.

They say that if you want to understand a revolution, you have to listen to its music. Over the past year, as people's movements and student uprisings have swept through Europe and now America in response to the global crisis of capitalism, I have lost count of the number of grumbling articles by middle-aged, male columnists, complaining about the movement's lack of a defined soundtrack. There is no troubadour for this new, networked uprising, no Dylan or Billy Bragg for everyone to hum along to.

This is the charge being put to the protests that have sprung up in cities across the world following Occupy Wall Street: there is no defining ideology, no list of demands, so the movement must be inarticulate, and can be easily dismissed. If we don't know the song, how can we sing along? In fact, if you walk down to your nearest occupation - and as occupations are ongoing across the country, that should not be hard - you will find it full of music.

At the Occupy London protest on Ludgate Hill, I saw people playing reggae and jazz as occupiers of all ages huddled in sleeping bags, fighting off the wind chill under a giant banner reading "Capitalism Is Crisis".

In Liberty Plaza, at the Occupy Wall Street camp in the shadow of Manhattan's financial district, I saw the young unemployed from the Bronx clapping along to an impromptu string-and-woodwind band's rendition of Woodie Guthrie's "This Land Is Our Land", which segued without pause, and to much applause, into violent modern punk. Elsewhere, a boy of 17 with flowers in his hair sat, entirely unironically, bashing out the chords to Bob Dylan's "The Times, They Are a-Changin'" on a guitar with four strings left. Around him, a gang of union members, hippies and Wall Street workers sang along.

Not that young people aren't writing riot songs, too. Grime, rap and dubstep have been the soundtrack of the British student movements just as much as rousing traditional folk tunes. There is a sense of time speeding up, of a collision of possible futures. In his book Retromania, the music critic Simon Reynolds observes that the range and quantity of music easily accessible online or in digital format at any one moment gives a sense of all of pop history happening at once. People travel to their office jobs carrying pocket playlists stuffed with Sinatra, Shostakovitch and the Streets.

Vinyl vanguard

This new protest movement - organised online and drawing in interest groups from unions to militant student groups and angry individuals holding placards criticising health-care reform - gives a similar impression of every uprising happening at once. I was in Madrid as 60,000 people crammed into Puerta del Sol, and middle-aged women brandishing copies of communist newspapers marched with masked anarchists in black and young organisers from the ¡Democracia Real Ya! arm of the summer's 15M uprising.

There are too many different tunes being sung for one melody to be audible over the noise of marching feet. To the political old guard, it can seem that the normal progression of events has become jumbled. The troops of this new uprising have not waited for a defined ideology or specific list of demands. How could they? The problems they have come together to protest against are too great - the disintegration of representative democracy, cuts to welfare, housing, health care and education propping up the oligarchy of aggressive market finance.

What marks this form of social change is precisely its pluralism, its rejection of conventional politics, its abhorrence of ideological conformity. There is no role in this multivalent movement for one group to set the tune, and that baffles and disturbs the elite, who are behaving like a bunch of ageing rock fans being prised away from their dusty CD collections.

The problem is that a political class raised on vinyl and vanguardism is only now attempting to understand a political generation that has had its Spotify moment. Technology has enabled kinds of social change that can respond in a global way to international crises, and its playlist of demands is uncomfortably broad. But on the edge of hearing, out of this cacophony of struggle, a terrifying harmony is beginning to emerge.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 24 October 2011 issue of the New Statesman, The art of lying

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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