Laurie Penny: I’ve turned 25, but the world won’t let me be a grown-up

We are old enough and ugly enough to build a better future for ourselves.

It happens without warning. At some point between the first time you hear an ironic remix of the cartoon theme tunes of your childhood and the expiration of your Young Person's Railcard, you wake up one morning and something has changed. Under the puppy fat and pimples, your face has begun to emerge, and so has your future. You have become, however inadvertently, an adult.

By the time I finish this column, I will be 25 years old. Growing up is always an odd process, but since I graduated from university, it has become more convoluted than usual. For many people my age -- including most of my friends -- secure, meaningful employment, marriage and home ownership all seem as distant and unimaginable as they were when we sat our GCSEs.

While we've been finding our first wrinkles and filling out our first dole forms, all the normal things that were supposed to make up for theuncomfortable position of suddenly having to take care of oneself have been confiscated by the forces of world finance. Little lifelines like the Future Jobs Fund and the Education Maintenance Allowance have been cut to save costs, just as university fees have been trebled by an administration happy to hand billions in subsidies to the investment banks that created the crisis.

The impetus behind this year's uprisings in Egypt has been partly ascribed to the frustration of young adults unable to afford the transition into work, marriage and independence.

It's tempting to frame all this as a generation war, an immense and predictable kick-off between the baby boomers, who enjoyed every benefit that the postwar consensus brought its fortunate children, and Generation Y, the ragtag, loosely defined group of late-cold-war babies who are old enough to have been promised a future of permanent growth and young enough to have been shafted when that future failed to emerge. This interpretation is madly convenient for many who would prefer not to engage with the realities of geopolitics. It is also wrong.

It is wrong because it allows the enormous crisis of capital and democracy sweeping Europe, the US and the Middle East to be reconfigured as an intercontinental temper tantrum. With a bit of imagination, it's easy to see all the strikes, protests, riots and revolutions accompanying the disintegration of late capitalism as merely the international equivalent of a bedroom door slammed in fury -- a worldwide whine of: "It's not fair!"

In fact, it's a little more complicated than that. Property, privilege and profit are not the sole preserve of the "power generation" now easing its way into precarious retirement.

Disaster capitalism

There are baby boomers who have lived all their lives in poverty, and baby boomers who were marching, striking and fighting against the numbing tide of disaster capitalism when today's activists were still in nappies; just as there are members of Generation Y who'd take a Jack Wills hoodie and a job at Goldman Sachs over global revolution any day.

Something larger and far more frightening is going on. The struggle going on across the world is not between old and young, but between the possessed and the dispossessed -- most of whom just happen, like 52 per cent of the world's population, to be under the age of 30.

Three years ago, I turned 22 just as the world's stock markets were tumbling. Watching the news, I realised, like so many other middle-class young people in the west, that the future we had been promised would not be delivered after all, at least not without a fight that would finish far too late.

For many of us, it is already too late. Denied the trappings of adulthood, we grew up anyway, into unemployment, anger and disillusion, into a world that didn't want us.

When I was 22, I was angry. Now that I've been 25 for a whole ten minutes, I'm still angry, but I'm also hopeful. All around me, and across the world, people are organising, educating themselves, building new, alternative communities, joining resistance movements, and starting to talk about the possibility of a future that our parents never expected.

Fed up with waiting for a better future to be delivered, we have realised that we are old enough and ugly enough to build one for ourselves. It's not a generation war -- but the power generation has every reason to be frightened.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 03 October 2011 issue of the New Statesman, Which Tories is it ok to love?

Bennett Raglin / Getty
Show Hide image

How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones