Vajazzled and bemused: Laurie Penny on the latest bizarre trend

This latest trend shows that female sexual shame remains big business.

Just when you thought that there was nothing more you could do to make your genitals more acceptable to the opposite sex, along came "vajazzling". The term refers to the burgeoning celebrity craze for shaving, denuding and perfuming one's intimate area before applying gemstones in a variety of approved girly patterns. The end result resembles a raw chicken breast covered in glitter. As the name implies, this one is just for the girls - nobody, so far, has suggested that men's sexual equipment is unacceptable if it doesn't taste like cake and sparkle like a disco ball.

Surely it can't catch on. Surely, no matter how ludicrous, painful and expensive consumer culture's intervention in our sex lives becomes, nobody is disgusted enough by their own normal genitals that they would rather look like they've just been prepped for surgery by Dr Bling. Or are they?

Suddenly, my teenage friends are popping off to get vajazzled. During the biggest shake-up of higher education in generations, someone at the University of Liverpool advertised a vajazzling evening for female members of the student body who really want their STDs to sparkle. All of this is sold as a fun, pseudo-feminist "confidence boost", as if what women really need to empower themselves is not education and meaningful work, but genitals that resemble a traumatic, intimate accident in a Claire's accessories shop.

The beauty industry is constantly raising its already absurd standards for what constitutes an acceptable female body. Thirty years ago, plastic surgery was seen as the preserve of porn stars, actresses and the ultra-rich. Today, middle-class mums get their facial muscles frozen with botulinum toxin as casually as one might pick up a pint of milk on the school run; businesswomen take out loans for nose jobs and liposuction; and I can hardly turn around on public transport without seeing beaming adverts telling me how much happier and more confident I could be if only I paid a private surgeon to chop away at my healthy, living flesh.

All that glitters

Despite the downturn, 2010 was a record year for cosmetic surgery in Britain, including surgeries to help women's labia more closely resemble the plucked, blasted and sexless genitals of porn stars. Like vajazzling, labiaplasty is supposed to make one feel sexy but is a part of a creeping consumer war on sexual satisfaction.

What's most interesting about vajazzling is that it doesn't even pretend to have anything to do with pleasure. Most of the people I've spoken to who are attracted to women are bewildered by the idea of a vagina that looks like it's off to the Golden Globes without you. Vajazzling has nothing to do with sex and everything to do with the cruel logic of identikit, production-line womanhood, in which "fun" means slavish adherence to the joyless motifs of corporate pornography and "confidence" means submission to a species of surveillance whereby your nether regions are forcibly reshaped into a smile.

It's all about making us feel that women's bodies - which are supposed to smell, leak and grow hair - are shameful and need fixing. As long as the beauty and surgery industries remain profitable, female sexual shame will remain big business.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things .

This article first appeared in the 07 February 2011 issue of the New Statesman, The New Arab Revolt

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Is Yvette Cooper surging?

The bookmakers and Westminster are in a flurry. Is Yvette Cooper going to win after all? I'm not convinced. 

Is Yvette Cooper surging? The bookmakers have cut her odds, making her the second favourite after Jeremy Corbyn, and Westminster – and Labour more generally – is abuzz with chatter that it will be her, not Corbyn, who becomes leader on September 12. Are they right? A couple of thoughts:

I wouldn’t trust the bookmakers’ odds as far as I could throw them

When Jeremy Corbyn first entered the race his odds were at 100 to 1. When he secured the endorsement of Unite, Britain’s trade union, his odds were tied with Liz Kendall, who nobody – not even her closest allies – now believes will win the Labour leadership. When I first tipped the Islington North MP for the top job, his odds were still at 3 to 1.

Remember bookmakers aren’t trying to predict the future, they’re trying to turn a profit. (As are experienced betters – when Cooper’s odds were long, it was good sense to chuck some money on there, just to secure a win-win scenario. I wouldn’t be surprised if Burnham’s odds improve a bit as some people hedge for a surprise win for the shadow health secretary, too.)

I still don’t think that there is a plausible path to victory for Yvette Cooper

There is a lively debate playing out – much of it in on The Staggers – about which one of Cooper or Burnham is best-placed to stop Corbyn. Team Cooper say that their data shows that their candidate is the one to stop Corbyn. Team Burnham, unsurprisingly, say the reverse. But Team Kendall, the mayoral campaigns, and the Corbyn team also believe that it is Burnham, not Cooper, who can stop Corbyn.

They think that the shadow health secretary is a “bad bank”: full of second preferences for Corbyn. One senior Blairite, who loathes Burnham with a passion, told me that “only Andy can stop Corbyn, it’s as simple as that”.

I haven’t seen a complete breakdown of every CLP nomination – but I have seen around 40, and they support that argument. Luke Akehurst, a cheerleader for Cooper, published figures that support the “bad bank” theory as well.   Both YouGov polls show a larger pool of Corbyn second preferences among Burnham’s votes than Cooper’s.

But it doesn’t matter, because Andy Burnham can’t make the final round anyway

The “bad bank” row, while souring relations between Burnhamettes and Cooperinos even further, is interesting but academic.  Either Jeremy Corbyn will win outright or he will face Cooper in the final round. If Liz Kendall is eliminated, her second preferences will go to Cooper by an overwhelming margin.

Yes, large numbers of Kendall-supporting MPs are throwing their weight behind Burnham. But Kendall’s supporters are overwhelmingly giving their second preferences to Cooper regardless. My estimate, from both looking at CLP nominations and speaking to party members, is that around 80 to 90 per cent of Kendall’s second preferences will go to Cooper. Burnham’s gaffes – his “when it’s time” remark about Labour having a woman leader, that he appears to have a clapometer instead of a moral compass – have discredited him in him the eyes of many. While Burnham has shrunk, Cooper has grown. And for others, who can’t distinguish between Burnham and Cooper, they’d prefer to have “a crap woman rather than another crap man” in the words of one.

This holds even for Kendall backers who believe that Burnham is a bad bank. A repeated refrain from her supporters is that they simply couldn’t bring themselves to give Burnham their 2nd preference over Cooper. One senior insider, who has been telling his friends that they have to opt for Burnham over Cooper, told me that “faced with my own paper, I can’t vote for that man”.

Interventions from past leaders fall on deaf ears

A lot has happened to change the Labour party in recent years, but one often neglected aspect is this: the Labour right has lost two elections on the bounce. Yes, Ed Miliband may have rejected most of New Labour’s legacy and approach, but he was still a protégé of Gordon Brown and included figures like Rachel Reeves, Ed Balls and Jim Murphy in his shadow cabinet.  Yvette Cooper and Andy Burnham were senior figures during both defeats. And the same MPs who are now warning that Corbyn will doom the Labour Party to defeat were, just months ago, saying that Miliband was destined for Downing Street and only five years ago were saying that Gordon Brown was going to stay there.

Labour members don’t trust the press

A sizeable number of Labour party activists believe that the media is against them and will always have it in for them. They are not listening to articles about Jeremy Corbyn’s past associations or reading analyses of why Labour lost. Those big, gamechanging moments in the last month? Didn’t change anything.

100,000 people didn’t join the Labour party on deadline day to vote against Jeremy Corbyn

On the last day of registration, so many people tried to register to vote in the Labour leadership election that they broke the website. They weren’t doing so on the off-chance that the day after, Yvette Cooper would deliver the speech of her life. Yes, some of those sign-ups were duplicates, and 3,000 of them have been “purged”.  That still leaves an overwhelmingly large number of sign-ups who are going to go for Corbyn.

It doesn’t look as if anyone is turning off Corbyn

Yes, Sky News’ self-selecting poll is not representative of anything other than enthusiasm. But, equally, if Yvette Cooper is really going to beat Jeremy Corbyn, surely, surely, she wouldn’t be in third place behind Liz Kendall according to Sky’s post-debate poll. Surely she wouldn’t have been the winner according to just 6.1 per cent of viewers against Corbyn’s 80.7 per cent. 

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.