Laurie Penny

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The sexy way to die

The capitalist delusions of Breast Cancer Awareness Month.

A sickly pink rash has descended on the high street. Everywhere, push-up bras, patterned T-shirts and packets of crisps are festooned with rosy ribbons, drenched in sugary schmaltz, branded with the ubiquitous signifiers of slightly sexist sentiment disguised as popular altruism. That's right, it's Breast Cancer Awareness Month again. Buy these pink pants and you, too, can stand up to cancer -- sexy, flirty, naughty cancer.

Every October, hundreds of charities and businesses across the world compete to bounce on the breast cancer bandwagon, "raising awareness" of the disease with a series of perky pink products and a gamut of increasingly demeaning stunts. This year, the standard ladies' fun run in pink T-shirts isn't enough, so celebrities are lining up to join sponsored stumblers in stiletto heels, the idea presumably being that the best way to inform the public about cancer of the breasts is to make a complete tit of oneself.

Tight profit

Meanwhile, thousands of female social networkers have been encouraged to update their Facebook profiles with cryptic messages telling their friends where they "like it": on the bed, on the floor, or possibly on the back seat of their brother's best friend's Ford Focus. This isn't the first time a frisky Facebook meme has used breast cancer "awareness" as an excuse to drum up a little profitable exhibitionism.

In January, women across the world confided the colour of their underwear, apparently in the belief that playing along with yet another self-objectification fad might, in some arcane way, help the dying.

“Cancer is not pretty. It's not pink. And it's definitely not flirty," wrote Susan Niebur in a letter to Salon magazine this month. "It's a deadly, bloody, nasty disease, and it's killing me. Don't play games while I die." Many breast cancer patients and survivors and family members of sufferers have begun to take a stand against demeaning campaigns wthat seem to infer that breast cancer is serious not because it kills women, but because it threatens our uninterrupted enjoyment of lovely, bouncy, sexy boobies.

The products range from the cheesy to the downright threatening. One men's shirt sold in the UK warns women: "Check your boobs -- or I will". In the US, the infamous "Save Second Base" campaign has organised tight T-shirt contests for breast cancer -- which, quite apart from being a staggering feat of point-omission, is in poor taste, considering just how many women have lost breasts to the disease.

All of this turns a profit for companies, while portraying breast cancer as a species of sexy lifestyle choice. In Breast Cancer Awareness Land, popular piety and the mawkishly totemic ribbons and bracelets of charitable one-upmanship combine with a rose-tinted refusal to acknowledge that, under our perky, plasticised, sexually performative exteriors, women have bodies that sicken, age and die.

All of this would be rather more excusable if the annual avalanche of pink garbage could be proved conclusively to be saving lives. Unfortunately, buying products with a pink-ribbon logo does not necessarily correlate with more money for research and treatment, as it is difficult to attach a tangible value to much of the corporate "sponsorship" of breast cancer charities. In some cases, moreover, companies have begun to engage with "think pink" rhetoric while making no effort to stop selling goods that may have contributed to the rise in breast cancer rates. It's a process known as "pinkwashing".

Shop till you drop

Uncomfortable as it is to admit it, the breast cancer awareness industry has become a gruesome global rehearsal of the collective capitalist fantasy that if we just shop hard enough, if we just buy enough junk, if we objectify women consistently enough, we can even prevent death.

It is perhaps understandable that cancer patients and their families should seek out a diverting routine of awareness-raising as a way of giving meaning to the prospect of what Susan Sontag aptly called "an offensively meaningless event". Yet big business is rather too content to cash in on the impulse. An event that sought to publicise an underdiscussed illness is now a multimillion-dollar scramble by commercial firms to turn grief and suffering into a cheerily homogeneous public experience -- one that can be monetised and, in the process, emotionally neutralised. The facts of cancer have nothing to do with shopping, or stripping, or sexy stunts.

And until we have boring, unsexy things such as properly financed health care and a government that isn't determined to drain away science funding, this sugary-pink, boob-bouncing carnival of concerned consumerism will remain worse than useless.

59 comments

PhilDuval's picture

How about we ask ourselves why we are living in the midst of a cancer epedemic? Rates of cancer have soared across guess where? the most developed nations - those nations whose environments are full of noxious chemicals. Consider this piece from Patrick Garner:

''According to Dr. Samuel Epstein - an emeritus professor at the University of Illinois School of Public Health - the three main reasons for such dramatic increases in cancer are components in our consumer products‚ carcinogens in our prescription drugs and chemicals in our work environments. These three factors are directly linked to the out-of-control capitalist structure of the United States.

Private corporations want maximum profits‚ regardless of whether or not their products kill the consumer.

The meat industry implants sex hormones in its animals to make them as obese as possible.

When we eat meat produced by these companies‚ we also eat residual hormones that have been proven to cause reproductive cancers in men and women and leukemia in children.

Milk is also highly contaminated because dairy cows are injected with the Bovine Growth Hormone. The hormone can cause breast‚ prostate and colon cancer in humans.

Non-food products like talcum powder‚ deodorizers and lawn pesticides have been proven to be carcinogenic. Those products are still marketed to us because the corporations producing them are making a profit.

If you think our government has serious safeguards in place to protect us from buying these dangerous products‚ you are wrong.

Our senators are little more than a gaggle of wimps bullied by the ruling class‚ dependent on corporations for campaign funds.

Cancer rates are especially high for those who are prescribed Ritalin and oral contraception. These drugs could be made safer‚ but that might affect the profit margin.

What's especially sad about prescription drugs is our tax money pays for the research‚ then the contracts are given to corporations to market the drugs at 50 times what they cost to produce‚ so the consumer is paying twice.

Corporate media has claimed many times that Saddam Hussein killed his own people with chemical weapons - weapons the Reagan administration gave or sold to him.

What corporate media doesn't tell you is America's industrial plants and factories are laden with cancer-causing pollutants that could easily be cleaned up. That could affect profits‚ though‚ so it isn't done.

Therefore‚ our government is allowing our corporations to kill working Americans so those at the top can earn more money.

While our government may not be helping us fight the winnable war on cancer‚ there are many steps Americans can take to make their lives safer.''

jie4v7i14's picture

Alex, for christs sake, I was on about the rocketing levels of cancer with under 40s, let alone the rocketing levels of childhood leukemia, which symptoms are specific, 2010 or 1910, for gawds sakes.

jie4v7i14's picture

Stop messing around, if you have a problem with your own womanhood, visit the lady of the lake to give you advice, in this part of wales,
http://upload.wikimedia.org/wikipedia/commons/8/8e/Llyn_y_Fan_Fach_(1323880330).jpg

jie4v7i14's picture

try again,

http://upload.wikimedia.org/wikipedia/commons/8/8e/Llyn_y_Fan_Fach_(1323880330).jpg

jie4v7i14's picture

More Llyn y Fan Fach, and all things girlie,
http://www.youtube.com/watch?v=z_BSfkTFQ4M

jie4v7i14's picture

lads, with balls,
http://www.youtube.com/watch?v=2BgZCmB6iZY

Luddite's picture

The capitalist delusions of Breast Cancer Awareness Month. Breast Cancer steals daughters from fathers, sisters from brothers, wives form husbands. What is the point of this pathetic article you pathetic little girl. More money is spent on breast cancer treatment and research then any other cancer.

Stuart Eels's picture

Laurie Penny is aiming her guns at the wrong targets on this one. We've all, as we've grown older lost family member to one sort of cancer or other.

When the Gym I go to holds it's pink week, I will wear my pink t-shirts and get sponsorship for cancer research. Is she saying we shouldn't do that, I can't see the Tories putting in extra funding to replace funds raised by us.

Please don't forget that November is Movember month and it's not far away. It's organised to fund Prostate Cancer research through The Movember Foundation.

All you've got to do is grow a moustache in November and get sponsorship on it.

Do it, it will keep your lip warm in winter.

~swinton's picture

You make so many good points, Laurie, I wish you could ease off on the stroppy sixth form activist delivery. You've got the Twitterati's interest. You can afford to imbue your writing with some more authority and thoughtfulness, now.

As someone who used to work in the charity sector, I found myself nodding in agreement almost all the way through this article. One of the reasons I got out was a growing sense that corrosive marketing and business thinking was seeping into every aspect of our work. Commodifying women's bodies is a function of consumer capitalism. We were told repeatedly by the money people that if it brought in revenue, it was good no mattr what the side effects.

There were other values in charity work when I started in the 70s. Supporting communities, the vulnerable. A sense that social solidarity was a good thing in itself. These old fashioned ideas are only upheld by the less market-oriented church based organisations.

Here's a quiet protest for anyone who really wants to let Cameron and Clegg know how vigorously they can fuck themselves and their Big Society scam. Want to donate a couple of hundred quid to a good cause? Find a church hospice that still runs jumble sales... (which have been a way that people on low incomes have afforded clothes and cheap entertainment for decades. A fund raising activity shunned by high street charities, that are now run by burned-out Bhs execs and people who couldn't quite cut it in advertising).

jie4v7i14's picture

Stanley Kubrick, a filmatic visionary in his time, I can feel it, Dave, said HAL,
http://www.youtube.com/watch?v=85wCw3ArNhs

jie4v7i14's picture

Agree with Daniele - there is an unhealthy charity industry in this country, where some directors of are paid ludicrous amounts, all in the name of charity! My behind!

And we have got another load coming up with the darlings of the beeb giving us another dose of that bleeding Pugsy Bear character. These beeb types are only doing it to keep in with their career with the beeb, clique-like. Makes me puke.

And wonder how much Pugsy will raise this year with what is going on? As they say, charity begins at home, and look at what will happen to Gideons poor in this country - hammered and sent from pillar to post around the country. They must think we are bluddy thick - brits have only so much patience to spare, more like.

In_Negative's picture

I believe the 'meme' is another of Dawkins' irritating marks on the world. I think it's representative of a transmittable complex of ideas, signs, rituals etc. A unit by which ideas are passed from one mind to another. On the internet it tends to mean 'something lots of people have started doing/taking an interest in'. A contagious idea.

One might say contemporary western culture is experiencing meme-cancer.

triedeinsursE's picture

Phil do you normally copy and paste from westerncourier ? Have you anything of your own to contribute?

Michelle's picture

Laurie, I think you're great and I'm glad you're around, but I'm not sure I agree with you fully on this one. Yes, the 'Check your boobs - or I will' nonsense is insulting, and the 'Like it' game on Facebook is tasteless...

But - sometimes, a breast is just a breast - like it or not. Breast tissue is as good as any other body tissue as far as cancer is concerned, and yes, women have breasts! So if this type of cancer kills (mainly) women every year, and it develops in their breasts, what are we supposed to do? Tell women to check their feet for breast cancer for fear of emphasising the fact that females actually have breasts, or in case it reminds people that men (yes and women) can find breasts sexually attractive?

If these campaigns encourage people to think about checking their breasts, and the thousands of pounds raised from such events go towards paying cancer researchers and clinical trials, I don't think we should shy away from them. I'm happy to put up with annoying status's on Facebook for such a cause - let's face it, we see enough of them when we log in anyway, with or without this.

Cancer doesn't discriminate so why should we? Sometimes it's almost as though you're the one sexualising such things.

catherine bowers's picture

brilliant article - i live with it and i'm sick of people thinking i should be grateful for all this pinkwashing. You've never had an inappropriate gift until someone gives you pink soap shaped like a breast implant. Get out there and campaign to save the nhs, that's what will help you. and get angry, far healthier - www.anangrywomansguidetolivingwiththebigc.blogspot.com

Simon Festing's picture

Well said Anthony - this is the point I was making in my comment of 22nd October. There is nothing like enough comment on the gross inbalance in respources/attitudes with regard to femail/male health issues.

Daniele1's picture

Nobody is actually questioning the concept of charity at all for such an important problem.
As a rule, I never give money to "home charities". I reserve the few pennies I have to world wide charities, environmental like Greenpeace or charities which fight against poverty in the world. I cannot see why, after I have paid my taxes, I am expected to give more money for things that my taxes are precisely for. Furthermore I actually think that it is counter productive to give for cancer research, children hospitals etc..The government most definitely relies on the public to provide for such causes through charity and I believe that the more YOU give, the less the government feels compelled to provide adequate resources for these services/problems.It is some kind of moral blackmail which I refuse to give into.
Despite the economic crisis, this country is STILL the fourth richest in the world. Come on! surely our taxes can pay for hospitals, research etc.. It would be better to spend energy lobbying the government and running campaigns for more funding than to sell pink things on street corners. I agree with Laurie, this kind of charity campaigns is taking the piss quite frankly,. It is demeaning and I would guess bring very little money.
What we need is a country wide campaign to tell the government what we want them to do with our taxes ie.we don't want our taxes to go to a new Trident program or start wars around the world. We want our taxes to go to our welfare as a nation , for example to cancer research. I have just heard of a sate of the Arts cancer research establishment doubling up as a cancer hospital, of all places, in Portugal.It looked amazing. How can Portugal, which was nearly declared bankrupt a few months ago, can afford such facilities and we can't??
Again great article, Laurie. These charity campaigns drive me up the wall too.

stuart's picture

i have just read this article by laurie penny,and this is such as sensitive topic ,but one thing i do know is everytime you walk down the street say when you go out shopping,everybody you see has got some kinda tradegy going on within there family circle and sadly cancer seems to be the main disease that strikes many folk of all ages whether young or old.

In_Negative's picture

For all cancer's bad press, you have to admit that a disease that is essentially a misbehaviour at the celluar level does have a certain charm. A disease that causes cells to lose respect for their usual encoded boundaries and spread out beyond their limits, even into unrelated tissues. Metastasis amid stasis.

It has a greater aesthetic charm than the sort of intellectual retardation required to create and motivate the perky pink party described above. Still, if they ain't dressed in tight Ts and stumblin down the street in stilettos, then I have to listen to em prattlin about nothin in bars.

Hannah's picture

I knew there was a reason all that was starting to just seem creepy...

Soooo shared to facebook.

silvertribe.links's picture

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silvertribe.links's picture

Turquoise Jewelry

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Barny's picture

Another great piece Laurie. The key para for me is, 'Uncomfortable as it is to admit it, the breast cancer awareness industry has become a gruesome global rehearsal of the collective capitalist fantasy that if we just shop hard enough, if we just buy enough junk, if we objectify women consistently enough, we can even prevent death.'.

The sorry fact here is that the likes of Sam and Buckskins think this is okay.

Clem the Gem's picture

My mother has survived two bouts of breast cancer, and is now thankfully in full remission. My Uncle died of a brain tumour. I smoke and drink, so I guess I am pretty high-risk.
What most helped my mother was not an awareness month, tight T-shirts or any of the commercialisation that Laurie is (rightfully) complaining about, but her local NHS staff, and MacMillan Nurses. MacMillan Cancer Relief covers all cancers, even the unsexy ones that don't make great adds, or sell T-shirts in M&S.
And we all pay for the NHS through taxes (unless you are Philip Green)
Outside of the comfortable west, more people die from dirty water, and lack of sanitation (42,00 per week), but I doubt we will ever see Claudia Schiffer opening a sewer with Lady GaGa...
http://clemthegem.wordpress.com/

earwicga's picture

Bloody brilliant article Laurie!

I'd like to recommend Barbara Ehrenreich's work on 'pink-washing'.

VickyMD's picture

I think this is a great article, whilst I am the "grassroot" fundraisers are doing it for all the right reasons I find the way the commercial sector has jumped on the pink bandwagon distasteful - t-shirts, bras and as I previously read here stickers on bikes?

Would this sector be quite so keen to get support a "brown bowel cancer" campaign, for example.

Unfortunately, I think a lot of the big company stuff is to tick a box on their corporate responsibility checklist.

notpilgrim's picture

My mother survived breast cancer when I was in my late teens. No, it wasn't pretty. The flood of pink products came later. Thanks for writing this respectful piece.

Lox's picture

@PhilDuval, I guess the reason why cancer is a more common cause of death in wealthy countries might be...
If you live in a developed country you're less likely to die of an easily preventable disease, a housefire caused by dodgy wiring, a traffic accident caused by a badly maintained bus...you see the point I'm making.
I'd take a lot of the cancer scare story stuff with a pinch of salt (not too much, though: it's toxic). If you dose a lab rat with too much of anything-benzene, vitamin C, goat's milk, burnt toast, whatever-yes, it's more likely to get cancer. You can then extrapolate the results to give a statistically accurate but ultimately meaningless increase in the probability of getting cancer from exposure to far smaller amounts of whatever it is. Talc is potentially carcenogenic in the same way any fine insoluble powder is: if you get some lodged in your lung, then it could be the site for a tumour in future.
Tax money does not pay for drug research-certainly not in the UK.

I'm not disagreeing with you for the sake of it, or to push some ideological viewpoint: but-as a former research scientist-I know that data can be manipulated to prove a whole range of theories, but not necessarily the truth.

Jack's picture

Awesome article, am linking people to it!

(Though note - "breast cancer is serious not because it kills women" - women are not the only victims of breast cancer :S)

Mrs.Josephine Hyde-Hartley's picture

Some of the more stupid marketing techniques might have a lot to do with this herd thing..women and children are often treated as if part of some agricultural scene I've noticed..ideas like herd immunity or even perhaps the idea of a householding husband itself may originate from traditional smallholding farming practices. And let's face it people do seem to love to act like sheep whilst bleating on about doing the right thing.
I tend to agree with marimo above. One wonders what colour ribbon a bowel cancer awareness event should warrant? But anyway what's this word meme mean when it's at home ie here in the UK? Isn't it the French word for self?

Lisa Ansell's picture

When my foster mother got breast cancer, I repeated the mantras about positive thinking- blah blah.

She looked at me- and said 'If I die it wont be because I didnt think positively enough, and it wont be because someone didnt wear a bloody ribbon'.

The whole industry around 'cancer awareness' - in fact awareness of a multitude of issues have been lost under people being told that if they click a grain of rice on a site, or add a 'twibbon' to their twitter profile, get their tits out and do a charity walk in heels...they are doing something.

And while everyone thinks they are doing something- science funding, health funding, and social policy push us further and further away from actually doing something.

But its alright cos I can upload a picture of my tits, or tell everyone 'where I like it', and buy a pink ribbon.

G's picture

My new bike had a little breast cancer awareness ribbon sticker on it. It was a little sticker, with a pink ribbon on it, saying 'Breast Cancer Awareness' - and I thought 'what the fuck?' peeled it off, and threw it away. So I'm not quite sure how much use that was to anybody. And I'm absolutely sure that neither do the people who dream up such wastes of their time.

Don't get me started about people running around in bras and stilettos.

And the biggest question is, when the pinkness has become so pervasive (and I think the last couple of months have seen it increase a lot in the UK) - how do we resist it, have meaningful actions and conversations over cancer, and most importantly, help prevent it?

jie4v7i14's picture

The prevellance of strontium 90 in the environment due to the start of nuclear bomb testing in 1945 may have had a hand in a, it seems, cancer epidemic in recent decades. But the-powers-to-be won't actually say it is so due, obviously.

Strontium 90 explanation here, during this video, fast-forward link for you,
http://www.youtube.com/watch?v=8yq5XoCFx0M#t=2m35s

Simon Festing's picture

Laurie Penny complains of sexist sentiment disguised as altruism. She informs us of the reality that "women have bodies that sicken, age and die". Strangely enough, so do men. The difference is, of course, there are no high profile campaigns of this nature to promote awareness of men's health issues, and not the same amount of research and development into, for example male cancers, despite the fact that more men apparently die from prostate cancer than do women of cancer of the cervix. Someone who recently attempted to get such an awareness campaign off the ground reported that he faced opposition from various women's groups.

We are informed that recent studies show Britain spends nine times as much on women's health than on men's, which if correct is a scandal, and a subject which, due to it's political incorrectness, is rarely discussed. When complaining about the Breast Campaign Penny should be mindful of, for example, the screening that is available for women's cancers and the absence of similar screening for male cancers, and think about the sexism that this demonstrates rather than any apparent sexism within the campaign she discusses. Given the huge inequality in healthcare, and given Laurie Penny's dislike of the Breast Cancer campaign, may I suggest that she devotes some time and energy on behalf of male health issues, in the interests of equality?

Tonya's picture

I too, think October is pink overload.Everyone has a good time and feels good about raising money but what about us poor bald cancer sufferers hiding at home?Raising money for"research"etc.is very hairy fairy.The treatment for breast cancer is still barbaric and the chemo ruthless-not much has changed.I suppose the recent anti cancer drugs such as tamoxifen help us but oh the side effects.So where is all this money going?How about giving direct help to us poor buggers who have to shell out a fortune for mastectomy bras and wigs!

Assia W.'s picture

On behalf of my friend ??, ( whom you have for some bizarre, unexplained reason simply banned from commenting here in a terribly rude fashion)I'd like to say :

Ouch, What a scathing attack on just one of the numerous ways of raising money for Breast Cancer, Laurie.
Unlike you, I doubt very much that the actual Cancer charities are complaining. As long as money is being raised, who cares? I think that should be the real priority here.

Alex's picture

Lox, on top of that, cancer rates will have increased due an aging population, and because of an improved ability to detect cancer.

JQ's picture

Interesting, but the whole argument essentially rests on whether or not the stunts do raise money for cancer charities or save lives. However tasteless you may find these campaigns, if the net result is that they save lives, surely it is better than not saving lives?

Do you have evidence that this: "buying products with a pink-ribbon logo does not necessarily correlate with more money for research and treatment, as it is difficult to attach a tangible value to much of the corporate "sponsorship" of breast cancer charities" is true?

I'm not disagreeing, just curious as to whether or not this has been proven to be the case.

triedeinsursE's picture

@Barny.

" if we just buy enough junk, if we objectify women consistently enough, we can even prevent death.

The sorry fact here is that the likes of Sam and Buckskins think this is okay"

Help me out Barny. Where did we say any such thing?

Sam's picture

I think it's just as tasteless to use methods for raising awareness for cancer as a stick to beat capitalism with.

Silkyfish's picture

"When the Gym I go to holds it's pink week, I will wear my pink t-shirts and get sponsorship for cancer research. Is she saying we shouldn't do that, I can't see the Tories putting in extra funding to replace funds raised by us."...
Isn't this precisely the problem? I have no objection to raising awareness and funds for charity, but to leave such large swathes of the charity sector to the whims of corporate popularity rather ignores lesser known or less "socially acceptable" campaigns (do let me know where I can get one of those brown ribbons from). A proper regime of health and science funding in the UK (taking funds from, say, our ridiculously over inflated defence budget) would avert the need for much of the reliance placed on these sorts of corporate-backed campaigns, which represent some of the least tasteful aspects of so called philanthrocapitalism. As for the facebook "awareness" campaigns, not only are these frequently undirected at the cause in hand (I like it on the sofa? Yes, a serious and debilitating disease is the first thing that springs to mind), they lack even the benefit of generating funding, and frankly cause more irritation than benefit.

Anthony Hall's picture

Excellent article and well researched. Thank you.

As a socialist and therefore an egalitarian, I often find myself sickened by this cheap and tacky bandwagon surrounding Breast cancer. In part because anyone would think its the only cancer that affects anyone. Whilst I'm aware that it also affects a small number of men, I would welcome half the publicity surrounding Breast cancer to be given to testicular and prostate cancer too. After all, both genders face terrible, life threatening variations of cancer. To me the most tacky aspect of the 'pink campaign' is its utter failure to address male cancers too.

welshbloke29@hotmail.com's picture

Superb article, Laurie. Good to see an importnat example of a less domminant discourse emerging in the (sadly not quite) mainstream media.

For those of you that are interested (and wish to have their horizons broadened through a very well researched book) check out Barbara Ehrenriech's, 'Smile or Die'. She was her self diagnosed with breast cancer so she has a good idea of what she is talking and this book is a scathing (and entertaiing) critique on the toxic culture of 'positive thinking'.

Again, excellent stuff stuff Laurie

Assia W.'s picture

Ouch, what a scathing attack on only one of the numerous ways of raising money for cancer charities, Laurie!
Unlike you I think very few charities out there will be complaining - those pink ribbons do raise money!

Hayley Stevens's picture

I wrote a bit about this when the whole "I like it" meme started on facebook. I just find it tasteless, not only for women, but for men who get breast cancer too.

Greg Dyke's picture

People are so gullible. I saw an article opining that cancer could not be found in the eighteen year old mummies that had bilharzia, dental caries and a multitude of parasites that would shame the parasites attached to the UK. tax payer. Incidnetally good old fashion heart disease of the said tax payer maybe induced by tax payer is by far the most common cause of death, as a child of six would guess!

Simon's picture

There are quite a few times that reading Laurie's articles on here make throw my hands up in celebration, with a 'that's what i was thinking' this was one of those articles. Then in my facebook inbox i found this invite from my former local in Nottingham http://www.facebook.com/?ref=home#!/event.php?eid=162848337073803&index=1. A topless quiz night for breast cancer, well done for producing a perfect illustration of the point.

triedeinsursE's picture

If I were to get cancer of the dick, I wouldn’t care if guys started running around with blue ribbons on their peckers whilst peekin outta their Speedo’s. If Laurie were to get breast cancer, and I honestly hope to God she never does, how pissed would she be about how the money for a possible cure was being raised? If females wish to strut around in stiletto heels showing off their tits..guess what? That’s an attention getter. If it’s not unkind or cruel who gives a f@ck how the funds are raised to rid the world of this killer disease.

Warrior Mom's picture

Yes, there is an overload of pink but on some level I am grateful that it has gotten to where it is so pervasive we complain. I was diagnosed with stage iv, 18 months ago. I get aggravated by the over commercialization of the month but real money is raised and maybe, just maybe, a few people who wouldn't have gotten checked, do. It is time to change the conversation from awareness to education, to cure and to prevention but let's not downplay the role pinktober has played in raising money and establishing programs.

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