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Laurie Penny on Tony Blair's The Journey: Bring the political classes to book

Moving Tony Blair's autobiography in bookshops shows that young people are not willing to be sold the wrong story.

In bookshops up and down the country, a new kind of literary movement is taking place. Hundreds of young protesters are strolling in to stores and quietly moving copies of Tony Blair's autobiography from the display stacks on to shelves devoted to mystery and crime fiction. Blair's smug visage on the dust jacket of A Journey is of a man who knows that the public is finally buying his side of the story, at least technically speaking. By placing that creepy grin firmly underneath a big sign that says "Crime", these guerrilla librarians are trying to make sure that people know what they're getting into.

It's this sort of thing that gives me hope for my generation. The protest group, which coalesced spontaneously online, is polite to the point of self-parody. A serious and energetic discussion is taking place on the group's Facebook page about whether or not the demonstration will overly inconvenience hard-working bookshop employees.

Waterloo sunset

While they're about it, there are a few more political tomes that could do with a little reshelving: Phillip Blond's Red Tory, for example, would fit well in the folklore and fantasy section. Behind the cheeky rag-week japery, however, is a nuanced message about political narrative and how it is deployed.

The public outrage that has accompanied Blair's book-signings - with shoes and eggs flung at the former premier in Dublin early this month - is no longer really about Blair himself. It's not even wholly about the hundreds of thousands of civilians killed in Iraq since 2003 and in Afghanistan since 2001. Ultimately, this is about us - about the generation that came to political awareness in the earliest years of the 21st century and the stories we tell ourselves about neoliberalism, globalisation and the articulation of politics.

The years of Anglo-American warmongering that followed September 2001 shaped my awareness of government and its role. Still far too young to vote, I skipped school to travel to London to protest against the proposed invasion of Iraq in early 2003, shinning up some traffic lights to watch a seething swell of human outrage shuffle politely along Waterloo Bridge to say firmly and definitively: "Not in our name." Weeks later, we went to war anyway and it was in our names. The memory of that betrayal hasn't faded.

It was a defining political moment for those of us who gained language after the fall of the Berlin Wall, after what Francis Fukuyama prosaically called "the end of history". Unlike previous cohorts, we did not grow up with any variant of socialism as an implicit alternative to public policy.Instead, we had the monolithic, cartoonish neoliberalism of the Blair years.

It came as a painful shock when we suddenly learned that neoconservative narratives don't have to be true or even convincing for the public to swallow them: they just have to tell a strong story.

More protests are planned for every leg of Blair's book tour, but our rage at Blair is partly angry embarrassment at ourselves for buying his story the first time round. We are justly furious at the public and parliamentary consensus of 2003 for accepting a simple children's fairy tale of international politics, with goodies and baddies who need to be dealt with. The trouble is that it's happening again - this time with Tory economic policy.

Little by little, David Cameron's simple story about the unavoidability of public spending cuts and the importance of sharing the pain equally between single mothers and the long-term sick is gaining public credence.

Cry wolf

The fable that Britain has been living beyond its means and now needs to cut back is being swallowed, just as the simple story about weapons of mass destruction in Iraq was swallowed in 2003. Nobody is really convinced - but this is the narrative that the public has started to accept, suspending its disbelief yet again, instead of considering that the government might not have the best interests of the people at heart.

That the leering Aesop of neoliberal contumacy - Tony Blair himself - comes out in cheery support of Cameron's economic policies in the pages
of A Journey should alert us that we are being spun another dodgy story with the potential to shatter lives.

The only proper response to these brutally cartoonish versions of events is to keep moving the suspicious stories to the right part of the bookshop. It's a habit that needs to be preserved. Even at the height of our dissidence, my generation will never be the type to burn books. We will, however, wilfully and deliberately recategorise them, especially when we feel we're being sold the wrong story.

Laurie Penny's column appears weekly in the New Statesman magazine.

Laurie Penny is a contributing editor to the New Statesman. She is the author of five books, most recently Unspeakable Things.

This article first appeared in the 13 September 2010 issue of the New Statesman, France turns right

Coders for Corbyn
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Can emojis win elections?

Jeremy Corbyn has claimed his campaign's use of technology would be the "path to victory" in 2020. But can emojis play a meaningful part? 

When photographic campaign badges were first unleashed in 1860, a Facebook commenter posted on Abraham Lincoln’s wall: “What is this? Today’s youth are doomed” and then, a moment later, “You call this news?”*

It might be tempting to react in a similar way to the fact that Jeremy Corbyn emoji – or rather, Jeremoji – are now a thing. Small digital stickers of the flat-capped Labour leader expressing joy and sadness might seem like the End Of Serious Political Campaigning As We Know It, but are they really that different from the multitude of deft and daft political campaign buttons throughout history?

Well, yes. Because there will be a marrow.

Beyond the marrow, however, Jeremoji aren’t actually that revolutionary. Before Kim Kardashian crashed the App Store with the 9,000 downloads a second of her Kimoji in December 2015, we here at the New Statesman created a much-needed Yvette Cooper emoji. Around the same time, Bernie Sanders supporters released BerniemojiThe slightly-less pleasing to the ear Hillarymoji were also unveiled by Hillary Clinton campaigners two months ago, though none of these apps were officially endorsed by their respective candidates.

“We’re not affiliated, we’re totally independent,” says Gregory Dash from Coders for Corbyn, the group behind Jeremoji, and a wider online volunteer toolkit for Corbyn supporters. “A lot of us have social links with the campaign and we ran ideas past them and got feedback but as an organisation we’re totally independent and all volunteers.”

Dash reveals that a variety of professional and amateur artists contributed to the emoji and that unfortunately, as the marrow design is currently being finalised, it won’t be in the first version of the app. Once the app has been approved by Google Play and the App Store, it should be available to the public in the coming weeks.

“Mainly they’re just fun but we’re also hoping we’ll be able to communicate some of the main message of Jeremy’s campaign,” says Dash.

But are Dash and other developers misguided in their attempts to promote sexagenarian politicians via a communication tool favoured by teens? Hillary Clinton has already been mocked for her attempts to capture the youth vote via memes, and has proven on multiple occasions that trying to be “down with the kids” can backfire. Corbyn’s own digital manifesto was met with scorn by some yesterday.

“To be very honest, the emojis are pretty cringy,” says Max Rutter, a 17-year-old from Oxford. “I know that they are targeted towards teens but politics isn't something most teens talk about on social media, and these emojis could only be used in a political conversation. Corbyn doesn't need emojis to get teens on his side, he just needs to stick to his guns and keep telling it like it is.”

A 2013 London School of Economics study on Youth Participation In Democratic Life supports Max’s assertions. The final report found that although in theory young people wanted politicians to use social media more, in practice it led to more negative perceptions of politicians and “an increased perception of the gap between political elites and the young.” Moreover, teens exposed to a social media campaign were less likely to vote than those who only received political flyers.

Jeremoji, then, may not ultimately capture the youth vote, and nor are they likely to make lifelong Conservatives pause and say, “On second thoughts, yes. This Corbyn chap is the man for me.” So what will they achieve?

“We’re hoping to do some emojis around Corbyn’s ten pledges and allow people to share them that way,” says Dash. The app already contains emojis affiliated with the Orgreave Truth and Justice Campaign, a society seeking justice for miners after the Battle of Orgreave in June 1984. Dash also hopes to get emojis supporting the No More Blacklisting campaign and Save Our Steel.

“We want to have it so you go to the Orgreave campaign and you click the emoji and it will give you a little bit of information about the campaign as well,” Dash says. “Emojis then become a tool to communicate all these different campaigns that are going on. There are amazing things going on that the wider Labour membership may not know about.”

Coders for Corbyn seek the approval of each of these campaigns before creating the emoji, as they don’t want to seem as if they’re exploiting campaigns to make themselves look better “like Owen Smith did”. But despite their current affiliation with Corbyn, the group plan to rebrand as Coders for Labour after the leadership election.

“I’m not sure there would be the same demand for Owen Smith emojis, but we'd definitely still be producing Labour themed emojis for people to use,” says Dash, when I ask what he’d do if Smith won.

Dash tells me when iOS10 launches in the autumn, emojis will be available at three times their current size, and will be more like stickers. This means they can communicate complicated messages from various campaigns, and may also lose any potential stigma associated with the word “emoji”. In the late 20th century, campaign buttons like Lincoln’s were replaced by cheaper disposable label stickers. It makes sense for these in turn to be replaced by digital stickers. Even if emoji can’t win elections, they may still prove powerful in raising awareness.

The UK’s currently most used emoji is the despairing crying face. Personally, I see no problem with it becoming a marrow.

*May not strictly be true 

Amelia Tait is a technology and digital culture writer at the New Statesman.