Why PETA makes me want to eat a barn owl

What's better than domestic violence imagery? Sexy domestic violence imagery!

 

 

There's a poem by Wendy Cope I absolutely love, called "Kindness to Animals". She says that if she became a vegetarian and stopped eating lamb, she'd be both a better person -- and thinner. It concludes:

But the lamb is not endangered
And at least I can truthfully say
I have never, ever eaten a barn owl,
So perhaps I am OK.

Well, nothing makes me want to eat a barn owl more than PETA, the People For The Ethical Treatment of Animals. Flushed with the storming success of their "we'd rather go naked than wear fur" supermodel billboard (it turned out Naomi Campbell wouldn't, by the way, as she has modelled fur several times since), they decided years ago that nakedness was the key to ending animal cruelty. If you don't believe me, and you're not at work, have a Google.

They even have a whole page, Veggie Love, dedicated to boasting about how their recent adverts were "too hot" (read: too lazily objectifying) for television, with one banned from the Superbowl slot for featuring a woman "rubbing pelvic region with pumpkin".

Further down the page, they trill: "'Veggie Love' isn't the first PETA video banned from the airwaves. Check out our other videos that have been deemed "too hot for TV"!" Because you know what's definitely proven to stop people being cruel to animals? Masturbation, that's what!

So far, so "sex sells innit and our advertising agency is lazy". But one of PETA's key messages -- that vegetarians make better lovers -- has taken a disturbing new twist with their latest campaign.

"This is Jessica," begins the video, over footage of a woman in a neck brace shuffling painfully down the street. "She suffers from WVAKTBOOM - Boyfriend Went Vegan and Knocked the Bottom out of Me... a painful condition that occurs when boyfriends go vegan and can suddenly bring it like a tantric porn star."

Er, what? At this point I watched the video again. Was it really tossing around domestic violence imagery in an effort to persuade me to give up eggs and milk? Apparently so. Men who go vegan will become such sexual adepts that they will injure their partners.

As if that wasn't offensive -- and unpersuasive -- enough the advert has more. The way Jessica is shot is consistently sexualised. There's a lovely frame of her bum walking up some steps, painfully, and ohwouldyoulookatthat she's forgotten to put her skirt on. In she wanders to see her sex panther of a boyfriend, who looks deceptively pale and weedy, and she's in her bra and pants. Because what's better than casually using images of violence against women? SEXY images of violence against women!

As a journalist, I'm reluctant to blog about adverts like this, because they are the corporate version of trolling -- if you draw attention to them, you're doing their publicity work for them.

But unlike say, the Ryanair advert banned this week for objectifying its staff, this PETA advert doesn't in the slightest make me want to go vegan. In fact, quite the opposite. So not only will I happily call them out, but I'm going to smother myself in foie gras and panda steaks.

Hat-tip to @rosamundurwin for pointing out the advert. Follow me on Twitter: @helenlewis

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Photo: Getty
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Jeremy Corbyn sat down on train he claimed was full, Virgin says

The train company has pushed back against a viral video starring the Labour leader, in which he sat on the floor.

Seats were available on the train where Jeremy Corbyn was filmed sitting on the floor, Virgin Trains has said.

On 16 August, a freelance film-maker who has been following the Labour leader released a video which showed Corbyn talking about the problems of overcrowded trains.

“This is a problem that many passengers face every day, commuters and long-distance travellers. Today this train is completely ram-packed,” he said. Is it fair that I should upgrade my ticket whilst others who might not be able to afford such a luxury should have to sit on the floor? It’s their money I would be spending after all.”

Commentators quickly pointed out that he would not have been able to claim for a first-class upgrade, as expenses rules only permit standard-class travel. Also, campaign expenses cannot be claimed back from the taxpayer. 

Today, Virgin Trains released footage of the Labour leader walking past empty unreserved seats to film his video, which took half an hour, before walking back to take another unreserved seat.

"CCTV footage taken from the train on August 11 shows Mr Corbyn and his team walked past empty, unreserved seats in coach H before walking through the rest of the train to the far end, where his team sat on the floor and started filming.

"The same footage then shows Mr Corbyn returning to coach H and taking a seat there, with the help of the onboard crew, around 45 minutes into the journey and over two hours before the train reached Newcastle.

"Mr Corbyn’s team carried out their filming around 30 minutes into the journey. There were also additional empty seats on the train (the 11am departure from King’s Cross) which appear from CCTV to have been reserved but not taken, so they were also available for other passengers to sit on."

A Virgin spokesperson commented: “We have to take issue with the idea that Mr Corbyn wasn’t able to be seated on the service, as this clearly wasn’t the case.

A spokesman for the Corbyn campaign told BuzzFeed News that the footage was a “lie”, and that Corbyn had given up his seat for a woman to take his place, and that “other people” had also sat in the aisles.

Owen Smith, Corbyn's leadership rival, tried a joke:

But a passenger on the train supported Corbyn's version of events.

Both Virgin Trains and the Corbyn campaign have been contacted for further comment.

UPDATE 17:07

A spokesperson for the Jeremy for Labour campaign commented:

“When Jeremy boarded the train he was unable to find unreserved seats, so he sat with other passengers in the corridor who were also unable to find a seat. 

"Later in the journey, seats became available after a family were upgraded to first class, and Jeremy and the team he was travelling with were offered the seats by a very helpful member of staff.

"Passengers across Britain will have been in similar situations on overcrowded, expensive trains. That is why our policy to bring the trains back into public ownership, as part of a plan to rebuild and transform Britain, is so popular with passengers and rail workers.”

A few testimonies from passengers who had their photos taken with Corbyn on the floor can be found here