Steve Jobs: monster and genius

An insight into the man who crowdsourced his own marriage.

Steve Jobs was obsessive about the pursuit of perfection. When he bought a family home after his son was born, he didn't just pop to Ikea for a coffee table and some chairs. Oh no. "We spoke about furniture in theory for eight years," his wife, Laurene, says. "We spent a lot of time asking ourselves, 'What is the purpose of a sofa?'" (I know this one: it's to sit on.)

Walter Isaacson's biography of the Apple svengali is peppered throughout with such eyebrow-raising anecdotes. For several years up to his death in October, Jobs gave the writer his full co-operation, and did not (for once) attempt to exercise any control over how he was portrayed. The result sometimes feels less "warts-and-all" and more "all-warts".

The computer pioneer could be, in his own words, an "asshole". Colleagues said he projected a "reality distortion field", which convinced employees, rivals and the press that the impossible was possible. It sprang from a belief that the rules of normal behaviour did not apply to him. In the early days of Apple, he claimed his vegan diet meant he didn't need to shower, and he relaxed by soaking his feet in the loo ("a practice that was not as soothing for his colleagues", Isaacson writes drily). Pulled over for speeding in 1984, he waited for a few moments as the policeman wrote his ticket, then honked his horn impatiently. He was, he explained to the traffic cop, in a hurry.

Jobs may have cried frequently when crossed, but he could be frighteningly cold to those he believed had betrayed him. Often he would scream at employees and tell them their work was "totally shitty", even if he later embraced it - and took the credit. Jonathan Ive, the trusted English-born lieutenant whose close collaboration with Jobs led to the sinuous designs of the iPod and iPhone, is one of several friends who complain about this.

Yet perhaps the most shocking example of his callousness is one that Isaacson describes with little fanfare. After abandoning a pregnant girlfriend at 23 - Jobs's reality distortion field became a mirror and he convinced himself that he was not the father of her baby - he met a young graduate called Laurene Powell and proposed to her twice before she became pregnant. Then, abruptly, he broke up with her and crowdsourced a decision on their future, asking dozens of his friends if she was prettier than his ex. "It was probably fewer than a hundred,"saacson writes. (The two then married and lived happily for 20 years until his death.)

The triumph of this biography, however, is that Jobs's mountain of peccadilloes is weighted perfectly against his undeniable triumphs. Isaacson makes a convincing case that he was an artistic visionary with pure motives, driven only by a love of "the product". Jobs knew how to inflame desire for something you didn't even know you wanted: a computer with a graphical rather than text interface, a phone with no keyboard, a computer the size and thickness of a magazine.

He also ruthlessly exploited other companies' shortfalls. Take the graphical user interface - essentially, the use of a picture-based desktop rather than lines of text - that put the early Apple computers so far ahead of the competition. The interface was originally developed by a rival firm called Xerox Parc, but the management there did not understand its potential significance. Jobs did, and promptly appropriated it. (When Bill Gates used the same tool to design Windows, Jobs accused him of "ripping us off". Gates's reply is immensely endearing: "Well, Steve . . . I think it's more like we both had this rich neighbour called Xerox and I broke into his house to steal his TV set and found out that you had already stolen it.")

The comparison to Gates, his near-exact contemporary, is illuminating. The Microsoft man is cool, methodical and humane: Jobs was fiery, intuitive and unreasonably demanding. Their approaches to design were equally opposed, Gates believing in licensing Windows to any hardware manufacturer who would pay, while Jobs wanted "end-to-end control" of the user's experience.

Throughout the 1980s and 1990s, it seemed that Gates's promiscuous approach guaranteed him market dominance, until Jobs made a triumphant return to Apple in 1997, 11 years after being ousted in a boardroom coup, and led the company to greatness with a raft of iDevices. Apple surpassed Microsoft's valuation in May 2010, and last quarter it had larger cash reserves than the US Treasury.

The only duff moment here, aside from too much boardroom infighting for my taste, is when Jobs woos Bono to release U2's records on iTunes. The author retells the story breathlessly, but it is clear that behind the billing and cooing about artistic integrity, two monumental egos were jockeying shamelessly for supremacy.

Isaacson ends the book with Jobs slowly succumbing to the cancer that killed him last month. The unspoken question is whether Apple can thrive without its founder. This biography's great achievement is to interweave the personal and the professional, showing how Jobs the monster and Jobs the genius were indivisible. Apple may survive, but it will miss its monstrous genius.

Steve Jobs
Walter Isaacson
Little, Brown, 627pp, £25

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 07 November 2011 issue of the New Statesman, The triumph of the Taliban

ALAMY
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Putting the “savage” back in Sauvignon Blanc

This grape is so easily recognised that it might as well wear a name tag, but many varieties are brasher and bolder than you'd expect.

I was once the life’s companion of a man who was incapable of remembering names. This should have bothered him but he’d grown used to it, while I never could. At gatherings, I would launch myself at strangers, piercing the chatter with monikers to pre-empt his failure to introduce me. I was fairly sure that it was the other person’s name he couldn’t remember but I couldn’t discount the possibility that he had forgotten mine, too.

In wine, the equivalent of my bellowing is Sauvignon Blanc. This grape is so easily recognised that it might as well wear a name tag: it tastes of grass, gooseberry, asparagus and, occasionally, cats’ pee. The popularity of its New Zealand incarnation is probably partly a result of that cosy familiarity – which is ironic, given that “Sauvignon”, harking back to its evolution from wild grapes in France, comes from the French for “savage”. Never mind: evolved it has. “Wine is the most civilised thing we have in this world,” wrote the 16th-century author Rabelais, and he was born in the Touraine, where the gently citrusy Sauvignon makes an excellent aperitif, so he should know.

New World Sauvignons are often brasher and bolshier. It is likely that Rabelais’s two best-known heroes – Gargantua, who is born yelling, “Drink! Drink! Drink!” and whose name means “What a big gullet you have”, and Pantagruel, or “thirsting for everything” – would have preferred them to the Touraines. They work well with spice and aromatics, as Asian-fusion chefs have noticed, while the most elegant Loire Sauvignons, Sancerre or Pouilly-Fumé, make fine matches for grilled white fish or guacamole – in fact, almost anything enhanced by lemon. In Bordeaux, where whites principally blend Sauvignon and Sémillon, the excellent Dourthe is entirely the former; 9,000 miles away in Western Australia, Larry Cherubino makes a rounded Sauvignon in a similar style.

Many variations but one distinctive flavour profile – so I thought I was safe asking my best friend, an unrepentant wine ignoramus, whether she liked Sauvignon. Her shrug spurred an impromptu tasting: Guy Allion’s quaffable Le Haut Perron Thésée 2014, from Rabelais’s Touraine; a Henri Bourgeois Pouilly-Fumé Jeunes Vignes; and Greywacke Wild Sauvignon from Kevin Judd. Judd, who was largely responsible for making New Zealand whites famous when he worked for Cloudy Bay, is now putting the savage back in Sauvignon using naturally occurring (“wild”) yeasts that make the wine rich and slightly smoky but are not, by his own admission, terribly easy to control. This was the most expensive wine (£28, although the Wine Society sells it for £21.50) and my friend loved it.

She had expected to prefer the French wines, on the slightly dubious basis that she is Old World: of Anglo-Danish stock, with a passion for Italy. Yet only familiarity will tell you what you like. This is why bars with long lists of wines by the glass provide the best introduction. A favourite of mine is Compagnie des Vins Surnaturels, a Covent Garden joint run by two women, the sommelier Julia Oudill and the chef Ilaria Zamperlin. If the menu – scallops with Worcestershire sauce, croque-madame with truffled ham and quail egg – is delicious, the wine list is fabulous, with at least ten whites and ten reds at 125ml, with prices ascending into the stratosphere but starting at £6.

There are usually a couple of French Sauvignons, although many bottles still don’t name the grapes and the winemaker Didier Dagueneau (the “wild man of Pouilly”), whose wines feature here, preferred the old Sauvignon name Blanc Fumé. Thank goodness Sauvignon, despite its reputed savagery, has the manners to introduce itself so promptly: one sip, and you can move on to the congenial task of getting to know one another.

Next week: Felicity Cloake on food

Nina Caplan is the 2014 Fortnum & Mason Drink Writer of the Year and 2014 Louis Roederer International Wine Columnist of the Year for her columns on drink in the New Statesman. She tweets as @NinaCaplan.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war