I'm Feeling Lucky: the Confessions of Google Employee Number 59

What was it like to know Larry and Sergey in the company's early days?

I'm Feeling Lucky: the Confessions of Google Employee Number 59
Douglas Edwards
Allen Lane, 432pp, £20

Perhaps I've been seduced by The Social Network into thinking that the story of every tech start-up should be an epic struggle involving clashing egos and sullen geniuses. Office rivalries, marketing meetings and arguments about fonts are never going to have the same allure.

And so it was on page 28 of I'm Feeling Lucky that I realised Doug Edwards and I might have rather different opinions on what constitutes an exciting book about the early days of Google. Here is the paragraph that did it: "'As of last night, Google's result font has become sans-serif,' engineer Marissa Mayer announced to the company at large. 'We tested the change and Larry and I reviewed it with some other engineers who were here and offered opinions about it.'" A heated discussion ensues about the way in which the engineers -- Google's hyperkinetic worker bees -- have once again forged forwards, ignoring Doug's cooler head.

To be fair, I'm Feeling Lucky doesn't aspire to be a warts-and-all portrayal of life at Google. Edwards clearly feels loyal to the company that rescued him from being a marketing manager at a struggling local newspaper, introduced him to a whiplash-smart set of geeks and made him a very rich man.

The book covers the mid-section of Google's ascent: Edwards joined as its 59th employee in 1999 and left six years later when the company went public, which made many of its staff instant millionaires. If there is an arc to the narrative -- it sometimes feels more like a string of hard-fought battles, often against his bête noire, Marissa -- it is the account of how Google "grew up".

When Edwards went for his job interview, the company's co-founder Sergey Brin, then 26, turned up wearing gym gear and inline skates. Another early employee, he records, was interviewed on Hallowe'en as "Sergey, attired in a full-size cow suit, absent-mindedly stroked his rubber udder".

The office, or "Googleplex", was similarly free and easy. There were free meals in the cramped staff canteen, free massages from on-site therapists and a notable absence of job titles and hierarchy. But over time, as Google won ever bigger contracts to supply search for the likes of Yahoo and AOL, the playfulness got squeezed to the margins. In 2001, Brin and his "twin" Larry Page, who had written Google's original search algorithm together while still at Stanford University, took on a Wall Street-friendly heavy hitter, Eric Schmidt, to be their public face and to transmit their commands to the workforce. A painful reorganisation followed, which left many engineers nursing grievances (or redundancy notices).

As Edwards tells it, Google's rise to world dominance was never seriously in jeopardy but there were missteps along the way. Remember Froogle? Few people do and it has now been rebranded as Google Product Search. Then there was Orkut, a prototype social network developed by one of the firm's engineers in his “20 per cent" -- the fifth of the week that workers were allowed to devote to pet projects. Conceived around the same time as Mark Zuckerberg was annoying the Winklevoss twins with a little website called the Facebook, Orkut was launched without a full workover by the company and users soon began to find ways to spam each other. It was big in Brazil and India but flopped everywhere else. (A similar fate awaited the company's next stab at social media, Buzz, but that hasn't stopped it having another go with Google+, this time throwing its full technical weight behind the project.)

Although Edwards rarely says so explicitly, it is clear that his relationship with Page and Brin became more distant as the years went on, which can give the disconcerting impression that there's a better book happening somewhere just down the corridor. The co-founders are fascinating and elusive: you are left with the impression of two hugely talented workaholics, perpetually bemused that human behaviour isn't as simple and easy to predict as their beloved algorithms. This shows in the debates over privacy. Even though Edwards left before the company ran into a storm over Street View (which stored people's wifi network data), he weathered the outcry over targeted advertising and Gmail, which both involved using huge amounts of personal information in pursuit of revenue.

By the time the company was ready to go public, Edwards's role had been marginalised and reduced to almost nothing. He decided to leave, had an exit interview "with an HR staffer I had never met before" and found himself at the supermarket a week later, realising that his newfound wealth meant he no longer had to buy whichever ice cream was on sale (he's since set up a blog for "Xooglers" -- ex-Googlers).

As marketing manager, Edwards was always against Google publicising its "Don't be evil" motto, arguing that the words would be used as a stick with which to beat it every time it did something controversial. But at the end of the book, he insists that it isn't the frightening behemoth its critics would like us to think. Google obsessives and marketers will want to read I'm Feeling Lucky to learn how an unorthodox company communicated with the world in its early years but there is too much emphasis on meetings and minutiae to make it appealing to general readers. With a heavy irony, what this book about the world's best search engine needs is a better filtering system, to find the nuggets of interest amid the humdrum.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 01 August 2011 issue of the New Statesman, The rise of the far right

ADAM DEAN/EYEVINE
Show Hide image

The marine, and human costs, of illegal fishing

Two new books take us inside the least regulated industry on the planet.

How big the sea is, how big. How poor a description that is, too, but the ocean usually resists description and words, no matter how many of its plains are named after Herodotus or how many fracture zones are called Charlie-Gibbs. It is rare to find good writing about the sea: that’s why everyone who tries quotes Conrad and Melville. It is rarer still to find good writing about the people of the sea, those strange creatures – strange to us, on our supposed maritime island, from where the ocean as a place of industry has long retreated – who set out to sea in boats and ships to make a living from it. These two, very different books try to bring them alive, although both really are about death.

Fishers and Plunderers is dense and dry, but within it are riches and horror. Seafaring is the second most dangerous job in the world, but deep-sea fishing is worse. In the UK, between 1996 and 2005, the rate of fatal accidents in the fishing industry was 115 times higher than that for the overall workforce.

The dizzying facts and stats come, and come again, like tides. We start with the ocean, and the fish in it – or the fish that used to be in it, before human beings learned to build vessels that could scrape the seabed, that could entangle dolphins, sharks and other unlucky passers-by. How wrong indeed was T H Huxley, the eminent biologist and chairman of a royal commission on sea fisheries, giving the inaugural address at the Fisheries Exhibition in London in 1883, when he said: “I believe . . . that the cod fishery, the herring fishery, the pilchard fishery, the mackerel fishery, and probably all the great fisheries, are inexhaustible; that is to say, that nothing we do seriously affects the number of the fish.”

He did not account for our greed. There are 16.5 million fishers catching 90 million tonnes of fish a year in four million fishing vessels. Pelagic long-lines, stretching dozens of kilometres, to hook tuna. Super-trawlers that can retrieve the equivalent weight of 20 busloads of fish a day, using nets 600 metres long. A biomass of predatory fish that has decreased by two-thirds in a hundred years. One-third of fish stocks fished unsustainably. Thousands of tonnes of “bycatch”, a benign word for a horrible thing: fish that are caught and discarded. An indictment of us.

But the sorry heart of this book lies with the fishers. There are the natural dangers that face them – ice, water and weather – such as the ones that overcame the crew of a British trawler near Iceland in the first half of the 20th century. They couldn’t beat the ice, so the skipper got everyone in the radio room, from where they phoned home. The crew “said goodbye, and eventually were just turned over and were lost”.

In every British fishing port, you will find a memorial to those lost at sea. There will not be a memorial to the fact that, in 2008, 75 per cent of those who died on UK boats were from eastern Europe or the Philippines. Fishing is the most unregulated industry on the planet, infected with abuse, slavery and worse. Some West African states lose 40 per cent of their catch to foreign vessels that come and steal from their waters, such as the bottom trawler Apsari-3, found fishing less than two nautical miles off the coast of Sierra Leone. The boat and officers were Korean, the crew from China, Indonesia and Vietnam. They had no contracts and no salaries, but were paid in packets of “trash fish” to sell ashore. They shared wooden and cardboard bunks in the hold. It was not an isolated case. Distant-water fishing nations operate vessels that abound with these ghosts: men trafficked or bonded into appalling conditions or contracts, stuck at sea for months at a time.

Modern shipping, with its “flag of convenience” system, makes slipperiness easy. Pay a fee, and you can fly the flag of any state and are then governed by its law at sea. Unscrupulous owners and operators can switch flag, name or identity almost instantly (hence “convenience”). Escape is easy for the criminals, and for the abused: often they go overboard. The illegal, unreported and unregulated (IUU) fishing industry is worth up to $23.5bn each year, and it is extremely difficult to police. Much illegal fish from West Africa passes through Las Palmas, Gran Canaria, which has hardly any inspectors. It is repackaged, presented as legal catch and sold in western Europe. Some subheadings in the chapter on “Abuses and Slavery at Sea”: Abduction; Abuse; General; Beatings; Children; Death; Exploitation; Imprisonment; Murder.

Fishing has never been an easy life. It’s not that it was better then than it is now, but that now the abuse is industrialised, organised. The authors are a sober lot, and include Father Bruno Ciceri, who chairs the International Christian Maritime Association. The port priests are often the ones who save and soothe the fishers, though they can only do so much. I’m glad they do that. And I’m glad I don’t eat fish.

Julia Blackburn’s Threads is what you should read after finishing Fishers and Plunderers. Read it as an antidote to rigorous investigation, because this is a gorgeous, dreamy quest, for a man named John Craske, who was “a fisherman who became a fishmonger who became an invalid”. He also became an extraordinary artist, but one whose legacy is scattered and maligned.

Craske was born in Norfolk in 1881 and went to sea, like the rest of his family. At the age of 36 he fell ill with a mysterious illness, and never recovered. There were months of stupor and disability (Blackburn concludes that it was diabetes), of becoming, as his valiant wife, Laura, wrote, “very quiet. Sudden turns. Must get outside.” He did go back to sea, when his brothers took him on their fishing boat, lashing him to the mast in rough weather. He stayed for three months, rolling about in the hold or on deck until, somehow, he realised “it was not his home” and he came back to land.

Craske began to paint. They had no money, so he painted on what he had, which was the surfaces in his house. On the mantelpiece. On bits of cardboard. “On the seat of the chair he did a frigate in a storm.” His love of the sea and knowledge of it were clear, as a fisherman whom Blackburn interviews tells her. “You can’t put that energy out unless you’ve been there.”

This “quest” is meandering: don’t expect great events. The revelations are of emotion: sadness throughout for Craske’s life, though he may have been happy. Grief for Blackburn, who suffers a great loss while she is writing the book, so that from then on “grief is prowling close”. And joy, for being exposed to the embroidery of Craske, who took up the needle as he lay abed, finding a vocation. His little fishermen in their boats, sewn in careful stitches; his giant portrait of Dunkirk, with sweeping seas and tiny figures: they are amazing, yet were scorned by the museums and odd places where his work ended up, turned to the wall, ignored.

A doctor once told Craske’s wife that “he must go to sea. Only the sea will save him.” And it did, but not for long enough. We should thank Julia Blackburn for bringing back this quiet fisher and man of the sea; and Bruno Ciceri and his co-authors for exposing an unforgiving and cruel industry, where men die and the seas are depleted for the sake of our fish supper, out of sight beyond our horizon.

Rose George’s books include “Deep Sea and Foreign Going” (Portobello)

This article first appeared in the 11 February 2016 issue of the New Statesman, The legacy of Europe's worst battle