I'm Feeling Lucky: the Confessions of Google Employee Number 59

What was it like to know Larry and Sergey in the company's early days?

I'm Feeling Lucky: the Confessions of Google Employee Number 59
Douglas Edwards
Allen Lane, 432pp, £20

Perhaps I've been seduced by The Social Network into thinking that the story of every tech start-up should be an epic struggle involving clashing egos and sullen geniuses. Office rivalries, marketing meetings and arguments about fonts are never going to have the same allure.

And so it was on page 28 of I'm Feeling Lucky that I realised Doug Edwards and I might have rather different opinions on what constitutes an exciting book about the early days of Google. Here is the paragraph that did it: "'As of last night, Google's result font has become sans-serif,' engineer Marissa Mayer announced to the company at large. 'We tested the change and Larry and I reviewed it with some other engineers who were here and offered opinions about it.'" A heated discussion ensues about the way in which the engineers -- Google's hyperkinetic worker bees -- have once again forged forwards, ignoring Doug's cooler head.

To be fair, I'm Feeling Lucky doesn't aspire to be a warts-and-all portrayal of life at Google. Edwards clearly feels loyal to the company that rescued him from being a marketing manager at a struggling local newspaper, introduced him to a whiplash-smart set of geeks and made him a very rich man.

The book covers the mid-section of Google's ascent: Edwards joined as its 59th employee in 1999 and left six years later when the company went public, which made many of its staff instant millionaires. If there is an arc to the narrative -- it sometimes feels more like a string of hard-fought battles, often against his bête noire, Marissa -- it is the account of how Google "grew up".

When Edwards went for his job interview, the company's co-founder Sergey Brin, then 26, turned up wearing gym gear and inline skates. Another early employee, he records, was interviewed on Hallowe'en as "Sergey, attired in a full-size cow suit, absent-mindedly stroked his rubber udder".

The office, or "Googleplex", was similarly free and easy. There were free meals in the cramped staff canteen, free massages from on-site therapists and a notable absence of job titles and hierarchy. But over time, as Google won ever bigger contracts to supply search for the likes of Yahoo and AOL, the playfulness got squeezed to the margins. In 2001, Brin and his "twin" Larry Page, who had written Google's original search algorithm together while still at Stanford University, took on a Wall Street-friendly heavy hitter, Eric Schmidt, to be their public face and to transmit their commands to the workforce. A painful reorganisation followed, which left many engineers nursing grievances (or redundancy notices).

As Edwards tells it, Google's rise to world dominance was never seriously in jeopardy but there were missteps along the way. Remember Froogle? Few people do and it has now been rebranded as Google Product Search. Then there was Orkut, a prototype social network developed by one of the firm's engineers in his “20 per cent" -- the fifth of the week that workers were allowed to devote to pet projects. Conceived around the same time as Mark Zuckerberg was annoying the Winklevoss twins with a little website called the Facebook, Orkut was launched without a full workover by the company and users soon began to find ways to spam each other. It was big in Brazil and India but flopped everywhere else. (A similar fate awaited the company's next stab at social media, Buzz, but that hasn't stopped it having another go with Google+, this time throwing its full technical weight behind the project.)

Although Edwards rarely says so explicitly, it is clear that his relationship with Page and Brin became more distant as the years went on, which can give the disconcerting impression that there's a better book happening somewhere just down the corridor. The co-founders are fascinating and elusive: you are left with the impression of two hugely talented workaholics, perpetually bemused that human behaviour isn't as simple and easy to predict as their beloved algorithms. This shows in the debates over privacy. Even though Edwards left before the company ran into a storm over Street View (which stored people's wifi network data), he weathered the outcry over targeted advertising and Gmail, which both involved using huge amounts of personal information in pursuit of revenue.

By the time the company was ready to go public, Edwards's role had been marginalised and reduced to almost nothing. He decided to leave, had an exit interview "with an HR staffer I had never met before" and found himself at the supermarket a week later, realising that his newfound wealth meant he no longer had to buy whichever ice cream was on sale (he's since set up a blog for "Xooglers" -- ex-Googlers).

As marketing manager, Edwards was always against Google publicising its "Don't be evil" motto, arguing that the words would be used as a stick with which to beat it every time it did something controversial. But at the end of the book, he insists that it isn't the frightening behemoth its critics would like us to think. Google obsessives and marketers will want to read I'm Feeling Lucky to learn how an unorthodox company communicated with the world in its early years but there is too much emphasis on meetings and minutiae to make it appealing to general readers. With a heavy irony, what this book about the world's best search engine needs is a better filtering system, to find the nuggets of interest amid the humdrum.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

This article first appeared in the 01 August 2011 issue of the New Statesman, The rise of the far right

Universal History Archive / Getty Images
Show Hide image

When faith found its Article 50: exploring the theology of Martin Luther

New books by Lyndal Roper and Diarmaid MacCulloch reveal the scatalogy and theology of one of history's best known theologians.

Protestantism was the first great Eurosceptic thing, the setting up of local power bases against a shared wisdom. Almost five centuries have passed since Martin Luther nailed (or glued? – there seems to be some doubt about the matter) his Ninety-Five Theses to the castle door in Wittenberg in 1517. Luther himself never mentioned the event.

In the year before the anniversary of that momentous act by a firebrand Augustinian friar at the age of 33, two of our finest historians have given us food for thought. Diarmaid MacCulloch, whose Reformation: Europe’s House Divided (2003) has achieved classic status, gives us a powerful set of essays, chiefly concerned with the effects of the Reformation in England. He revisits some of the main figures of the period – Cranmer, Byrd, Hooker (an especially good profile) – and gives insightful readings of the changing historiography of the Reformation phenomenon. Lyndal Roper, Regius Professor of History at Oxford, has retold the life of Luther. Hers is the bigger book. MacCulloch has wise things to say about the Book of Common Prayer, the King James Bible and the religion of the Tudor monarchs. But no one on the English scene can quite match the figure of that crazed Wittenberg friar. Indeed, there would not have been an English Reformation at all, had it not already begun in Germany.

Nor would Luther have been so famous, had not Johann Gutenberg (circa 1398-1468) invented printing, and had Luther’s inflammatory tracts – and even more so the anti-Catholic woodcuts to accompany them – not spread like wildfire, the Latin writings among the whole European intelligentsia, the illustrated ones in German among a semi-literate peasantry. At Wartburg Castle today, guides will show you the splodge on the wall where Luther supposedly threw an inkpot at the Devil. Lyndal Roper says this is a misinterpretation of Luther’s claim that he would fight Satan with ink (meaning “with printer’s ink”).

The single feeling I took away from these two inspirational books is that the Reformation was a series of political events, driven by secular concerns, in Germany by the power games of the nobility – above all of Friedrich III, “the Wise”, Elector of Saxony – and in England by the sordid politicking of Henry VIII. Until the Reformation happened, it had been perfectly possible to excoriate abuse in the Church (as when Chaucer mocked the Pardoner) without invoking Article 50.

This tolerance changed when the Holy Roman emperor Charles V convened the Diet of Worms. The assembly was intended to reassert twin bulwarks: the emperor’s personal power over huge tracts of Europe and, more specifically, the maintenance of the Catholic faith against the rumblings of the new teaching. Luther was summoned to appear before it in order either to reaffirm his views or to recant.

There was a crowd of over 2,000 people waiting to see him when he arrived in Worms, in the Rhineland, on 16 April 1521, paraded in an open wagon. The choice of vehicle was deliberate; Luther, and his followers, wanted him to be seen. This austere, still tonsured friar, with his huge, bony face divided by a long, asymmetrical nose, with dark, electrifying eyes and curling, ­satirical lips, was a figure who had become a celebrity, almost in the modern sense.

In the Germany of the 1520s, so superbly evoked in Roper’s book, people knew something “seismic” was happening. Worms is the place where Luther did, or did not, say: “Here I stand. I can do no other.” MacCulloch tells us that these are words that Luther probably never spoke, “but he ought to have said them, because they sum up a little of what it is like being a Protestant”.

Roper’s account of the diet and of ­Luther’s appearance before it is one of the most remarkable passages in her magnificent book. On the late afternoon of 17 April, he found himself standing before John Eck, the imperial orator. The papal nuncio Jerome Alexander had warned against giving Luther such publicity. Even as the titles of his many books were read out, they demonstrated, in Roper’s words, “the depth and range of Luther’s attack on the papacy and the established Church”. In reply to Eck’s questions, Luther spoke quietly, saying he was more used to the cells of monks than to courts. It was his fanbase that reported, or invented, the celebrated words.

Luther, standing alone before that assembly, is a type of what makes Protestantism so alluring. We do not need intermediaries, whether popes or priests or emperors, on our journey towards Truth; our inward conscience is king. Luther can be seen as the archetypical dissident, the instigator of what eventually became Democracy and Romanticism. But Roper’s Luther is deeply rooted in the 16th century, and in his own appalling ego. (When he was a monk, he would spend six hours making his confession.)

A large part of her story is the sheer coarseness of his language, the deranged coprology that fed his many hatreds, in particular of the Jews and of the popes. The “Devil has . . . emptied his stomach again and again, that is a true relic, which the Jews and those who want to be a Jew, kiss, eat and drink and worship . . .” he wrote. “He stuffs and squirts them so full that it overflows and swims out of every place, pure Devil’s filth, yes it tastes so good to their hearts, and they guzzle it like sows.”

The pope, likewise, was castigated by Luther as a sodomite and a transvestite – “the holy virgin, Madame Pope, St Paula III”. In his virulent text “Against the Roman Papacy, an Institution of the Devil” (1545), Luther had him say, “Come here, Satan! And if you had more worlds than this, I would accept them all, and not only worship you, but also lick your behind.” He ended his diatribe: “All of this is sealed with the Devil’s own
dirt, and written with the ass-pope’s farts.”

When you think of a world without proper plumbing, the wonder is that all of our forebears were not faecally obsessed. Luther, however, was a special case. His cloacal and theological preoccupations were inextricably linked. One of the many enemies he made in life – and most of his academic colleagues and religious allies at Wittenberg finally fell into this category – was Simon Lemnius, a pupil of Luther’s sometime ally Philippus Melanchthon. Luther said he would no longer preach in Wittenberg until Lemnius was executed, and in time he was. But not before Lemnius had written a poem that went:

 

You suffer yourself from dysentery and you scream when you shit, and that which you wished on others you now suffer yourself. You called others shitters, now you have become a shitter and are richly blessed with shit. Earlier anger opened your crooked mouth, now your arse opens the load of your stomach. Your anger didn’t just come out of your mouth – now it flows from your backside.

 

It was indelicate but true. After he escaped from Worms in disguise, Luther sometimes went for up to six days without passing a motion. The “Lord strikes me in my posterior with serious pain”, he wrote. “Now I sit in pain like a woman in childbirth, ripped up, bloody and I will have little rest tonight.” And with the constipation came visitations from the Devil. “I have many evil and astute demons with me,” he wrote at this time, surely accurately.

The man’s very name has lavatorial connotations. As he told his table companions in 1532, his “Reformation moment”, his central theological idea – that the just shall live by faith alone – came upon him “like a thunderbolt”, in the privy tower of the monastery at Wittenberg. Thereafter, Luder, which was his father’s surname, became known as “the Freed One” (in Greek “Eleutherios”, in modern German “Luther”). Conversion was a laxative.

Roper argues that “we probably know more about his inner life than about any other 16th-century individual”. As a husband (which he became when he abandoned his Augustinian vows and married Katharina von Bora, a Cistercian nun 15 years his junior), he could be genial and loving. His household was clearly a place of hospitality. And yet, even by the standards of the age, he was harsh. When his nephew Florian took a knife from one of Luther’s sons, he wrote to the boys’ schoolmaster asking him to beat Florian every day for three days until the blood ran: “If the [arse-]licker were still here, I’d teach him to lie and steal!”

On the larger, national scale his political activity makes for painful reading. Without the patronage of Friedrich III he would never have got anywhere. The agricultural workers who heeded his rallying cries did so because of the absenteeism of the Saxon bishops and priests. Yet when the Peasants’ War broke out, inspired mainly by Luther, he accused them of doing the Devil’s work. After thousands had been put to the sword, his comment was that “one must kill a mad dog”. The Magdeburg preachers rightly called him a “flatterer of princes”.

And yet, as Roper leads us through the unfolding of the Reformation by way of the psychological experiences of this monster/master thinker, there is something thrilling going on here. No one has ever equalled Luther in the extent to which he teased out the radicalism of Christianity: Paul’s theology filtered through Augustine, but honed to its existential extreme in the German preacher. “I do not wish to be given free will!” he exclaimed. He anticipated the determinisms of Darwin, Marx and Freud.

His starting point was the sheer irrelevance of either human will or human reason in the grand scheme of things. Other Reformation figures took as their starting point the ineluctable sinfulness of all human action, the impossibility of our earning salvation or working for grace. None expressed himself with quite Luther’s vigour and, yes, poetic force.

Roper reminds us that his translation of the New Testament from the Greek, which was accomplished at top speed, was “a work of genius. Luther’s New Testament reshaped the German language itself . . .” And it is no surprise, she notes, that the Faust legend began to locate the scholar-egomaniac’s journey in Wittenberg. No surprise, either, that Hamlet studied there. This is the place, for good or ill, where the individual consciousness stood up against the group. No sooner had it done so than private judgement, paradoxically, began to debunk the freedom of the will. Luther’s
response to a hundred years of humanist wisdom and the revival of Greek learning was to distrust the “damned whore, Reason”. In this, and in his pathological anti-Semitism, he was sowing teeth that would spring up in later centuries as dragons.

Many would regard the end of monastic life as the greatest tragedy of the Reformation. Civilisations need men and women who retreat from the conventional burdens of property and carnality to find something else, whether they are Pythagoreans eschewing beans or Buddhist monks wandering the Indian countryside with begging bowls. The ruined British monasteries remind us of what was lost from our philistine land (not least, women’s education). Diarmaid MacCulloch, in a fine essay on Henry VIII, says that “at no time” during the eight years when most of the religious houses in Britain were destroyed “did the government officially condemn the practice of the monastic life”. Surely that makes it more, not less, painful. They were eliminated merely for money. At least Luther, in his angry way, did object to the monastic life on principle. He came to oppose the thing that most of us would think religious houses were for, namely their quietness. One of the most fascinating things in Roper’s biography is the discussion of the concept of Gelassenheit, or calm, letting go.

MacCulloch finds this beautiful quality in the Church of England, and concludes an essay on “The Making of the English Prayer Book” with a sense of the “gentle . . . understated hospitality” of Anglican worship, and its feeling, conveyed in George Herbert’s “Love bade me welcome” of . . . well, of Gelassenheit.

No modern pope would dispute Luther’s view that it was wrong to sell indulgences. Most of the abuses of the Catholic Church to which he objected were swept away by the Church itself. Both of these books will divide us. Some readers will finish them with a sense that the Reformation was a spiritual laxative by which constipated Luder became the liberated Eleutherios, thereby loosening and releasing the Inner Farage of northern Europe. Other readers will be ­sorry that the Catholic humanists such as Erasmus and More did not win the day. For such readers as this, Luther and pals must seem like brutal wreckers of a cultural cohesion that we still miss.

A N Wilson is most recently the author of “The Book of the People: How to Read the Bible” (Atlantic Books)

Martin Luther: Renegade and Prophet by Lyndal Roper is published by The Bodley Head (577pp, £30)

All Things Made New: Writings on the Reformation by Diarmaid MacCulloch is published by Allen Lane (450pp, £25)

This article first appeared in the 28 July 2016 issue of the New Statesman, Summer Double Issue