So, farewell then, 10 O'Clock Live

Even though I liked it, I have to admit it was a flop. But why did it fail?

Do you remember the heady days of January, when every billboard in the country was graced by the beatific smiles of Charlie Brooker, David Mitchell, Lauren Laverne and Jimmy Carr?

Back then, 10 O'Clock Live was Channel 4's white-hot hope. How could it go wrong? Four well-loved television personalities, each bringing along a pre-existing fanbase. A Tory-led government to boo at. The full might of the Channel 4 PR machine. Hell, More 4 even scrapped its nightly broadcast of The Daily Show so there was no stablemate to overshadow it (probably).

Despite all this, we have to conclude that 10 O'Clock Live, which ended its run last Thursday, was a flop. The programme which inspired it, the Alternative Election Night, attracted 1.4 million viewers. By its eighth show, 10OCL, as I've arbitrarily decided to call it now to save wear and tear on my typing finger, attracted 631,900 viewers (a 4 per cent audience share). There has been a conspicious lack of chatter about a second season.

What went wrong? Here are five answers.

1. Overhype

As I pointed out here, The Daily Show (my benchmark for a good satirical show) was rubbish for years. Jon Stewart's been doing his thing there for more than a decade now, so it's no wonder that he's got it down to a fine art.

10OCL, on the other hand, was given the poisoned chalice of wall-to-wall publicity in the weeks before its launch. Yes, they did several non-broadcast pilots, but that's very different from the real thing.

As CNN found to their cost when they tried a similar strategy for the launch of Piers Morgan's chatshow, whipping up this kind of hysteria means that anything less than the televisual Second Coming will feel like a disappointment.

2. The Twitter backlash

The producers had clearly read the Big Book of Social Media Publicity, too, because they decided early on to pitch for the show as a Twitter "event", complete with its own hashtag.

But -- and I don't mean to shock anyone here -- Twitter can be quite mean. In fact, one of its less winning qualities is its capacity to turn into an extended kick-a-thon for anything the hivemind finds wanting.

The instavitriol hobbled the show, giving many people I follow the feeling that judgement had been passed, and there was no need to return for future episodes (which improved dramatically).

3. The Question Time switch-off

The show's audience was presumably intended to be politically engaged youngish people, the kind who read Mitchell or Brooker's newspaper columns and might conceivably care about AV. But those people were already watching something made for them on a Thursday night: Question Time.

It boggles my mind to say it, but QT is huge on Twitter, and attracts a much more varied audience than other political shows. By scheduling 10OCL against it, Channel 4 ensured that a decent chunk of their audience only ever watched the first half of the show, then flipped over to see who Kelvin McKenzie was shouting at this week.

4. Going Live

What, exactly, was the point of it being broadcast live? I hardly count myself as one of the yoof any more, but even I rarely watch TV programmes when they're scheduled.

To prove my point, it's worth noting that 10OCL did very good business on Channel 4's online viewing service, 4OD -- something the broadcaster itself wheeled out when questioned about the disappointing TV ratings.

As far I can see, broadcasting it live simply increased the potential for cock-ups, rogue camera swoops (there were usually a few of these per episode) and stilted filler chat.

All we'd have lost if it had been pre-recorded on a Thursday afternoon is the chance for Brooker and Mitchell to take the piss out of the first editions of the rightwing papers, but that's not exactly a scarce resource given that I seem to hear their opinions more often than my closest family's.

5. Bitesized

In my review of the first episode, I wrote: "Next week, I hope they'll focus less on cramming loads of stuff into the show and let their undeniably talented line-up go off the cuff a bit more." Unfortunately, it didn't really happen. There was always a dichotomy between the bits (Carr's monologue, Listen To Mitchell) which were the right length for the format, and those which felt hopelessly compressed.

The panel discussions, chaired by Mitchell, were the worst offenders: most degenerated into: "Soundbite. Soundbite. Angry counter-soundbite. Tension-easing gag by David Mitchell. Chortling by the crowd. The end." At least one of the three guests usually ended up hardly saying anything at all.

So, farewell, then

So there you have it. Of course, there were other annoyances -- I never got used to seeing the crowd in shot, smirking behind the presenter's left ear, and Jimmy Carr's dressing-up sketches ploughed such depths of tastelessness I'm surprised they didn't end up drenched in magma.

But what makes the show's failure so annoying is that it was, despite all this, good. There isn't much topical comedy on telly, and after this, I doubt any broadcaster will be splashing cash around to try to change that.

I don't feel too bad for the presenters (they're hardly stuck for work), or the producers (the show was backed by Endemol, where I imagine the printer uses £50 notes instead of A4 paper). I do feel bad for the writers, who must be wondering why they slaved over a hot script for 14 hours a day to general indifference, as a result of someone else's bad decisions.

Anyway, it's gone now. And I, for one, will miss it.

UPDATE: Just heard from the Channel 4 press office, who say: "The series has just finished and no decision on its future has been made. Contrary to rumour, it hasn't been cancelled." Hardly cause for optimism among fans, but I suppose there's still a glimmer of hope.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

ANGELOS TZORTZINIS/AFP/Getty Images
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Tsipras' resignation has left Syriza in dire straits

Splinter group Popular Unity’s stated aim is to take Greece out of the deal Syriza struck with its creditors.

The resignation of Alexis Tsipras on 20 August was the start of a new chapter in the havoc affecting all sections of Greek political life. “We haven’t yet lived our best days,” the 41-year-old prime minister said as he stood down, though there is little cause for optimism.

Tsipras’s capitulation to the indebted state’s lenders by signing up to more austerity measures has split his party and demoralised further a people resigned to their fate.

Polls show that no party commands an absolute majority at present. It seems as though we are heading for years of grand coalitions made up of uneasy partnerships that can only hope to manage austerity, with little room for social reform. The main parties from across the political spectrum have lost legitimacy and the anti-austerity campaign is more marginal than ever. Many fear the rise of extremists, such as members of the neo-Nazi Golden Dawn. Thankfully, that is unlikely to happen: the party’s leadership is facing a number of grave accusations, including forming a criminal organisation, and its general secretary, Nikolaos Michaloliakos, is going out of his way to appear more moderate than ever.

It is to the left of Syriza that most activity is taking place. The former energy minister Panagiotis Lafazanis has defected to co-found a new party, Popular Unity (an ironic name in the circumstances), joined by MPs from the radical Left Platform and, according to the latest information, Zoi Konstantopoulou – the current speaker of the Hellenic
Parliament, who had considered starting her own party but lacked time and support in the run-up to the general election, scheduled for 20 September.

Popular Unity’s stated aim is to take Greece out of the deal struck with its creditors, to end austerity (even if that means leaving the euro) and to rebuild the country. It is likely that the party will work with the far-left coalition Antarsya, which campaigned hard to guarantee the Oxi referendum victory in July and increasingly looks like Syriza in 2009, when it won 4.6 per cent of the vote in the Greek legislative election under Tsipras.

Yet it is dispiriting that few on the left seem to understand that more splits, new parties and weak, opportunistic alliances will contribute to the weakening of parliamentary democracy. It is perhaps a sign that the idea of a left-wing government may become toxic for a generation after the six months that took the economy to the edge and failed to produce meaningful change.

Despite this fragmentation on the left, the largest right-wing opposition party, New Democracy, has been unable to force a surge in the polls. Its new leader, Vangelis Meimarakis, enjoys the respect of both the parliament and the public but has few committed supporters. The apolitical alliance To Potami (“the river”) appears to have stalled on 6-8 per cent, while the once-dominant Pasok is unlikely to enter parliament without forming a coalition on the centre left, postponing its predicted collapse for a few more years.

The winner amid all of this is apathy. Many believe that a large number of Greeks won’t vote in the September election – the fifth in six years (or the sixth, if you include the referendum in July). The situation in Greece should serve as an example of what could happen to democracies across Europe that lack political unity: parties with clear ideological positions end up serving as managers of diktats from Brussels, while more extreme forces become the de facto opposition. In this harsh climate, many citizens will either abandon their politicians or, in a bleaker scenario, reject the democratic system that elected them. 

Yiannis Baboulias is a Greek investigative journalist. His work on politics, economics and Greece, appears in the New Statesman, Vice UK and others.

This article first appeared in the 27 August 2015 issue of the New Statesman, Isis and the new barbarism