So, farewell then, 10 O'Clock Live

Even though I liked it, I have to admit it was a flop. But why did it fail?

Do you remember the heady days of January, when every billboard in the country was graced by the beatific smiles of Charlie Brooker, David Mitchell, Lauren Laverne and Jimmy Carr?

Back then, 10 O'Clock Live was Channel 4's white-hot hope. How could it go wrong? Four well-loved television personalities, each bringing along a pre-existing fanbase. A Tory-led government to boo at. The full might of the Channel 4 PR machine. Hell, More 4 even scrapped its nightly broadcast of The Daily Show so there was no stablemate to overshadow it (probably).

Despite all this, we have to conclude that 10 O'Clock Live, which ended its run last Thursday, was a flop. The programme which inspired it, the Alternative Election Night, attracted 1.4 million viewers. By its eighth show, 10OCL, as I've arbitrarily decided to call it now to save wear and tear on my typing finger, attracted 631,900 viewers (a 4 per cent audience share). There has been a conspicious lack of chatter about a second season.

What went wrong? Here are five answers.

1. Overhype

As I pointed out here, The Daily Show (my benchmark for a good satirical show) was rubbish for years. Jon Stewart's been doing his thing there for more than a decade now, so it's no wonder that he's got it down to a fine art.

10OCL, on the other hand, was given the poisoned chalice of wall-to-wall publicity in the weeks before its launch. Yes, they did several non-broadcast pilots, but that's very different from the real thing.

As CNN found to their cost when they tried a similar strategy for the launch of Piers Morgan's chatshow, whipping up this kind of hysteria means that anything less than the televisual Second Coming will feel like a disappointment.

2. The Twitter backlash

The producers had clearly read the Big Book of Social Media Publicity, too, because they decided early on to pitch for the show as a Twitter "event", complete with its own hashtag.

But -- and I don't mean to shock anyone here -- Twitter can be quite mean. In fact, one of its less winning qualities is its capacity to turn into an extended kick-a-thon for anything the hivemind finds wanting.

The instavitriol hobbled the show, giving many people I follow the feeling that judgement had been passed, and there was no need to return for future episodes (which improved dramatically).

3. The Question Time switch-off

The show's audience was presumably intended to be politically engaged youngish people, the kind who read Mitchell or Brooker's newspaper columns and might conceivably care about AV. But those people were already watching something made for them on a Thursday night: Question Time.

It boggles my mind to say it, but QT is huge on Twitter, and attracts a much more varied audience than other political shows. By scheduling 10OCL against it, Channel 4 ensured that a decent chunk of their audience only ever watched the first half of the show, then flipped over to see who Kelvin McKenzie was shouting at this week.

4. Going Live

What, exactly, was the point of it being broadcast live? I hardly count myself as one of the yoof any more, but even I rarely watch TV programmes when they're scheduled.

To prove my point, it's worth noting that 10OCL did very good business on Channel 4's online viewing service, 4OD -- something the broadcaster itself wheeled out when questioned about the disappointing TV ratings.

As far I can see, broadcasting it live simply increased the potential for cock-ups, rogue camera swoops (there were usually a few of these per episode) and stilted filler chat.

All we'd have lost if it had been pre-recorded on a Thursday afternoon is the chance for Brooker and Mitchell to take the piss out of the first editions of the rightwing papers, but that's not exactly a scarce resource given that I seem to hear their opinions more often than my closest family's.

5. Bitesized

In my review of the first episode, I wrote: "Next week, I hope they'll focus less on cramming loads of stuff into the show and let their undeniably talented line-up go off the cuff a bit more." Unfortunately, it didn't really happen. There was always a dichotomy between the bits (Carr's monologue, Listen To Mitchell) which were the right length for the format, and those which felt hopelessly compressed.

The panel discussions, chaired by Mitchell, were the worst offenders: most degenerated into: "Soundbite. Soundbite. Angry counter-soundbite. Tension-easing gag by David Mitchell. Chortling by the crowd. The end." At least one of the three guests usually ended up hardly saying anything at all.

So, farewell, then

So there you have it. Of course, there were other annoyances -- I never got used to seeing the crowd in shot, smirking behind the presenter's left ear, and Jimmy Carr's dressing-up sketches ploughed such depths of tastelessness I'm surprised they didn't end up drenched in magma.

But what makes the show's failure so annoying is that it was, despite all this, good. There isn't much topical comedy on telly, and after this, I doubt any broadcaster will be splashing cash around to try to change that.

I don't feel too bad for the presenters (they're hardly stuck for work), or the producers (the show was backed by Endemol, where I imagine the printer uses £50 notes instead of A4 paper). I do feel bad for the writers, who must be wondering why they slaved over a hot script for 14 hours a day to general indifference, as a result of someone else's bad decisions.

Anyway, it's gone now. And I, for one, will miss it.

UPDATE: Just heard from the Channel 4 press office, who say: "The series has just finished and no decision on its future has been made. Contrary to rumour, it hasn't been cancelled." Hardly cause for optimism among fans, but I suppose there's still a glimmer of hope.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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Is Apple Music really deleting users’ songs without their consent?

It's hard to tell – but the iTunes Terms and Conditions seem to cover the company even if it does.

Musician James Pinkstone was a new Apple Music user when he realised that 122GB of music was missing from his computer.

According to a long blogpost he published on Wednesday, Apple Music attempted to “match” his music with songs in its online library via a function called “iMatch”. It then, Pinkstone claims, deleted all 122GB of his original files – collected from CDs, bought, and even created himself over a lifetime – from his hard drive.  

Luckily, Pinkstone was able to restore his library from a backup, but if what he says is true, it’s outrageous for a number of reasons. Apple Music streams music to users, meaning you need to be connected to Wi-Fi while you’re listening, so it isn’t the same as having an iTunes library of songs you actually own. You can download individual songs from the service to your device, but as Pinkstone writes, “it would take around 30 hours to get my music back” in this way. Your music and playlists also disappear if you stop paying your Apple Music subscription fee.

Meanwhile, iMatch has been notoriously rubbish at matching your files with music library entries, sparking lots of user complaints already. Pinkstone says a Fountains of Wayne song was replaced by a later version, for example, so he would have been unable to get the original song back.

So is it true? It’s not totally clear what happened to Pinkstone’s library, but here’s what we know so far.

Apple has said it doesn’t delete users’ music without their consent

Apple declined to give me a statement, but referred me to the piece “No, Apple Music is not deleting tracks off your hard drive – unless you tell it to” on the site iMore, which is not affiliated with the company but which the spokesperson described as “accurate background”.

Its author, Serenity Caldwell, explains that you have “primary” and “secondary” devices on Apple Music, and that on secondary devices (usually phones or tablets) in particular it’s advisable to delete your physical copies of songs to free up space – after all, you can stream everything via Apple Music anyway or download individual songs if you need them.

However, users should never delete files from their “primary” device (usually your desktop or laptop computer) because they’d lose the master copy of their songs forever.

…But customers might be giving that consent by accident

Jason Snell, a writer, speculated on Twitter that a misleading dialogue box may have caused Pinkstone his problems.

When you delete a song on any device, a dialogue box pops up offering to “delete” the song from “your iCloud Music Library and from your other devices” (emphasis mine). It’s more than possible that users would click this “delete” button rather than the less obvious “remove download” option which removes the song only from that device.

Apple Music’s terms and conditions cover it if it does delete your songs

Pinkstone seems to argue that he did no such thing, however, and it’s possible that there’s a bug as yet undiscovered by Apple which is deleting songs at will.

However, as Pinkstone points out, iTunes terms of use actually do cover it in the event the programme damages your files, or your property in general.

One section reads:

“IN NO CASE SHALL APPLE, ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, OR LICENSORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING FROM YOUR USE OF THE APPLE MUSIC SERVICE OR FOR ANY OTHER CLAIM RELATED IN ANY WAY TO YOUR USE OF THE APPLE MUSIC SERVICE, INCLUDING, BUT NOT LIMITED TO, ANY ERRORS OR OMISSIONS IN ANY CONTENT OR APPLE MUSIC PRODUCTS, OR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT OR APPLE MUSIC PRODUCTS POSTED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE APPLE MUSIC SERVICE, EVEN IF ADVISED OF THEIR POSSIBILITY.”

Elsewhere, it defends its right to withdraw access to Apple products at will  including songs and albums you're under the impression you bought from them outright:

Apple and its principals reserve the right to change, suspend, remove, or disable access to any iTunes Products, content, or other materials comprising a part of the iTunes Service at any time without notice. In no event will Apple be liable for making these changes.

Tl;dr: Until there’s some explanation for Pinkstone’s lost library, it might be a good idea to avoid using the iMatch function, or even Apple Music altogether. It seems very unlikely that the software would be able to delete files without your consent, but given you aren’t covered if they do, it’s better to be safe than sorry.

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.