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So, farewell then, 10 O'Clock Live

Even though I liked it, I have to admit it was a flop. But why did it fail?

Do you remember the heady days of January, when every billboard in the country was graced by the beatific smiles of Charlie Brooker, David Mitchell, Lauren Laverne and Jimmy Carr?

Back then, 10 O'Clock Live was Channel 4's white-hot hope. How could it go wrong? Four well-loved television personalities, each bringing along a pre-existing fanbase. A Tory-led government to boo at. The full might of the Channel 4 PR machine. Hell, More 4 even scrapped its nightly broadcast of The Daily Show so there was no stablemate to overshadow it (probably).

Despite all this, we have to conclude that 10 O'Clock Live, which ended its run last Thursday, was a flop. The programme which inspired it, the Alternative Election Night, attracted 1.4 million viewers. By its eighth show, 10OCL, as I've arbitrarily decided to call it now to save wear and tear on my typing finger, attracted 631,900 viewers (a 4 per cent audience share). There has been a conspicious lack of chatter about a second season.

What went wrong? Here are five answers.

1. Overhype

As I pointed out here, The Daily Show (my benchmark for a good satirical show) was rubbish for years. Jon Stewart's been doing his thing there for more than a decade now, so it's no wonder that he's got it down to a fine art.

10OCL, on the other hand, was given the poisoned chalice of wall-to-wall publicity in the weeks before its launch. Yes, they did several non-broadcast pilots, but that's very different from the real thing.

As CNN found to their cost when they tried a similar strategy for the launch of Piers Morgan's chatshow, whipping up this kind of hysteria means that anything less than the televisual Second Coming will feel like a disappointment.

2. The Twitter backlash

The producers had clearly read the Big Book of Social Media Publicity, too, because they decided early on to pitch for the show as a Twitter "event", complete with its own hashtag.

But -- and I don't mean to shock anyone here -- Twitter can be quite mean. In fact, one of its less winning qualities is its capacity to turn into an extended kick-a-thon for anything the hivemind finds wanting.

The instavitriol hobbled the show, giving many people I follow the feeling that judgement had been passed, and there was no need to return for future episodes (which improved dramatically).

3. The Question Time switch-off

The show's audience was presumably intended to be politically engaged youngish people, the kind who read Mitchell or Brooker's newspaper columns and might conceivably care about AV. But those people were already watching something made for them on a Thursday night: Question Time.

It boggles my mind to say it, but QT is huge on Twitter, and attracts a much more varied audience than other political shows. By scheduling 10OCL against it, Channel 4 ensured that a decent chunk of their audience only ever watched the first half of the show, then flipped over to see who Kelvin McKenzie was shouting at this week.

4. Going Live

What, exactly, was the point of it being broadcast live? I hardly count myself as one of the yoof any more, but even I rarely watch TV programmes when they're scheduled.

To prove my point, it's worth noting that 10OCL did very good business on Channel 4's online viewing service, 4OD -- something the broadcaster itself wheeled out when questioned about the disappointing TV ratings.

As far I can see, broadcasting it live simply increased the potential for cock-ups, rogue camera swoops (there were usually a few of these per episode) and stilted filler chat.

All we'd have lost if it had been pre-recorded on a Thursday afternoon is the chance for Brooker and Mitchell to take the piss out of the first editions of the rightwing papers, but that's not exactly a scarce resource given that I seem to hear their opinions more often than my closest family's.

5. Bitesized

In my review of the first episode, I wrote: "Next week, I hope they'll focus less on cramming loads of stuff into the show and let their undeniably talented line-up go off the cuff a bit more." Unfortunately, it didn't really happen. There was always a dichotomy between the bits (Carr's monologue, Listen To Mitchell) which were the right length for the format, and those which felt hopelessly compressed.

The panel discussions, chaired by Mitchell, were the worst offenders: most degenerated into: "Soundbite. Soundbite. Angry counter-soundbite. Tension-easing gag by David Mitchell. Chortling by the crowd. The end." At least one of the three guests usually ended up hardly saying anything at all.

So, farewell, then

So there you have it. Of course, there were other annoyances -- I never got used to seeing the crowd in shot, smirking behind the presenter's left ear, and Jimmy Carr's dressing-up sketches ploughed such depths of tastelessness I'm surprised they didn't end up drenched in magma.

But what makes the show's failure so annoying is that it was, despite all this, good. There isn't much topical comedy on telly, and after this, I doubt any broadcaster will be splashing cash around to try to change that.

I don't feel too bad for the presenters (they're hardly stuck for work), or the producers (the show was backed by Endemol, where I imagine the printer uses £50 notes instead of A4 paper). I do feel bad for the writers, who must be wondering why they slaved over a hot script for 14 hours a day to general indifference, as a result of someone else's bad decisions.

Anyway, it's gone now. And I, for one, will miss it.

UPDATE: Just heard from the Channel 4 press office, who say: "The series has just finished and no decision on its future has been made. Contrary to rumour, it hasn't been cancelled." Hardly cause for optimism among fans, but I suppose there's still a glimmer of hope.

109 comments

Spoonfiend's picture

The show failed because it was too one sided. It doesn't need balance but it needs at least one presenter and sections with the opposing view to bring a tension to the show.

Satire only works well when it plays the outsider looking in. That doesn't mean the presenters need to hide their views but overrall the show itself needs to be ambiguous, in its its own standing. That is why HIGNFY still works to this day.

Reginald-Fah-fah's picture

'Even though I liked it, I have to admit it was a flop. But why did it fail?'

Like you I liked it, but it wasn't serious current affair programme, nor, a comedy show. Hence, the show didn't have right balance like the marvellous 'I Have Got News For You' and 'Mock the Week'

Great To see Victoria Coren on 'I Have Got News For You'!!!

Chris McCray's picture

Time slot was definitely wrong - #bbcqt and This Week are my Thursday night staples.

Jimmy Carr's "Sock It To Me" bits - three weeks on the trot getting water and crap thrown at him, it was either Rowan & Martin's Laugh-In or Tiswas, I couldn't decide. Then other parts of the show seemed like Saturday Night Live and That Was The week That Was.

And there's the problem - the show was trying to be too many things at once, TW3 meets SNL meets Laugh-In meets The Daily Show &/or The Colbert Report (I'm sure Brooker's lefty/liberal/ranty persona is a joke and he's really a plus-four wearing, grouse-shooting Tory Grandee).

I hope the show to be recommissioned, but expect a few tweaks to the format - maybe split into two separate shows, one slapstick piss-taking and sketch format, the other more biting, satirical and discussion oriented.

TheRutlandFlyer's picture

I quite liked it and hope it comes back. It wasn't brilliant by any stretch, but was still quite good, improved a lot over the course of its run and had potential.

The format needed some work - some items should've been dropped to prevent some of the more interesting debates and interviews being cut short. The show made a decent attempt to engage a young audience in current affairs and there aren't many shows that achieve that: QT maybe, but only for the politically active and HIGNFY stopped being watched by the young years ago.

I think all the 'lefty' arguments founder on that point, too. If you're aiming for the youth audience, why ever would you contemplate adding material aimed at the right? When I was at school/college, right-leaning students were rare and as well as being eminently punchable, took themselves far too seriously to watch anything resembling satire on TV.

Finally, I'm not sure why people dislike Lauren Laverne so strongly? I've always thought she was better suited to radio than TV, but she's an excellent broadcaster and I thought she did a good job of steering the show whenever there was a slip up. If you compare her to her three, very talented comedian co-presenters then clearly she comes up short. But Laverne isn't a comedian and doesn't claim to be; she's a broadcaster with a sense of humour and her role on the show wasn't the same as the others. It's not fair to judge her jokes to the same standards as the others, as she's primarily there because she's the best qualified to deal with Live TV.

Richard Lake's picture

I really enjoyed it, despite being naturally a Tory. Jimmy Carr's stuff was genuinely edgy, which we don't see enough of on TV at the moment.

I hope there's a proper review of what worked and what didn't and a second series is awarded. There's not enough of this type of programme on at the moment

Smiler's picture

The best part of the series for me was discovering how goddamn sharp David Mitchell is as an interviewer. If it weren't for the enforced brevity of his segments, he would have been able to get to the heart of the matter far better than any of the "proper" political programs.

As for lefty bias, if there were a left wing government the program would have challenged its behaviour. The only "bias" should be that of challenging authority and decision makers. Except that isn't bias, that is real journalism and it invites thought instead of being spoon fed a press release.

Fubar Saunders's picture

Just another lefty echo-chamber, just like twitter...

Havent we got enough of those already?

PeteyMcPeterson's picture

I heartily agree, I'm not on twitter but am interested in the change it can inspire. 10 O'CL is about the only show I still watch.

Jimmy Carr is a one-liner, anything else I've seen him do is a waste of time. Lauren LaVerne is a good presenter for the show but she has no funny material.

I'd watch a show of just "Listen to Mitchell".

Perhaps he should stand for leader of the LibDem party. I garuntee it'll be a vote-puller.

Benedict's picture

So Twitter is a left-wing front. There's a conspiracy theory for Donald Trump.

jie4v7i14's picture

The RutlandFlyer - Yes, agreed. Ten O'Clock Live is for the twitter age, not based on the sad 1990's, or any age, with those critics with a pathetic tear in their eye of lost youth.

My favotite bit of Charlie Brooker from one of his shows from that BBC4, if you don't mind, which was from only a year or two ago, so is more today, folks, as he would say. Charlie arse-wipeing on his show Screenwipe,
http://www.youtube.com/watch?v=gQJLIWS4P7w

David's picture

You missed out point number 6, that is was a load of trite left wing bollocks spouted by a bunch of sanctimonious gob-shites.

Kershan's picture

It started out a bit ropey, as you'd expect, then had a brief spell of being OK and then succumbed to being predictable, lacking a certain X factor. The QT clash was a huge error and the whooping audience were out of kilter with the feel of the show. And I hated it when a serious debate (a few of which were attempted) were ruined by the insertion of a gag. Satire doesn't need a laugh-per-minute quota; oftentimes the joke is the very re-stating of the ridiculousness of a situation. The jokes usually derailed any argument by making the person making the serious point look foolish for carrying on. I do hope it gets recommissioned; it probably just needs a few tweeks.

jie4v7i14's picture

Laverne does come across as pushy, a type of wife that would be nice to have, to kick ones behind into action, but not for a comedy show. She forces it too much. She's a bit too Davina for me - another pushy telly gal.

Spencer J Follows's picture

The reason the show failed is because they constantly selected easy targets for their derision in a sneering, A-level student sort of way - any white, rich, politician or footballer was fair game - but none of the panel would have the guts to attack a target that required a bit of insight and wasn't simply a stereotype which pandered to the baying crowds of sycophants adorning the studio. To the members of Ten O'Clock Live, the world is simply black and white, no complexity required.

Also, nothing, absolutely nothing Lauren Laverne says is funny.

jie4v7i14's picture

Since I mentioned NTNOCN music-video spoofs, I have had a search for them, and these are my favotites, honest. Good spoofs of the time.
http://www.youtube.com/watch?v=gQJLIWS4P7w
http://www.youtube.com/watch?v=q2iYleerXEE
http://www.youtube.com/watch?v=FmzHtzvqtn8
the best one,
http://www.youtube.com/watch?v=iQamw4xxxHY
Only was going to post two, but lost count.

Kershan's picture

David (05 May 2011 at 15:51) posted too late for me to say Oh, yes - and all that lefty bollox too (and I'm a bit of a lefty myself).

jie4v7i14's picture

OOPS, first one should have been this, http://www.youtube.com/watch?v=hLgeiRO63mE

I licked lips, when I remembered that, tasty memories.

Rover's picture

Hangar-like set didn't help. Intimacy helps to create a decently snarky atmosphere. Mitchell's interviews made him look like a ranty sixth-former out of his depth

Jebediah Even's picture

"We hate the Tories, right kids."

Well there goes a good chunk of your audience.

Angry night at the student union, probably only politically active left-wing students liked it.

Biased, trite, and as another poster said, disappointing that some of the best comedians became Labour party whores.

Jules Wright's picture

@Scott D

Yes, it's well known that Mitchell has indicated a leaning to the Lib-Dems. Do you honestly think that the Liberal Democrats sit between Labour to the left and the Conservatives to the right like some sort of thin yellow line of traditional reasonableness? Think again. The Lib-Dems are as riven by socialist idiocy as Labour, all underpinned by decades of perma-fringe political fantasy - courtesy of the old SDP sandalista loons who escaped from the Labour asylum way back when.

Christof's picture

Drop the debate segment, reduce Jimmy Carr's dressed up bits (occasionally funny), get a less inane audience, and don't go up against QT.
I thought the Mitchell interviews were often quite good, good to see politicians interviewed aggressively yet with humour, only spoiled by a too partisan audience.

gessler's picture

I agree with the above - i just fast-forwarded past everything except Brooker and Mitchell. Jimmy Carr is about as suited for live tv as Fred Flinstone, and Lauren Laverne is an airheaded charisma-vacuum.

About the "left-wing bias" - it was a highly centrist show: the Guardian / Observer paradigm of "Lets make capitalism work for people" instead of "Shoot the bankers and divvy up their diamonds".. The audience was usually a lot more radical than the cast.

But ah well, I have a funny feeling Brooker and Mitchell will be back on our screens at some point ..

yuccaplant's picture

It was an average show that just needed tweaking and a lot less hype

ChurchillDexter's picture

British political satire is dead. I for one, find this a terrible thing. Long live private eye, David Mitchell and Carr. British comedy is dead, because the British public has changed beyond recognition. Even friends or cheers would be difficult for the masses to get now. http://www.bathroomremodelingtips.net/

jie4v7i14's picture

Pamela in her prime, before some scots Billy got his dorty hands on her....
http://www.space1999.net/catacombs/main/images/space/cotm/spcotm049.jpg

Random Punter's picture

Awwww, poor trolls, no witty intelligent right wing show for them (can't imagine why).

The dress-up bits were stupid, Lauren was perfectly OK (as an anchor) and the loudy audience "Clap Now!" tendency made it look a bit contrived. The more spontaneous funny bits were good but the set pieces came across as a bit rehearsed, again contributing to the contrived feel which they should work on.

Gumby's picture

It is hard to look at 10 o' Clock Live and not compare it to The Daily Show, as this best illustrates how the former doesn't quite work.

Brooker and Mitchell come as being better suited to the correspondent role. The show needs/needed a central figure to play off, though who in British comedy could fulfill this is beyond me, but it is definitely not Marcus Brigstocke.

Perhaps Chris Addison?

Jon Anthony's picture

Why did it fail? Because not only did the bad constantly outweigh the good, but also it was so ridiculously left wing it insulted the intelligence of viewers like myself, who tired of the borish studenty audience and the presenters' inability to resist playing to it. We need a Real Time for the UK.

Adam Dutton's picture

I've been following this forum with interest.
I would say that I personally thought the comparisons between Mark Corrigon and Ed Milliband were more damming than anything Clegg and Cameron got. I'd rather be attacked because people disagreed with me than shown to be an ineffectual loser entirely out of my depth.

Ken Hall's picture

It failed because it was an unfunny load of left-wing moaning, lies and nonsense.

We have just endured 13 years of an appalling maladministration, and these out-of touch comics are immediately giving the incoming government a kicking for trying to fix the mess they inherited.

This show was as funny as watching rich, hypocritical lefties kicking a load of paramedics when they are trying to save lives.

Sciamachy's picture

Nah, Keep Lauren Laverne in, she's excellent. I love her dry, biting delivery - she makes me laugh every time.

Jules Wright's picture

Why did it fail? Because it was largely a bunch of lefty meedja wankers either making crapply predictable jokes or being nauseatingly self-righteous hypocrites with no apparent memory of the years 1997-2010. Which is a shame because Charlie Brooker is a gifted and very funny broadcaster.

In short, the sort of self-indulgent, infantile, champagne socialist shit that not many people choose to read in The Independent. Not many chose to watch this cobblers either.

Taylor's picture

It failed because there's nothing very enticing about seeing the same old broadcasting TV lefty 'comics' doing their routine yet again. When was the last time any of these people surprised us with their wit or choice of target?

JockHigh's picture

It got better. No need for Laverne - she's not a comedian, apparently not political, and has no ability of hosting a debate-style format. A straight, quick-witted news-journalist host, not even necessarily from TV, would make the rest of it hold together much better.

Agree about the comments regarding the studenty claque of the audience, and frequent lazy gags at the expense of Banksters! Tories!, but those could be sorted out with a journalist host and a little bit of delight in unsettling the studio audience.

As for those calling for a comedian from the right to be involved - err, who exactly?

C Baker's picture

I really enjoyed the show. I love political satire and enjoy 'Have I got News for You'. I didn't find the show, right or left wing leaning. I found the show entertaining. The problem is that the Monty Python, intelligent generation has died out and been replaced by an audience of facebook morons. So it was never going to be popular with the twitter and facebook generation.

British political satire is dead. I for one, find this a terrible thing. Long live private eye, David Mitchell and Carr.

British comedy is dead, because the british public has changed beyond recognition. Even friends or cheers would be difficult for the masses to get now.

Comedy must get blander so as not to offend anybody.

Phil's picture

I loved 10OCL. I don't read too much into partisan leanings and stuff. No matter what your political persuasion, everyone hates bankers, right?

As someone mentioned above, Mitchell can be incredibly insightful when he wants, Carr pushes the envelope, Brooker is grumpy genius. Lauren does well against these heavyweights and keeps the boys in line.

I hope C4 recommissions a new series.

hel's picture

If 10OCL had been 30 minutes long instead of 60, it might have been better as they could afford to be more choosy about what goes in the show and what doesn't - making it more than 30 mins was too ambitious. HIGNFY and Mock the Week arguably have an advantage in being only 30 mins long and I doubt they'd be any better if they were longer. IMHO 10OCL was ok, I didn't like the first 1 or 2 episodes that much but it got a lot better as it went along and I'd watch it if it came back.

1 mor cup of jerkoffee b4 i blow's picture

replace carr with penny and give her whiskey so she lightens up a bit/takes the edge off

the show wasn't nearly left-wing enough quite frankly

#NOT TR0LLING HERE GUYZ#

earlydawn's picture

The format of an hour-long show was wrong - it felt like 2 half-hours stuck together such that each segment basically appeared twice in a single show.

But I desperately hope that it won't be canned - it takes years for shows like this to establish themselves and find the format which works and the right mix of presenters and styles. This first series had a lot to enjoy and a fair amount to get frustrated about e.g. for me, the revelation was Mitchell's interviewing skills - he found an excellent balance between one-liners and serious probing, but the slots he was given were too short.

rob c's picture

Only Labour supporters would enjoy watching other Labour supporters endlessly shouting 'Bankers!, Tories!' for an hour. That leaves a potential audience of less than 40% straight away.

Old blue eyes's picture

Never watched the programme and having read the comments I am glad about that.

DomSezXL's picture

I blame Lauren Laverne. She was terrible.

Madmax's picture

1000 words when 4 would have done - because it was shit.

jie4v7i14's picture

Simple times, you could say. Ah well.
http://www.youtube.com/watch?v=rYEDA3JcQqw

Simone's picture

I don't mind LL when she's talking about music, she's not the best but she's miles less irritating than Fearne Cotton. On 10OCL, though, she looked like even she had no idea why she was there.
I watched it for weeks waiting for it to make me glad I watched it and it seemed like a show that couldn't make its mind up. Not funny enough to be satire, not serious enough to be a "proper" current affairs show. And I completely hated the studio. Hurt my eyes. Sorry Charlie.

jie4v7i14's picture

Stackpole Head, for a walk,
http://www.barafundlebarns.co.uk/westtrewentbarnsassets/077.jpg

hayneman's picture

Why did it fail? The answer's simple - the hubris of the overpaid Ch4 execs who thought they could emulate 'The Daily Show'. They couldn't because they were too stupid to understand that the likes of Carr, Brooker and the estimable Mitchell were no match for Jon Stewart and his mighty team of writers. And as for the deperately untalented Ms Laverne, let's just not go there. When are the tv (and radio) going to twig that, however much female comedians are promoted, they're just not funny solely because they're female.

I just hope that 'The Daily Show' is back on our screens very soon as before, not just the emasculated 'Global Edition'. But for that to happen, the suits will have to admit that the '10 O'Clock Show' was a failure and they'll never do that. Even now, they're probably planning an even more embarrassing second series...

jie4v7i14's picture

Choughs on Stackpole Head, as well as the human visitor,
http://www.pixelbirds.co.uk/webchuff2.jpg

libertarian's picture

After 30 plus years of trendy lefty establishment bashing I'm afraid its just not cutting edge anymore they really ought to find something you know like different, innovative or progressive even

dmhuk2001's picture

I thought it was great. Perhaps a recorded show would remove some of the time-bumping crunches but it was good to see these four put into the same program. I often recorded it as well due to the timing. I think the reviewer here musn't be used to seeing this kind of format and with such diverse elements made in this country. I think the show really worked, and the lack of polish caused by it being live and trying to cram so many ideas in actually added to the tension of the program, on top of the satirical comedy, guest panel bust-ups, political guests looking nervous that they are live and risking their careers and Jimmy Carr doing what he does best, edgy comedy mixed with a bit of slapstick. If channel 4 cant get a program like this with these people to work then they've got serious management problems. Can't wait for a new series!

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