"If you can kick it, drive it or shoot it, people will play it here": video games in the Middle East

An interview with the Jordan-based game developer Candide Kirk.

Shamefully, I rarely think about what life is like for non-western gamers -- or even non-English-speaking ones. So I jumped at the chance to speak to Candide Kirk, co-founder and chief technical officer of Quirkat.

The company, based in Jordan, specifically develops Arabic-language games for the Middle Eastern market and is increasingly making use of the PlayStation Network and other digital distribution platforms to navigate a historically cash-based economy. Previous successes include Arabian Lords, a game about the history of the Islamic world, and Al-Moosiqar, a Guitar Hero-style game using the oud (lute).

I talked to Candide about censorship, stereotypes and working at a female-dominated company in a male-dominated industry . . .

Can you tell me a little bit about how you got involved in games?

We founded the company in 2004 and, at the time, I was working in government [at the Ministry of ICT in Jordan]. My colleague back then, now my business partner, Mahmoud Khasawneh, said: "Hang on a minute, there's no Arabic content." That's something we'd been suffering from in books, entertainment media -- the whole spectrum.

I've always been an avid gamer. I mean, I'm an only child. At the age of seven, my mother got me a Game Boy and, ever since then, I've been hooked. Mahmoud had significantly longer experience in the industry -- he'd worked with several companies that develop software, on the middleware and tech side -- and we thought: there's definitely a niche to be filled.

Which western games reach the Middle East?

All games that are blockbuster hits in the west do arrive in this region. We don't often get any localised versions though, so the versions that do make it over are in English.

We flew a few test balloons. One was a mobile game working with [the game download site] i-Play, which has since become Oberon. We had a portfolio of English language titles there but then we developed a non-branded, original Arabic title -- and it outsold the entire portfolio of English games. That gave us the indication that Arabic was the key.

So there was a real hunger for something that was local?

Absolutely. So, in 2007, we released the first strategy game for the Middle East.

Traditionally, Middle Eastern gamers do not play strategy games because they are so language-intensive. The general perception is that if you can kick it, drive it or shoot it, then people will play it here: because if it's a football game, driving game or first person shooter, the language doesn't really matter. You can guess your way around the menu and start playing straight away.

Our challenge was to fill a void in the strategy game department while focusing on language. Arabian Lords was a real-time strategy game, very similar to Civilisation, but it spoke of the rise of Islam.

It was a trade game, set against backdrop of the 17th century and it was very rich in history -- architecture, trade routes, mosques. That was successful as well and it gave us that reassuring feeling that we were on the right track.

Did you sell that as a download or was it boxed and sold in shops?

It was boxed and sold in shops. Back then, in 2007, our digital distribution options for the region were very limited. At the time, it was the smartest way to go but, since then, we've decide not to do anything boxed, simply because it's such a hassle.

Another thing is we're not a single market and so you have to go through the hassle of entering, for example, Saudi Arabia, Kuwait, the UAE -- all the different territories -- and with content in particular, there's high scrutiny.

So any digital distribution is just much easier for game developers because it's so easy for [the governments] to say, "Oh no, it's banned." For example, we did get banned in Saudi, which is a key market for us, simply for having references to Islam in a game.

It was much easier for them to say no, although we'd done our research, we'd hired history teachers and Arabic language teachers and all the content was sanitised for the markets -- but that didn't matter.

How much of that kind of censorship is an issue for you? Are there no-go areas for you, in terms of what games you can make?

There are broad lines that you generally tend to avoid if you are talking to a family audience anywhere in the world. We tend to stay away from religion, politics and sex. Beyond that, it's just common sense.

The other thing is that part of our mission is to avoid portraying stereotypes: camels and pyramids are one thing but the fact that the Arabs are the bad guys in every single shooter is another. That's something that we avoid. We also avoid any political messages simply because we're not that kind of developer: we're after the creation of fun, entertaining, commercial video games.

There are other studios that want to go out with the political messages, so they flip [the usual sides]; like the Arabic soldiers shooting at the American enemy or the Israeli enemy. That's not something we'll ever look at. It's not something that interests us.

In games such as Call of Duty: Modern Warfare, as you say, the Arabs are the bad guys and it is very much "America saves the world". How much play do those games get in the Middle East?

They get a fair amount. They are big games and they are very well designed. The storylines are horrible because of the stereotypes but, at the end of the day, they are sold here and they are quite popular.

It's interesting because the Top 10 charts in the Middle East tend to mimic the Top 10 charts anywhere else. We're very big on football, so the Fifa and the Pro Evolution Soccer [games] will always be the number one and number two; but Call of Duty and all the fighter games will be up there, too.

What size of market is there for games in the Middle East?

It's very difficult to try to equate numbers. We know that there are about 12 million consoles in the region but that doesn't really account for the "grey market". There are quite a lot of grey imports, so that number could easily be doubled.

In terms of sales, we know what the retail sector both on software and hardware is close to $1 billion, around $900m right now.

The issue for us is how things are monetised online; in-game purchases have been difficult to get an estimate on. It all depends on the payment channels and the Middle East is not really a credit card-friendly region. People have traditionally paid for everything in cash. Up until very recently we didn't even have PayPal in the region.

What's happened is we have scratch cards: you walk into a shop, like a grocery store, and you can buy scratch cards for a "virtual wallet". That allows you to purchase game currency and any kind of services online.

Is the lack of credit cards the biggest challenge you face?

Yes, currently. When we first started up, piracy was the number one nightmare. Right now, piracy is, to a certain extent, controlled because of digital distribution and DRM [digital rights management]. A lot of developers in the region are going towards Facebook games and Facebook credits have normalised the markets.

What is the structure of Quirkat, the company you co-founded?

We're ten people: ten full-timers. We have an art team that's based in Beirut -- Lebanon is so rich with artistic talent that it just makes sense -- but the rest of the developers are in Jordan.

What's your family background?

My mother's Jordanian, my father's English. But I grew up in Jordan. I only went to England for university; I spent three years there and then came straight back.

What did you study?

Computer engineering at Sussex.

In the future, what kind of games would you like Quirkat to be producing?

One of the big things for us in 2010 was that we closed an investment round, so that has given us the nice warm feeling of having money in the bank. Now, we're all about developing games that we love, which is a luxury.

We hope to create games inspired by regions that have not been traditionally represented. Having said that, our aim in game development is global appeal and so our plan for the coming 18 months is to create games that are not particularly "Shove the Middle East down your throat", but where the visuals, audio, the feel of the games are Middle Eastern.

We're hoping to tackle that through digital distribution on the global market. We're working with Sony now and are coming on to the PSN [PlayStation Network] and on the PSP and the PS3.

Are you the only female member of your team?

Our studio is predominantly female, which is quite funny. Our marketing manager is female and all of our animators are female. I think we're 6:4 female-to-male ratio; very rare.

Do you get the sense that gaming is still a male-dominated industry?

It is, absolutely. I think the gamers are evening out; it's 50:50 on the gamer side. But in our region, we're the only distributors to have females at all. All the other distributors I know, if they have any females, they'll be on the marketing side or customer services but not on the development side.

Are you drawn to different types of games from your male colleagues?

It's hard to say. Between the females here at the office, we can't even agree on the certain things that we love! Our art director is a real-life martial artist, so her idea of fun is steered towards combat and martial arts games. Another team member has a thing for racing, for car games.

I don't think any of the team members here, with the exception of me -- for research purposes -- play any Facebook games and the perception is that they're very female. Having said that, a lot of my male friends play CityVille and are obsessed with it!

For more information about Quirkat, the company's website is here.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Show Hide image

If you don’t know what a Fwooper is by now, where have you been?

Meet the latest magical characters entering the Harry Potter universe.

Yesterday, the latest and final trailer was released for Fantastic Beasts and Where to Find Them –  the latest Harry Potter franchise film from J K Rowling. Based on an index of magical animals that Rowling released for Comic Relief all the way back in 2001, it naturally features a whole range of strange creatures from the series – with familiar and fresh faces alike.

So, let’s get to know the animals we meet in the latest trailer.

Niffler

Ministry of Magic dangerousness classification: XXX (Competent wizards should cope)

Any self-respecting Harry Potter fan will remember the niffler. A mole-like fellow mostly found down mines, the niffler’s most distinctive characteristic is its love for (and ability to sniff out) gold. Nifflers were part of Hagrid’s most successful lesson, when he buried leprechaun gold and asked his students to use nifflers to dig up as much as possible – “easily the most fun they had ever had in Care of Magical Creatures”. And who could forget when Lee Jordan, on more than one occasion, released a hairy-snouted niffler into Umbridge’s office, “which promptly tore the place apart in its search for shiny objects, leapt on Umbridge on her reentrance, and tried to gnaw the rings off her stubby fingers”? Some would say the niffler is a distant relative of the New Statesman’s own Media Mole – sniffing out content gold on a daily basis.

From Fantastic Beasts and Where to Find Them:

The Niffler is a British beast. Fluffy, black and long-snouted, this burrowing creature has a predilection for anything glittery. Nifflers are often kept by goblins to burrow deep into the earth for treasure. Though the Niffler is gentle and even affectionate, it can be destructive to belongings and should never be kept in a house. Nifflers live in lairs up to twenty feet below the surface and produce six to eight young in a litter.

An Egg

Ministry of Magic dangerousness classification: N/A. It’s an egg.

Well, well, well, if it isn’t the guy from Twitter that told me to go fuck myself. Who knows what magical creature is appearing from within this hatching egg – the only animal we’ve seen hatch in the Potterverse before was Noberta the Norwegian Ridgeback dragon, but this egg looks too small to be one of those. Aside from dragons, we know from Fantastic Beasts that Acromantula, Ashwinder serpents, Basilisks, Chimaera, doxies and fairies, Fwoopers, Hippocampi, Hippogriffs, Occamys, Phoenixes, and Runespoor all come from eggs. My money would be on this being the egg of an Occamy – a key player in the next movie – but their eggs are made from pure silver. So I’d guess this belongs to a Fwooper.

Nomaj

Ministry of Magic dangerousness classification: N/A (but should be XXXXX to be honest)

Meaning “no magic”, this is basically your common or garden variety Muggle, just with a fancy new American name. Look how Muggleish this one is, falling through suitcases like a chump and getting in a muddle about basic magical principles. Get it together, mate! It remains unconfirmed whether this man’s animate moustache is a magical creature in its own right.

Billywig

Ministry of Magic dangerousness classification: XXX (Competent wizards should cope)

You might not remember billywigs from the Harry Potter series – they only get a couple of passing, esoteric mentions in the final book. But anyone who remembers Fizzing Whizbees – in Ron’s words, “massive sherbert balls that make you levitate a few inches off the ground while you’re sucking them”, will have a tangential relationship with them – according to Fantastic Beasts, they’re a key ingredient in the classic wizarding sweet. These bugs seem to match the billywig description.

From Fantastic Beasts and Where to Find Them:

The Billywig is an insect native to Australia. It is around half an inch long and a vivid sapphire blue, although its speed is such that it is rarely noticed by Muggles and often not by wizards until they have been stung. The Billywig’s wings are attached to the top of its head and are rotated very fast so that it spins as it flies. At the bottom of the body is a long thin sting. Those who have been stung by a Billywig suffer giddiness followed by levitation. Generations of young Australian witches and wizards have attempted to catch Billywigs and provoke them into stinging in order to enjoy these side effects, though too many stings may cause the victim to hover uncontrollably for days on end, and where there is a severe allergic reaction, permanent floating may ensue. Dried Billywig stings are used in several potions and are believed to be a component in the popular sweet Fizzing Whizzbees.

Graphorn

Ministry of Magic dangerousness classification: XXXX (Dangerous / requires specialist knowledge / skilled wizard may handle)

This is not a “canon” animal in that it doesn’t appear in the original series. God, it’s weird looking.

From Fantastic Beasts and Where to Find Them:

The Graphorn is found in mountainous European regions. Large and greyish purple with a humped back, the Graphorn has two very long, sharp horns, walks on large, four-thumbed feet, and has an extremely aggressive nature. Mountain trolls can occasionally be seen mounted on Graphorns, though the latter do not seem to take kindly to attempts to tame them and it is more common to see a troll covered in Graphorn scars. Powdered Graphorn horn is used in many potions, though it is immensely expensive owing to the difficulty in collecting it. Graphorn hide is even tougher than a dragon’s and repels most spells.

Fwooper

Ministry of Magic dangerousness classification: XXX (Competent wizards should cope)

We see a bright pink bird sail past the Graphorn – I bet this is a Fwooper. Again, not an animal from the seven books, but here’s what we know about it from Fantastic Beasts:

The Fwooper is an African bird with extremely vivid plumage; Fwoopers may be orange, pink, lime green, or yellow. The Fwooper has long been a provider of fancy quills and also lays brilliantly patterned eggs. Though at first enjoyable, Fwooper song will eventually drive the listener to insanity8 and the Fwooper is consequently sold with a Silencing Charm upon it, which will need monthly reinforcement. Fwooper owners require licences, as the creatures must be handled responsibly.

Bowtruckle

Ministry of Magic dangerousness classification: XX (Harmless / may be domesticated)

A fan favourite, maybe because one attacks Harry in a Care of Magical Creatures class, before it “set off at full tilt toward the forest, a little, moving stickman soon swallowed up by the tree roots.” Aw, cute and feisty! Tree guardians that usually live in trees that produce wand wood, they are pretty damn adorable. We know they like to eat fairy eggs, and we can assume they particularly favour doxy eggs: Aberforth once said, “they’ll be onto you like bowtruckles on doxy eggs”.

From Fantastic Beasts and Where to Find Them:

The Bowtruckle is a tree-guardian creature found mainly in the west of England, southern Germany, and certain Scandinavian forests. It is immensely difficult to spot, being small (maximum eight inches in height) and apparently made of bark and twigs with two small brown eyes. The Bowtruckle, which eats insects, is a peaceable and intensely shy creature but if the tree in which it lives is threatened, it has been known to leap down upon the woodcutter or tree-surgeon attempting to harm its home and gouge at their eyes with its long, sharp fingers. An offering of woodlice will placate the Bowtruckle long enough to let a witch or wizard remove wand-wood from its tree.

Nundu

Ministry of Magic dangerousness classification: N/A, but pretty damn high we’d assume

Not in the books; not in Fantastic Beasts, definitely fucking weird. Pottermore have invented a Fantastic Beasts entry for it that did not appear in the 2001 book, so I guess we have to go from there.

From Fantastic Beasts and Where to Find Them (on Pottermore):

This east African beast is arguably the most dangerous in the world. A gigantic leopard that moves silently despite its size and whose breath causes disease virulent enough to eliminate entire villages, it has never yet been subdued by fewer than a hundred skilled wizards working together.

Thunderbird

Ministry of Magic dangerousness classification: N/A, but, again, we’d guess high

Again, this is seemingly a new creation invented for this film. It apparently “senses danger and creates storms as it flies”, and a house of the American Wizarding school Ilvermoney takes its name from this bird, and Pottermore gives a bit of extra detail, supposedly from History of Magic in North America, 1920s Wizarding America:

Shikoba Wolfe, who was of Choctaw descent, was primarily famous for intricately carved wands containing Thunderbird tail feathers (the Thunderbird is a magical American bird closely related to the phoenix). Wolfe wands were generally held to be extremely powerful, though difficult to master. They were particularly prized by Transfigurers.

Occamy

Ministry of Magic dangerousness classification: XXXX (Dangerous / requires specialist knowledge / skilled wizard may handle)

A horrific bird-snake, it seems as though Occamys start tiny and cute and end up huge and dangerous. I am intrigued. Again, not one from the books.

From Fantastic Beasts and Where to Find Them:

The Occamy is found in the Far East and India. A plumed, twolegged winged creature with a serpentine body, the Occamy may reach a length of fifteen feet. It feeds mainly on rats and birds, though has been known to carry off monkeys. The Occamy is aggressive to all who approach it, particularly in defence of its eggs, whose shells are made of the purest, softest silver.

Erumpent

Ministry of Magic dangerousness classification: XXXX (Dangerous / requires specialist knowledge / skilled wizard may handle)

We never see an Erumpent in the Harry Potter series, but who could forget the exploding Erumpent horn – “an enormous, gray spiral horn, not unlike that of a unicorn” – at Xenophilius Lovegood’s house? Hermione spots it as “a Class B Tradeable Material and it’s an extraordinarily dangerous thing to have in a house!” We can therefore assume the Erumpent is a risky animal to be around. Also fucking ugly.

From Fantastic Beasts and Where to Find Them:

The Erumpent is a large grey African beast of great power. Weighing up to a tonne, the Erumpent may be mistaken for a rhinoceros at a distance. It has a thick hide that repels most charms and curses, a large, sharp horn upon its nose and a long, rope-like tail. Erumpents give birth to only one calf at a time. The Erumpent will not attack unless sorely provoked, but should it charge, the results are usually catastrophic. The Erumpent’s horn can pierce everything from skin to metal, and contains a deadly fluid which will cause whatever is injected with it to explode. Erumpent numbers are not great, as males frequently explode each other during the mating season. They are treated with great caution by African wizards. Erumpent horns, tails, and the Exploding Fluid are all used in potions, though classified as Class B Tradeable Materials (Dangerous and Subject to Strict Control).

I’m sure there are loads more creatures to be discovered in the new film – but getting to know this small handful has exhausted me for now!

Anna Leszkiewicz is a pop culture writer at the New Statesman.