Show Hide image

Mark Thomas: "My career is built out of the smell of burned bridges"

The comedian and activist on his new show and walking the "wall" between Israel and the West Bank.

The comedian and activist Mark Thomas has campaigned against the arms trade, tried to write a manifesto for a people's revolution and once wrote a column in the New Statesman joking that a bounty should be put on George Bush's head. His latest venture, "Extreme Rambling: Walking the Wall", involved spending eight weeks following the route of the "separation barrier" that divides Israel and the West Bank.

He describes it as "the story of 300,000 settlers, a 750km wall, six arrests, one stoning, too much houmous and a simple question . . . Can you ever get away from it all with a good walk?"

I attended one of the early shows in the run and thought NS readers might like to catch up with what Mark is doing now, so I collared him for a chat . . .

What was the most memorable thing about walking the wall?

Walking in Hebron was a very personal thing. There were about four of us and we got to the top of this hill. There's virtually nothing there. There is a wall, there are four houses. And two kids come out of the house.

They say "Shalom" and nip back into the house. The mum comes out and says: "Have you had breakfast?" We say: "That's very kind of you," so she comes out with this massive kettle of tea -- with all the little glasses.

Five minutes later, we are just finishing the tea when she comes out with home-made bread, home-made sheep's milk yoghurt, home-made sheep's milk butter, home-grown tomatoes and cucumbers and home-cured olives.

I sat there and thought: "I am never going to experience this again in my life -- this level of ingrained hospitality to strangers." It was so beautiful -- I don't want to sound this romantic but it was amazing.

What was most eye-opening about the experience?

Bureaucracy. If you are Palestinian, you aren't given building permits. In 2008, 128 were given to a population of a quarter of a million.

That means when your family gets bigger -- your son or daughter gets married and starts having children, for example -- you can't build extensions to your home. Just 13 per cent of land in East Jerusalem is zoned for Palestinians. On top of that, you have to get permission, which you won't get. So Palestinians have to build illegally.

The [Israeli] settlers find out about this, they get court orders to shut down the rooms that have been added and then they try to gain entrance to occupy the rooms. This happens house by house, lot by lot.

Is it a depressing place to be?

What was brilliant was the number of Palestinians who talked about, and were committed to, non-violent resistance.

There were people from the "Stop the Wall" campaign, organisers from Jordan Valley, people who do tree planting and the Christians who issued the Kairos Palestine document, which is an answer to the people who say, "God gave us the land." When the Christians get it right, they do it really well!

And you have the Combatants for Peace: remarkable people who make these personal journeys of overcoming their fears and seeing through the prejudice.

What is interesting is that everyone is talking about non-violent resistance but there is not one of them who, at some point, will not have felt the rage that says, "Do unto them as they have done unto us." And that's completely natural.

What about on a broader scale?

Nationally, the politics is fucked; the national politicians are fucked. But the community leaders are astounding. Seeing those things gives you hope.

Tell me about your experiences at the refugee camp in Jenin.

There's this place called Freedom Theatre. I went in to see people studying drama. There are three women studying drama in a refugee camp -- they are the most erudite and lucid women.

One of them was called a slag because she does the drama course -- and some people put around leaflets saying she was a tart. Her family walked her in to the theatre to do the drama degree, physically fighting the people who were putting out the leaflets. It sounds awful but I thought it was fucking great. Someone fighting to let their daughter do drama!

One guy told me that suicide bombing was an option for him. He thought that it was a very noble thing to defend your community, until he discovered drama and thought it was this brilliant, brilliant thing. It presses all my buttons. This isn't flag-waving theatre, either: this is proper theatre. Its first production was Animal Farm. The Palestinian National Authority went fucking nuts and someone tried to firebomb the theatre.

Do you think that a lot of people have withdrawn from the debate about the West Bank and Gaza because it's such a heated one?

We can't make this a taboo issue. This is one of the global moral issues of our age. Burma is another one.

Have you mellowed as you got older?

Yes, I think I might have.

Did becoming a father make you more or less angry?

I do care what people think but I don't care as much. I'm very happy doing what I want to do and I don't have to care about fashion or fads.

I like the complexity of things. On the Palestinian side, for example, the gang masters are fucking evil pigs. They need to be condemned. You have to be critically engaged.

Of all the campaigns you've worked on, which was your favourite?

The Ilisu dam campaign. It was about the British government's financial support of dam-building in the Kurdish region of Turkey. Seventy-eight thousand people were going to be displaced in a recovering war zone. It had an evil vibe around it.

The people we were working with were wonderful; campaigners such as Nick Hildyard from the Cornerhouse. He said the first thing we need to do is go out into the Kurdish region and find out what they want us to do. There is no point working in solidarity unless it really is in solidarity. So we went there and what they said was: "We want you to attack the finances." We spent three years doing it and we stopped the dam being built.

I liked the fake PR company you ran, teaching arms dealers to overhaul their image.

That was funny because we used to stay in the hotel with all the old arms leaders. We'd get up and have breakfast with them and they'd be drunk. It was a credible admission of the use of UK equipment in East Timor and that was very important.

Do you vote?

Yes.

Is there a plan?

For me? For my career? Oh, fuck no. No, no, no, no, no. I'm rather proud that my career is built out of the smell of burned bridges. I have pissed off so many people. Me and Channel 4, we hold each other in mutual antipathy, if it ever crosses our minds to think about each other.

Is there anything you regret?

Masses of stuff. As a younger performer, I was very eager to get on. It meant that I was brusque in my relationships with people when I shouldn't have been. I should have taken my time. And there are things we did for telly that I regret. We probably should have stopped a series earlier than we did.

Are you compromising less now?

The way we funded this [touring show about the West Bank] was quite nice. I used the book money. You can get the finance by doing various bits and pieces. You don't have to go through the traditional routes. It certainly makes you feel happier. It doesn't make me feel like I've used someone, which is something you do feel in television, sometimes. It's a horrible feeling.

Are we all doomed?

No. If we look at the past century, we've got a fair chance of sorting something out.

"Extreme Rambling" is on tour -- full gig listings are available here. The book of the tour is published on 7 April 2011 by Ebury Press. You can pre-order it here.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

Wikimedia Commons
Show Hide image

The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.